Crash Course in Digital Strategy | Julian Cole | Skillshare

Crash Course in Digital Strategy

Julian Cole, Head of Comms Planning at BBDO NY

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9 Lessons (3h 27m)
    • 1. Digital Strategy Crash Course

      10:09
    • 2. What is digital strategy?

      9:30
    • 3. Working out the business problem

      13:22
    • 4. Strategy in Advertising

      7:00
    • 5. The role of the Digital Strategist

      12:38
    • 6. The creative brief

      18:17
    • 7. Communications Framework

      13:32
    • 8. Measuring Digital

      49:10
    • 9. Office Hours

      73:40
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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

60 of 62 students recommend this class
Julian Cole consistently delivers the essential framework to create a successful marketing strategy. I'm especially thankful for his knowledge and simple explanation of best practices and how each of the aspects of the marketing framework tie into each other to create a strong communication for the consumer.
Very interesting and relevant content. Well explained with concrete examples.