Create A Great Social Media Strategy

Julian Cole, Head of Comms Planning at BBDO NY

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11 Lessons (1h 57m)
    • 1. Introductions to Social Media Strategy

    • 2. Brief

    • 3. Working out the business problem

    • 4. Insight Mining

    • 5. Strategy

    • 6. Comms Framework

    • 7. Online Seeding

    • 8. Influencer Outreach

    • 9. Community Management

    • 10. Comms Framework and KPIs

    • 11. Presenting

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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

52 of 54 students recommend this class
Probably one of the most extensive Social Media Strategy classes on the website. There are a lot of "How to get more followers" stuff on SkillShare, which mostly boils down to "Post good content, use good hashtags", which is great" But this actually goes into the nitty-gritty of finding out what the actual marketing goals are, and then suggesting specific methods to address those problems and goals. First class course, will come back to in future :D
Awesome and very helpful courses. I am a 3-year-experience planner.
GREAT course.