Hi Julian, This class seems like a follow-up to a previous one you've taught. I think it would be better if I started out w/"You Know It Matters, But You’re Not Sure Why: Digital Strategy," then move - Skillshare

Create A Great Social Media Strategy

Julian Cole, Head of Comms Planning at BBDO NY

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11 Lessons (1h 57m)
    • 1. Introductions to Social Media Strategy

      6:14
    • 2. Brief

      7:11
    • 3. Working out the business problem

      13:22
    • 4. Insight Mining

      5:43
    • 5. Strategy

      17:48
    • 6. Comms Framework

      12:49
    • 7. Online Seeding

      13:16
    • 8. Influencer Outreach

      16:12
    • 9. Community Management

      10:04
    • 10. Comms Framework and KPIs

      7:16
    • 11. Presenting

      6:37
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