Crash Course in Digital Strategy
Julian Cole, Head of Comms Planning at BBDO NY
9 Videos (3h 27m)
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Digital Strategy Crash Course
10:09 -
What is digital strategy?
9:30 -
Working out the business problem
13:22 -
Strategy in Advertising
7:00 -
The role of the Digital Strategist
12:38 -
The creative brief
18:17 -
Communications Framework
13:32 -
Measuring Digital
49:10 -
Office Hours
73:40
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