Crash Course in Digital Strategy

Julian Cole, Head of Comms Planning at BBDO NY

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
9 Lessons (3h 27m)
    • 1. Digital Strategy Crash Course

    • 2. What is digital strategy?

    • 3. Working out the business problem

    • 4. Strategy in Advertising

    • 5. The role of the Digital Strategist

    • 6. The creative brief

    • 7. Communications Framework

    • 8. Measuring Digital

    • 9. Office Hours

How students rated this class
Leave Review

Watch more to review

We ask our students to watch a few lessons before reviewing to make sure we get quality feedback!

Best Suited for
 --  Beginner Intermediate Advanced Beginner/Intermediate Intermediate/Advanced All Levels

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Be the first!

No ratings just yet—watch a few lessons to be the first to share whether this class met your expectations.

Expectations Met?
  • Exceeded!
  • Yes
  • Somewhat
  • Not really
Be the first to leave a review in our updated system!
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

60 of 62 students recommend this class
Julian Cole consistently delivers the essential framework to create a successful marketing strategy. I'm especially thankful for his knowledge and simple explanation of best practices and how each of the aspects of the marketing framework tie into each other to create a strong communication for the consumer.
Very interesting and relevant content. Well explained with concrete examples.