Crash Course in Digital Strategy | Julian Cole | Skillshare

Crash Course in Digital Strategy

Julian Cole, Head of Comms Planning at BBDO NY

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9 Lessons (3h 27m)
    • 1. Digital Strategy Crash Course

      10:09
    • 2. What is digital strategy?

      9:30
    • 3. Working out the business problem

      13:22
    • 4. Strategy in Advertising

      7:00
    • 5. The role of the Digital Strategist

      12:38
    • 6. The creative brief

      18:17
    • 7. Communications Framework

      13:32
    • 8. Measuring Digital

      49:10
    • 9. Office Hours

      73:40

Project Description

Create a Digital Strategy for Netflix

Introduction to Digital Strategy Crash Course

  1. Introduction to Digital Strategy

    Introduction to Digital Strategy 

Chapter 1 - What is Digital Strategy

  1. What is Digital Strategy?

    What is Digital Strategy?

Chapter 2 - Working out the business problem

  1. Working out the business problem

    Working out the business problem

Chapter 3 - Strategy in Advertising

  1. Strategy in Advertising

    Strategy in Advertising 

Chapter 4 - The role of the Digital Strategist

  1. The role of the Digital Strategist

    The role of the Digital Strategist

Chapter 5 - The creative brief

  1. The Creative Brief

    The Creative Brief

Chapter 6 - Communications Framework

  1. Communications Framework

    Communications Framework

Chapter 7 - Measuring Digital

  1. Measuring Digital

    Measuring Digital

Office Hours

  1. Office Hours

    Office Hours

  2. Create a Digital Strategy for Netflix on Slideshare and upload to the Projects folder  

    Create a Digital Strategy for Netflix on Slideshare and upload to the Projects folder  

Additional Resources

Student Projects

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