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Create A Craft Brewery Logo: From start to finish

Cody Hockin, Brand Designer

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11 Videos (47m)
    • Course Trailer

      1:17
    • Getting Started

      3:14
    • Step One: Working From A Brief

      2:13
    • Step Two: Conduct Market Research

      5:35
    • Step Three: Mind Mapping

      2:50
    • Step Four: Concept Sketching

      3:30
    • Step Five: Digitally Render Your Logo

      13:06
    • Step Six: Adding Color

      5:52
    • Step Seven: Showing Off Your Logo

      2:50
    • Step Eight: Packaging Final Deliverables

      4:20
    • Course WrapUp

      1:53

About This Class

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Create a craft brewery logo, from start to finish. In this class, Cody will be walking you through his step-by-step logo design process. You will learn how to apply basic logo design concepts. Cody will also share some tips and tricks he has learned over his career, formerly working as an In-House Creative Director, and is currently working as a Freelance Brand Designer, in Utah.

This class was crafted for any designer that is looking to better understand the foundational concepts that fuel the logo design process. Students should have a general working knowledge of Adobe Illustrator and Photoshop. The aim of this class is to help Students understand how to create a strong conceptual logo from creative brief to final deliverables.

The Craft Brewery industry rich with creative possibilities.

"I know that Brewmasters are passionate about making high-quality beer and I feel the same way about logos and figured it would be a good pairing."

–Cody

This class will cover the following topics:

  • Step One: Working From A Creative Brief
  • Step Two: Conduct Market Research
  • Step Three: Mind Mapping
  • Step Four: Concept Sketching
  • Step Five: Digitally Render Your Logo
  • Step Six: Adding Color
  • Step Seven Show Off Your Logo
  • Step Eight: Packaging Final Deliverables

Class lessons will be accompanied by a short exercise that will assist you in completing your class project (see details below).

4 of 4 students recommendSee All

Cool class. Love the style.
Chris Baldwin

eLearning consultant

88

Students

1

Project

Cody Hockin

Brand Designer

Cody is an Ogden native currently working as a Brand Designer. He is the owner of Hawk Design and has worked with local businesses near and far. He believes that just because you have a small business that doesn't mean that you can't have a well-designed brand identity. He has made it his mission to fight against the wide-spread epidemic of not-so-great business branding that has infiltrated cities around the world.

See full profile