Crash Course in Digital Strategy
Julian Cole, Head of Comms Planning at BBDO NY
9 Lessons (3h 27m)
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1. Digital Strategy Crash Course
10:09 -
2. What is digital strategy?
9:30 -
3. Working out the business problem
13:22 -
4. Strategy in Advertising
7:00 -
5. The role of the Digital Strategist
12:38 -
6. The creative brief
18:17 -
7. Communications Framework
13:32 -
8. Measuring Digital
49:10 -
9. Office Hours
73:40
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