Create An Email Campaign For Your Product Business | Kia Dolby | Skillshare

Create An Email Campaign For Your Product Business

Kia Dolby, Digital Marketing Branding and Content Strategist

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6 Lessons (17m)
    • 1. Class Introduction

      1:04
    • 2. Start with a good foundation

      3:54
    • 3. Create customer personas

      2:49
    • 4. Brainstorming and planning your calendar

      4:35
    • 5. From planning to creation

      2:37
    • 6. Class project

      2:13

About This Class

Are you looking for a way to grow your business and sell more of your products online? Email marketing is a reliable, time-tested tool that can not only help you drive more sales but can also help reinforce your brand and tell your story.  Email marketing offers a great return on your investment of time and money. Marketing statistics show that for every $1 invested in email marketing, you can expect a return of $44*. Email marketing efforts are also measurable - by diving into analytics, you can tell what’s working and what’s not and then tweak your efforts for maximum success.

The process of planning and creating emails takes several steps and a little technical know-how. If you don’t start with a good plan upfront, it can be overwhelming. But no worries! I created this class to make the process fun and easy.

WHO THIS CLASS IS FOR:

The purpose of this class is to help guide you in creating email promotions that will grow your brand awareness and sales. This class was created especially for small and medium-sized businesses that sell products online through an e-commerce store. It’s geared towards businesses that sell to consumers, but many of the principles can be applied to B2B and even service businesses.

WHAT YOU WILL LEARN:

In this class, you will learn how to create an email marketing calendar and produce your first email campaign.

CLASS PROJECT:

By the end of the class, you will leave with a calendar full of ideas and your first completed email campaign.

*Campaign Monitor

15

Students

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Projects

  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Kia Dolby

Digital Marketing Branding and Content Strategist

Kia Dolby has over 15 years of experience with marketing, branding and web design. She is an experienced instructor and has taught college-level design classes. She also enjoys teaching design and classes on creative thinking and entrepreneurship.

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