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Crash Course in Digital Strategy

Julian Cole, Head of Comms Planning at BBDO NY

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9 Videos (3h 27m)
    • Digital Strategy Crash Course

      10:09
    • What is digital strategy?

      9:30
    • Working out the business problem

      13:22
    • Strategy in Advertising

      7:00
    • The role of the Digital Strategist

      12:38
    • The creative brief

      18:17
    • Communications Framework

      13:32
    • Measuring Digital

      49:10
    • Office Hours

      73:40