Crafting a Brand Identity, Brand Strategy

AnnaKate Auten, Brand Designer + Strategist

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10 Lessons (23m)
    • 1. Introduction

    • 2. What We'll Be Doing

    • 3. What is Brand Strategy?

    • 4. Gathering Information

    • 5. Creating the Presentation

    • 6. Creating the Moodboard

    • 7. Sending the Presentation and Gathering Feedback

    • 8. Pitching Brand Strategy

    • 9. Class Project

    • 10. Wrap Up

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About This Class

Hello! I'm AnnaKate, a Brand Strategist + Designer at Rhema Design Co. I've been crafting strategic brand identities for several years now using the skills you'll learn in this class.

In this course, you'll learn:

  • What Brand Strategy is
  • The key elements of a successful Brand Strategy
  • Why strategy is so important in designing a brand
  • How to pitch strategy as a service to your clients
  • How to gather information from your clients
  • How to gather productive client feedback
  • How to curate images for a moodboard
  • How to create a moodboard rationale breakdown 

Throughout the course you'll see a real world example from a previous client of mine (names changed) in the class project example. You'll have access to the questionnaire I use to gather information and feedback from my clients, a presentation template, two moodboard templates, and learn how to curate images for a moodboard.

What you'll learn throughout this course can result in more successful Brand Design projects, an improved client experience, and, eventually, more income.

Resources Provided:

  • Strategy Questionnaire (provided as an Adobe PDF and a Microsoft Word document)
  • Presentation Template (provided as an Adobe InDesign file)
  • Two Moodboard Templates (provided as an Adobe Illustrator file)
  • Feedback Questionnaire (provided as an Adobe PDF and a Microsoft Word document)

This course is aimed at new or aspiring brand designers working with small businesses. Experience with Adobe Illustrator and Adobe InDesign is highly recommended. 

You can learn more about me and see my work at or follow along on Instagram @rhemadesignco. Make sure to follow me here on Skillshare to be notified when I publish new classes. 

This class is part of a series covering the Brand Design process. Stay tuned for the additional courses covering topics the Brand Design phase and Wrap Up and Hand Off. Take all of the courses to get a holistic view of the branding process from beginning to end.