Crank Up Your Creativity: 1000 Freelance Secrets | Lori Fournier | Skillshare

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Crank Up Your Creativity: 1000 Freelance Secrets

teacher avatar Lori Fournier, Biz teacher & freelancer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (35m)
    • 1. Take the Benefits to the Bank

      2:18
    • 2. Make Use of Your Fresh Brain

      10:31
    • 3. Attack the Problem

      6:28
    • 4. Dig Deeper

      8:05
    • 5. Lori's Favorite Tricks

      6:02
    • 6. Now Sell It

      1:26
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About This Class

It's one thing to be born creative – it's another thing entirely to master your creativity so you can make a living from it. In this class you'll learn to focus your creative skills on common problems faced by clients. The goal is to learn to create on a higher level and deliver fresh, interesting solutions that get results. You'll learn how to:

  • make use of your objectivity and fresh energy
  • attack the problem methodically
  • dig deeper to access your unconscious
  • get unstuck with tricks

For those new to the business of creativity, this class will provide the groundwork you need to perform like a seasoned professional. For old hands, it's the kick in the pants you need to stay competitive. 

Learn more about the instructor. Visit her blog The Hooky Player or check out her portfolio

Meet Your Teacher

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Lori Fournier

Biz teacher & freelancer

Teacher

Lori credits her fear of commitment and mistrust of authority for her fruitful career as a freelance copywriter. Among her many adventures along the path of avoidance, she was a long-time writer on Canada's famous Insider's Report, brainchild of grocery trailblazer Dave Nichol. Her client roster includes leading agencies like Watt Retail and Jackman Reinvents as well as Scotiabank and online educator Desire2Learn. To date, she's billed for more than 1,000 freelance jobs – hence the name of her suite of specialty classes. 

Surviving the madcap world of freelancing has long been an obsession. Always happy to share her secrets for success (as well as the humiliating growth-inducing experiences), Lori's taught business and writing at Humber College. Now she's giv... See full profile

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Transcripts

1. Take the Benefits to the Bank: Hi, I'm Laurie, and welcome to my sculpture class on creativity. Why want watch? Because creativity is a highly valued commodity. So the more you have, the more you can charge. The more you have, the more your clients depend on. You know where you have, the better the projects you get to work on. So ultimately, the more creativity you have to offer your clients, the greater your career satisfactions. Really? A simple is that. But it's not a question of your boring, Creative or not, it's more a matter of knowing how to use it for us. Presses. I feel like I'm sharper today that I was 10 years ago, but it's not because I've become a more creative person. It's because over time I've become better accessing my creativity and knowing how to put to work, and in this. Plus that's what I want to share with you. So this is really more of a of a creative problem solving process I want to share, and it works whether you want to developed smarter concepts or more, create creative headlines or if you just want to be a better member of a creative team. But here's the thing. What? You know how to solve a problem creatively. You can apply to anything right across business and across life. Here's what color how to make best use of your fresh brain On. By that, I mean the creative energy and objectivity you have at the very beginning of a project, you learn how to attack the problem and methodical Wait that allows you to break it down, understand? Fit the pieces back together again in new ways you learn. Have a deeper so you can make use of your unconscious, and you learn what tricks actually work when you're stuck. So who should watch this class? If you promote yourself as creative, this will help you to sharpen your skills so people depend on you for better solutions. If you feel creative, but you don't know how to access it or control it, try this class. I think you'll find some stuff here that works now. If you're interested in creativity and how people come up with great ideas, pay attention because there's some interesting stuff here about how the creative mind works . So keep watching. My hope is that you'll be inspired to create on a whole new level 2. Make Use of Your Fresh Brain : Okay, so let's start at the beginning, because when you're talking, kurta process has a really important place, because when you get a creative problem solved, there's a window right at the very start where your fresh and objective and I think this is really diable and yet underappreciated period in the creative process because for images are hired for back outside perspective and that fresh energy they bring to a challenge often times the people who hire them have been through that problem in their minds and with your staff over and over again. And they are a lot of energy, So I'll give you an example. Once I was briefed on a project and as the creative director was talking about the challenge, I could see what it waas even though she was sort of lost in in the middle of the forest and still looking at the trees where I could see the whole problem. And I had that objective e that she no longer had. And so I blurted out, Do you mean you're looking for? She said, Yes, that's the perfect solution, and I gave her concept pretty much for free. But the point here is that she was stuck, whereas I had that fresh energy. And so you have a fresh brain at the beginning of a challenge, and here are some ways where you can really make good use off that freshness and objectivity use the briefing wisely. So whether you're called in or is over the phone, most create jobs. Come with a briefing. This is where it starts. This is where all the key players make themselves available to you to answer your questions and to give you all the information you might need. If you're distracted or not fully engaged, you may miss out on some of the key details that are going to be close to getting the job done. Well, so no. After learning about the project, the other important aspect of this briefing is how you're feeling. So think about how you respond into the problem at hand, where your sympathies what seems obvious? What are the roadblocks? What does it remind you of who has had the same problems in the past? These early observations are the most important that you're going to have in this process, because it comes from your gut and not your head. And that's what's key to finding the right answer. Because you're closer to the audience at this point, then you will be later on in the process. So if you have any solutions that come to you from those thoughts, write them down there very important and don't give them away like I did make some money on them. So ask questions. And I I say This is so important because when you're asking questions, your client is learning from your responses, and they are finding out how their audience is going to respond. So anything you have to say or ask is going to be very enlightening to them. Make sure you have the right information, so make the best possible use of that initial thrust of creative energy. You need the right information. It sounds obvious, but you know it's it's so important because if you start brainstorming and you're basing all of your thinking and on assumptions or incorrect information, you're wasting that fresh brain of yours, and it's really difficult to rein in your thoughts and start with the right information. I think you have about a valuable two hours at the beginning, so spend that time really well, working with accurate information, and you have lots to build on later on in the process. So what do you need? You need the following information, and if you don't get it in the initial meeting, don't be afraid to ask for. Here's what you need. You need to know the background of this product or service, including how it came to be. What's his origin? What's this competition? How does it live in the world? What's his character? If you had to describe its brand, would you know? You need to know what that product offers in terms of features and benefits and examples of how it works. The audience who was using this thing? What are they driven by? What are their needs? You need to know the main goal of this challenge. What does your client or their client hope to achieve? What is the single most important thing that needs to come from this project that you're working on? That might also be described as the single most important message that needs to be Relais and this one thing, the main goal of the main message is your anchor, and I'm gonna come back that later on. Is it so important now? What are the secondary goals that hope to be your client hopes to achieve is everything else that needs to be accomplished and finally, timing. What does it do? Often? Clients forget to tell you this, and it's really important because you need to be able to schedule yourself in your brainstorming, analyze the brief and keep coming back to it. So the close to the solution are right there in front of you in the information that you ve ever either written down, or that your client has given you the history that they share the ways that they described the problem. They're all there for a reason, and that's the important stuff on. By playing with those words on ideas, you can find your concept, your headline or your name. Whatever you're it is that you're trying to create. The perfect example is a project I had a few years back. I was asked to name a new mortgage for a bank that was located in a store, and you got points for free groceries as you pay down your mortgage. So the do top points on the 34 of its an unbeatable mortgage rate. No lot no other bank can compare. And also you got free food as she paid it down. So my top suggestion for this client Waas and I'm gonna show you this is my This was my winning idea. The unbeatable edible mortgage, Those words unbeatable and beatable. While I kind of coined beatable myself to rhyme with unbeatable. But they were there there. That information was right there in front of me and that was so successful. It went on to become a full campaign. So come back to the brief. It's your anger every time you're out there lost in the world of thinking and brainstorming , Come back. Thank every half an hour. Come back to that anchor that information that's right there that's gonna put you back on track and then go again and they keep coming back to make sure you're on track and you're not wasting that valuable time at the beginning, just flying off in any direction. Keep coming back, get intimate with the problem. Einstein once said if I had an hour to solve a problem, I'd spent 55 minutes thinking about that problem. and five minutes thinking about solutions that's so important to the creative process, because I think the impulse is to just fly out there and start brainstorming for the best of most creative ideas. And I think we need to slow it down a little. But I think we need to pull it in and really get familiar with that problem. So write it down. What is the problem, then? Write it down. Different words now try it from from different perspectives. What's the problem from the point of view of the end user? What's the problem from the point of view off the competition? What's the problem from the point of view of your client, think about other people. See the problem and the war. You feel that problem? The more you understand it, the more empowered you are to solve that problem and to do it well and with flair before you begin, check yourself so that you don't get in the way of your own success. So number one be your best boss, and that means don't judge yourself too harshly or don't overly add it everything you do. Because some of those ideas that might seem silly where they might seem bad, the very beginning. But all they really need is a polishing. And they might be the ones that in the end when the day now we're to know your creative triggers. So by this, I mean know what works best for you. I myself love to write on yellow paper. Look, I have a yellow cab right here. This is how I do my best work. I know another creative person who gets a felt tip pen and turns off the tip so that it feels better when she attacks the paper. So there are some things that will work better for it. For you at it all depends on what triggers your creativity. Isn't listening to classical music music? Is it sitting on the back porch? Is that wearing a baseball cap? All those things might trigger your creative thinking in a way that have to do better work . Finally, be sure your heart is in it. Make sure that you're primed and eager to do this work because you need to do you need to be into it if you hope to do your best and I have a quick story to illustrate this point. A couple of months ago, a woman hard May to name her small fashion business. I tried and tried and came up with some ideas, but nothing really right. And she didn't like them. So I quit the job because I felt I'm not gonna I'm not gonna make her happy, So I need to save myself this grief. A week later, an agency called me with a similar naming project and I was all on fire creatively. I was just like, bam, bam, bam! My ideas were right on. And I know is that there was a big difference between my ability to perform for this agency and this woman. And I asked myself Why? Because if it is key to know this about myself and to know how I perform. So I thought about it and I realized that the woman in the small company had negotiated too hard, Let's say, Or perhaps I didn't negotiate well enough and she talked me down from my rate. And I was a little bit resentful about that, and I carried it through the project. But when the agency called and they asked my rate, I told them and they were happy to pay their very respectful of my time. And because of that, because of the vibe I got from the agency, I wanted to please them. I wanted to make them happy, whereas the one from small company who talked me down from a rate and really didn't seem to respect what my rate is worth and what it means to be, I didn't care so much. If have been such a great job, chances are that at this point, if you have had a briefing and you've done your notes and your you've looked at all your information you've played with the problem, you might already have a few great ideas. Uh, but you need to keep going. In my next video, we're gonna take this process to the next level where the creative magic really starts to happen. 3. Attack the Problem: I love the subject of creativity. I really like to know what makes creative people tick and how they get there really and ideas. And I think because of that I've done a lot of reading on the subject, and I've also had a lot of experience in the creative world coming up with ideas. It is pretty much what I do for a living, and over the years I have come to the conclusion that there are a handful of things that really work. Unlock the ideas and allow your creativity to flow. Here are some things that I think will work for you to get you to that critics we'd spot give yourself many goals. Creativity is simply problem solving. It's a response to limitations and the desire that we all have to overcome obstacles. Think about it. This is how things are created all the time when life is going on, and then suddenly there's an obstacle on some of system. How could we get by this? How could we do things differently? Creativity happens, so knowing this, knowing that the brain works better when there's a limitation or obstacle, you can use that information to work harder and smarter. For example, I I set myself a many goals, saying, for instance, by noon today, I'm going to have 10 ideas that I like. And then, by the end of the day, I'm going to have three concepts that I felt confident presenting but doesn't ramp that up by saying in one hour I'm going to have 10 ideas in two hours, I'm gonna have 20 ideas. Do whatever works for you, experimented with it and see what makes your most productive. But try the medical think it really works. But you could also try physical limitations. You might want to write with the wrong hand. For instance, you might want to try doodling in a dark room or with earplugs in. The point is to activate different parts of your brain and use those parts toe. Look at your problem differently. Create buckets. Sometimes a problem seems too big to grasp like a cloud. It's massive, and it's everywhere, and you can't quite wrap your brain around it. I understand the feeling and what I do when our problem is that big. In fact, I do this all the time, even with small problems, because it's so effective. I divide the problem into sections. I called buckets, and then I felt each bucket with words and ideas By dividing that problem up. By examining those buckets, I can start to get ideas churning. So here's what I mean. Let's just say a client comes to me with a new smoothie and she says, I want you to name it And she says It's made with bananas and strawberries and it's made fresh every day, and I think the important thing is that has kale. So it's healthy, but it's it's really tasty, and I'm wondering what to know that it's tasty, too, even though it's great and they might not think it looks good. So what I would do with that information is I would create buckets, and I label them flavor healthy color in first today. Okay, so now it's time to for associate. I've got my buckets, and I'm going to fill them with what? Whatever words and phrases come to my here's an example of what I've done to start this smoothie naming process you'll see under flavor. I have sweet, and that reminds me of banana, which makes me think the flavor is banana E that I think of lung case and I go on and on in this way, and I definitely go to my thesaurus and dictionary to find other words and phrases that fit into those buckets. Because I know that the war I have to play with, the more creative the solution will be on my list, grow and grow and usually there much longer. This perhaps a full page, perhaps two full pages, and then once I have complete lesser, I feel that I have a lot to work with will begin to spin those words all begin to play with them and extend them and even mash them up with words from different columns. But I find myself getting lost in the creative process. So back I go to my anchor. What's my main goal? Okay, now I want everything to sound like it's healthy and delicious. Those of the main goals. So what do we have here? We have kale. Kale runs with hail. Hail means healthy still doesn't say delicious. So I'm gonna go back to my first column and there's happy, happy hail and happy. It's something, but it's not quite barrettes. Hail kale and happy. Maybe there's something there, and I can keep working until I've got just the right name. Start bad. As ideas begin to four. Don't worry if they're good or not. In fact, put down every bad idea and cliche you can think of. Go online and see what's been done before passing and and seems you could make it better. Whatever someone comes to me and says they're blocked where they can't think of anything. My advice is always this. Write down every bad idea. You can think of the worst better and keep going, because now you're creating. And the best part is that you could have fun being bad. This method always works because it is easier to fix bad work than it is to start with. Nothing is in the fixing that the great ideas are often born. I think it was back to the idea that the brain really response to limitations on when you see something wrong you're given. You're giving your brain a problem to solve in a way that your brain can't solve a blank piece of paper or empty screen. Lose yourself in the fun of it. What you're doing now is a game. It really is just having fun and playing. So enjoy the process and try not to be too hard on yourself, and eventually the ideas will begin to stand on their own. I don't know this that they're right, because they will feel right. And the more fun you're having, the more you will lose yourself in that process, and it gets deeper and deeper. So what happens if you feel like that's not working for you? What happens if you you have tried to have fun? You've tried the the bucket thing you have tried spinning and spinning, and still you feel like there's nothing that's working. You might be starting to panic, but don't because you are just still at the second level of creativity. You haven't gone as deep as you can go yet, and I'm going to talk about that in my next video 4. Dig Deeper: so, up until this point, you've done a lot of thinking and who may have some great ideas, and you might be ready to present them to your client. And they might be winners fantastic. But something else might be happening. At this point, you might not have anything good, and you might be getting frustrated, and you might find that in your thinking, you keep taking the same path that take you down the same roads and bring you back to the same old ideas. So now is the time to take the process deeper. That methodical stuff we did in the last video is great, but it won't take you there. Going deeper takes effort, and going deeper is why you as a creative person, are so valuable to your client because it is a process that they don't necessarily have the time or the energy for Okay, so how do you do it to go deeper? You need to put your other brand work. Here's what any your conscious brain has done fine up until now, but there's a possibility that it served its purpose. You're in an interesting point in the process because if you've been working and working, and you still don't have any ideas. Your brain is Jim packed with information. And really, this is a red place to be in the process because your unconscious is searching out exits outlet. It wants to sold that. But your conscious brain is in the way. The best thing you can do right now is let go. When you do, your conscious mind gets out of the path and unconscious kicks in, and that's where all the really interesting stuff starts to happen. So how do you turn your brain off? What? Do something you love when you were fully engaged. When you're doing something you love to do, your unconscious mind does its best work. It goes to places that your conscious mind, with all of its limitations and insecurities, can't go. So do that thing, Whatever it is for me, I love to read a great book. I love to go to the movies, um, but for you, maybe it's a video game. Maybe pick up the controls and lose yourself in that process. But keep a pen and paper handy because things pop up when you're not expecting them to sleep. So at this point in the process, your head might just be heavy with the sheer labour off sinking, and I understand that sometimes my head is just feel like it's the robbing, and I just need to put my head down if I've been working too hard a brand story and the good news about that is that created. And psychologists really do agree on the subject on the point that sleeping is highly beneficial to the creative process because it let your unconscious run wild now for me. I don't even like to submit work to a client until I've had a night's sleep. And that's because when I wake up, I see things completely differently. Sleep provides the distance to see things that weren't there the day before, solutions that were staring me in the face. And I think it goes back to what we said in the first video about the fresh brain, and it gives you a chance to go back to that really important perspective off looking at things freshly. But but here's a really important point. Uh, we need to make about sleep. It's not magic. Sleep on Lee works if you put in lots of work into the process. The more you've put in, the more benefits you'll get up sleep. So don't sleep until your brain is full of thinking and thoughts. Exercise. Sometimes you're far too pumped up to relax a little own. Have a nap. At this point, I find that exercise is a blessing because when you exercise your body releases endorphins and they trigger this positive feeling. That's this like morphine, which is a wonderful and natural way to feel better about this challenge. But it will take your thinking to a deeper level, and that's perhaps even more important here because aerobic exercise also stimulates a part of the Brandies for learning and memory. It gives the neurons real jolt, and that just improves the way you think. I'm telling you, this really works if you have never tried it. Now is the time I use it for everything. When I have a something that I'm working on and I can't figure it out, I will get on my stationary bike, put my headphones on, cranked up the music, and the more I push it deeper, my thinking gets, the more insights I have. I used this technique for everything from writing essays to naming products to working out issues. I'm having with people whatever way you exercise, whether it's running, lifting, weights, dance. The harder you go, the higher your yield of ideas. Get out of your conference up. So if you want different ideas, you have to expose yourself to different influences, so you need new stimuli in your environment. And that might mean getting out of your comfort zone and into some places that affect the way you think and get your neurons firing. So here are some suggestions how to do that. The public library is a fine place, the art gallery or the museum. You could sit there with a note path and right or doodle in nature, your backyard under a tree in Chile, the world around you, and see how that influences your brain. Public transportation. I know someone who sketches on the subway who goes out to get her neurons firing. She'll sit on a subway seats and just doodle people and sketch People who are sitting around her are different situations that she sees, and she feels like that really gets fired up creatively. The idea is to get out of the familiar path ways of thinking that are blocking up your creative process. And when you step out of your familiar environment, you're thinking in different ways. You're more aware of what's around you, and that's going to influence the way that you create. Address this dress. If this is an important challenge that you're working on, you might be feeling like your whole career is writing off, and that's gonna be stressing it. Well, while that is completely understandable, the problem is that stress is like building a wall between your conscious and unconscious mind. And the more stressed you are, the harder it is for your unconscious mind to communicate with your conscious mind and deliver those beautiful, juicy ideas. So you need to work at getting unstrung EST by May is yoga or meditation for you? It might be massage, but the war relaxed you are, the easier it is going to be to be creative. Talk to people. Sometimes when you can't find an answer. Talking about your problem really helps. If you talk to someone who knows nothing about, the problem could be even better because you're forced to explain it, and in doing so. It will take you back to the initial problem, and it gives you the perspective of someone who has that fresh rain that's so valuable as you verbalize a problem. It will bring in the additional thinking and processing you've done since the initial briefing. Until you're you're you're able to connect your thinking to the original problem in fresh ways, and that really works for me, but something that might work better for you, depending on what the issue is and whether or not you have confidentiality issues, you might find that it's better to talk to an expert engaging in a conversation with someone who knows more than you can give you an intellectual push and that makes you go deeper. Nothing to there could be a competitive edge that you get there when you're speaking to someone who knows more than you do. You might even want to throw out some ideas that you have and get some perspective that might help you to build on what you already have and and make those ideas winners. Now, if you're still stuck, do not worry, because in my next video I have some tricks, and one of them might just be the ticket 5. Lori's Favorite Tricks: creativity is so valued in our world really still something of a mystery to two experts, and I think that's why there have been so many studies done to explore the subject and find out how better to access it. I've done a lot of reading on the subject, and here are a few tricks that I found in the studies that, based on my experience, work really well. But here's a bit of a caveat before we go any farther, because if you haven't laid that foundation, the's will not work. You need to think deeply about your problem, and you need to feel in your bones before you're able to solve it. Enter any kind of satisfying way. There's really no easy way to get to your creative, sweet spot. But if you know your problem, inside it out and for every possible perspective and you still don't see a way up, here are some tricks create distance. There's something about the relationship. We have their creations that prevents us from being completely objective. No, like the white parents can't be. Point the objective about their Children. But the more distant you can create, the more insightful you could be. Here's an example, the the second I hit send to deliver some productivity to a client that is the second that I suddenly have clarity. I see the ideas that are flawed. I see the ideas that are really of that document. I see typos that just seconds before I could not see. And that is why now, before I hit sentenced to my client, I deliver that that same document to myself so I can see it and have that necessary objectivity. And there's research that really backs is up. There's a study called Lessons From a Far Away Land. The effect of Spatial Distance on Creative Cognition, Cognition that shows that when a creative task is thought to be from far away or other than a close location, participants in that study studies provided more creative responses. So my point when you try to imagine that the problem you are solving is from the other side of the planet, you were able to see it better. Psychological distance is good, and the farther the problem is from home, the deeper you can take your thinking. So how do you do that? You can literally pretend that the problem is happening in different countries around the world and based on those cultures, how is that problem gonna be solved? Or you can pretend that the problem belongs to your greatest competitors or a big agency or a company like Apple or Nike that sells problems and making creative ways. What will they do? But most importantly, take that parental feeling that ownership that you have away from yourself so that you create that psychological distance that allows you to be objective Go abstract. Now here's something fascinating. Research shows that abstract art simulates the thought process, according to a study by Travis Proof and Stephen J. Hein. When you see something highly unusual, it kicks your brand into a kind of higher gear as it struggles to make sense off what it's looking at. You got a short window in which your brain is very stimulated and it's rubbing very highly , and that is a great time to look at your problem and examine it. With its new energy and all these firing neurons in your brain, it could be visual art, you know, something like Kandinsky, but it doesn't have to be just that it could also be a great book like Alice in Wonderland or maybe an absurdist film, something like The Life of Brian. Whatever it is, go online. Look up absurdist theater, movies, books, an abstract art and see what you can find that appeals to you and try it out. Take a look and then come back to your problem and see what happens. Term your background blue. Now here's another one of those tricks that works well with the help of your unconscious. Ah, couple of scientists, Ravi Meta and really it zoo set out to understand how colors affect thinking they had 600 people do six different tax that involved either creativity or detail. And here's the thing as they work. The background background on the computer was either red or blue. The conclusion that they came to was that working with blue in the background made people more creative fingers. In fact, they had doubled the number of creative ideas. And here's why they say that we associate blue with the sky and the ocean, and that we associate with openness, peace and tranquility, and that makes us feel safe so that we are more able to be creative and let the ideas flow . And I'm gonna have my two cents to that and say the sky and the ocean also represent the sheer magnitude off our world. And that puts the problem into perspective on what I mean by that is that when you feel that the problem is insignificant or when you see that it is not as meaningful in the scheme of things, we can relax and it's easier to solve. But there's something else worth mentioning about this set, because the color red in the background made people 31% better a detail oriented tasks. So when it comes time to check your work or a proof read, change your background back to Rick and you'll do a better job now. The upshot of all these tricks and the reason I want to include them is to say that when you are stuck creatively, there's always something you can do. You know isn't even as I mentioned in another video. If the tricks aren't working, just start bad, start bad and go from there and fix your work. And for my experience, you will always find a solution. It might not happen quickly But if you are immersed in your problem and you have a desire to find a solution, it will happen. 6. Now Sell It: I want to leave you with this important thought. All great ideas have champions, someone who will fight for them and demonstrate why they're great ideas. If they don't have that rooting section, they will wither and die from lack of attention. So at this point in the idea game, you are that champion of your ideas. You need to understand how your idea solves the problem and be able to express it. Does it grab attention? Doesn't make people aware of a need. Does it differentiate the product from similar products on the market? Doesn't make the audience feel sympathy? Desire? Anger is engaged with humor than clinch the deal with it with a rational thought. Your job as a creative problem solver isn't done until you can root for your ideas and then get others to root for them, too. So before you present them, understand them. Prepare a few notes that you can share with your client because they only think that's valued mawr. In this business, that creativity is analysis. Put these elements together and you have a winning and very valuable combination. So good luck to you and make all your ideas be brilliant ones Do you like what you're learning here? Please click on the follow button to be sure to catch all of my classes. Thanks so much.