Create A Craft Brewery Logo: From start to finish

Cody Hockin, Brand Designer

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
11 Lessons (47m)
    • 1. Course Trailer

    • 2. Getting Started

    • 3. Step One: Working From A Brief

    • 4. Step Two: Conduct Market Research

    • 5. Step Three: Mind Mapping

    • 6. Step Four: Concept Sketching

    • 7. Step Five: Digitally Render Your Logo

    • 8. Step Six: Adding Color

    • 9. Step Seven: Showing Off Your Logo

    • 10. Step Eight: Packaging Final Deliverables

    • 11. Course WrapUp


About This Class


Create a craft brewery logo, from start to finish. In this class, Cody will be walking you through his step-by-step logo design process. You will learn how to apply basic logo design concepts. Cody will also share some tips and tricks he has learned over his career, formerly working as an In-House Creative Director, and is currently working as a Freelance Brand Designer, in Utah.

This class was crafted for any designer that is looking to better understand the foundational concepts that fuel the logo design process. Students should have a general working knowledge of Adobe Illustrator and Photoshop. The aim of this class is to help Students understand how to create a strong conceptual logo from creative brief to final deliverables.

The Craft Brewery industry rich with creative possibilities.

"I know that Brewmasters are passionate about making high-quality beer and I feel the same way about logos and figured it would be a good pairing."


This class will cover the following topics:

  • Step One: Working From A Creative Brief
  • Step Two: Conduct Market Research
  • Step Three: Mind Mapping
  • Step Four: Concept Sketching
  • Step Five: Digitally Render Your Logo
  • Step Six: Adding Color
  • Step Seven Show Off Your Logo
  • Step Eight: Packaging Final Deliverables

Class lessons will be accompanied by a short exercise that will assist you in completing your class project (see details below).