Crafting a Consistent Brand / A Brand First Workshop

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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8 Videos (37m)
    • Welcome

    • The Project

    • The Branding Process

    • Brand Positioning - Quick

    • Auditing A Brand

    • Collecting Visuals & Voice

    • Building Your Brand Book

    • Finishing Up

123 students are watching this class

About This Class

Branding is all about PERCEPTION. What the public thinks of your brand is what your brand is. The only way to control that is to have a focused message and to be CONSISTENT. In this class we'll cover 

  1. What consistency looks like
  2. How to audit your existing brand
  3. Gathering visuals and voice examples to build your brand book and inspire your future content creation. 
  4. Building a digital Brand Book to use as a guide for your brand. 

In the end you'll have the framework and the tools to create your own brand book. A guide like this is important to keep you on track, those around you, or anyone you work with in the future. Knowing what your brand looks like, sounds like, and being able to document that will help keep your brand Consistent!

This is the THIRD class in my branding process checkout the other classed below to dive deeper into your brand. 

  1. Find Your Focus
  2. Find Your Voice
  3. Keep It Consistent - That's this class!

Interested in TENDEN the company featured in this class? You can check them out at

15 of 16 students recommendSee All

really insightful! thank you





Chris Fredricks

Brand Strategy and Design @ OPEN co.

Chris Fredricks is the creative director and founder of OPEN co. a design studio focused on building brands, in Grand Rapids, Michigan. The studio is an incubator for brands we launch, a platform to educate entrepreneurs in our community and a design studio. Chris started OPEN co. after four years as the Art Director / Designer for the sun care company Sun Bum, during their early years. He also is currently a Visiting Professor of Graphic Design at Grand Valley State University and an Adjunct...

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