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Create A Great Social Media Strategy

Julian Cole, Head of Comms Planning at BBDO NY

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11 Videos (1h 57m)
    • Introductions to Social Media Strategy

      6:14
    • Brief

      7:11
    • Working out the business problem

      13:22
    • Insight Mining

      5:43
    • Strategy

      17:48
    • Comms Framework

      12:49
    • Online Seeding

      13:16
    • Influencer Outreach

      16:12
    • Community Management

      10:04
    • Comms Framework and KPIs

      7:16
    • Presenting

      6:37

Project Description

Create a social media campaign for your brand

Introductions to Social Media Strategy

Chapter 1 Brief

Chapter 1.2 Working out the business problem

Chapter 2 Insight Mining

Chapter 3 Strategy

Chapter 4 Comms Framework

Chapter 5 Online Seeding

Chapter 6 Influencer Outreach

Chapter 7 Community Management

Chapter 8 Comms Framework and KPIs

Chapter 9 Presenting

Creating a Great Social Media Campaign

  1. Share your presentation for Vastrm or client of your choice

    Share your progress in your project section to get feedback from other students

Additional Resources