Goals for the Project this week - Skillshare

Crash Course in Digital Strategy

Julian Cole, Head of Comms Planning at BBDO NY

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9 Lessons (3h 27m)
    • 1. Digital Strategy Crash Course

      10:09
    • 2. What is digital strategy?

      9:30
    • 3. Working out the business problem

      13:22
    • 4. Strategy in Advertising

      7:00
    • 5. The role of the Digital Strategist

      12:38
    • 6. The creative brief

      18:17
    • 7. Communications Framework

      13:32
    • 8. Measuring Digital

      49:10
    • 9. Office Hours

      73:40