Create A Great Social Media Strategy | Julian Cole | Skillshare

Create A Great Social Media Strategy

Julian Cole, Head of Comms Planning at BBDO NY

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11 Videos (1h 57m)
    • Introductions to Social Media Strategy

      6:14
    • Brief

      7:11
    • Working out the business problem

      13:22
    • Insight Mining

      5:43
    • Strategy

      17:48
    • Comms Framework

      12:49
    • Online Seeding

      13:16
    • Influencer Outreach

      16:12
    • Community Management

      10:04
    • Comms Framework and KPIs

      7:16
    • Presenting

      6:37
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Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

52 of 54 students recommend this class
Probably one of the most extensive Social Media Strategy classes on the website. There are a lot of "How to get more followers" stuff on SkillShare, which mostly boils down to "Post good content, use good hashtags", which is great" But this actually goes into the nitty-gritty of finding out what the actual marketing goals are, and then suggesting specific methods to address those problems and goals. First class course, will come back to in future :D
Awesome and very helpful courses. I am a 3-year-experience planner.
GREAT course.
Without doubt an outstanding class! The examples he uses of the Gold Council, Julian's journey, Coca Cola and others, are straight to the point ! Really super glad I stumbled on his course. Amazing work!
Sadae Williams

Social Media, Digital Content & Branding

Nearly 4 years later, and this class is STILL filled with relevant information. Hands down one of the best I've attended thus far.