Create A Great Social Media Strategy

Julian Cole, Head of Comms Planning at BBDO NY

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11 Lessons (1h 57m)
    • 1. Introductions to Social Media Strategy

      6:14
    • 2. Brief

      7:11
    • 3. Working out the business problem

      13:22
    • 4. Insight Mining

      5:43
    • 5. Strategy

      17:48
    • 6. Comms Framework

      12:49
    • 7. Online Seeding

      13:16
    • 8. Influencer Outreach

      16:12
    • 9. Community Management

      10:04
    • 10. Comms Framework and KPIs

      7:16
    • 11. Presenting

      6:37

Project Description

Create a social media campaign for your brand

Introductions to Social Media Strategy

Chapter 1 Brief

Chapter 1.2 Working out the business problem

Chapter 2 Insight Mining

Chapter 3 Strategy

Chapter 4 Comms Framework

Chapter 5 Online Seeding

Chapter 6 Influencer Outreach

Chapter 7 Community Management

Chapter 8 Comms Framework and KPIs

Chapter 9 Presenting

Creating a Great Social Media Campaign

  1. Share your presentation for Vastrm or client of your choice

    Share your progress in your project section to get feedback from other students

Additional Resources

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