Cover Letter-To-Go: Success Strategies to Master CV Writing! | Dylan Schettler-Moncus | Skillshare

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Cover Letter-To-Go: Success Strategies to Master CV Writing!

teacher avatar Dylan Schettler-Moncus, Emerging Leader of 2019, Job Coach

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (1h 5m)
    • 1. Introduction - How to Use this Course

      0:47
    • 2. 3 Core Concepts to Writing a Cover Letter

      5:34
    • 3. 5 DO-NOTS in a Cover Letter

      6:57
    • 4. 5 MUSTS in a Cover Letter

      6:59
    • 5. Story Writing Technique

      5:51
    • 6. 9 Essential Phrases

      8:00
    • 7. Sections of a Cover Letter

      6:23
    • 8. Case Study Part 1

      6:10
    • 9. Case Study Part 2

      6:28
    • 10. Case Study Part 3

      4:42
    • 11. 5 Step Review Process

      5:44
    • 12. Conclusion

      1:06
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About This Class

          Do you have writer's block? Does finding the RIGHT words come hard for you? Does talking about your skills or experience seem easier in person but on paper much more of a challenge? If this describes you, then keep reading. Resumes aren't given the slightest attention from employers today and for cover letters it's even worse. Having spent 3 1/2 years in the employment industry, I have worked with the top resume and cover letter writing experts in my field to craft strategies that employers RESPOND to and make this drafting process EASY and METHODICAL that any job seeker can follow! Here is what you will get out of Cover Letter-To-Go:

- 9 Essential cover letter phrases to utilize

- 4 sections to the cover letter model

- 5 MUSTS and 5 DO-NOTS of a cover letter

- Story writing technique

- 3 job application case studies with CV letter examples

- A 5-step review process before submission

- A finalized and perfect cover letter document

             With step-by-step tutorials, first hand observations, document materials, templates, and much more resources for you to utilize, you have EVERYTHING to be successful in my program! In fact, with the 30-day money back guarantee, you have absolutely NO RISK in learning my success strategies in Cover Letter-To-Go.

             In addition to my course, if you are stuck in any area of the program, you will have access to contact me for questions and support. Given you have completed 100% of my program, I will also be able to REVIEW your document with my expertise! Yes, I am at your services throughout this process.

             Let's get started! :)

Sincerely,
Dylan Moncus

Meet Your Teacher

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Dylan Schettler-Moncus

Emerging Leader of 2019, Job Coach

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Transcripts

1. Introduction - How to Use this Course: Hi. My name is Dylan Monkeys. Your job coach. I'm very excited to begin this cover letter course with you. There are many areas that we will be covering throughout our times together. The most important item that I can sell for you as a student is toe watch each video in order before skipping ahead to the next. I designed the content so that every learning concept is expanded upon in each lecture. The goal here is to have a fully rich and cover letter for you. By the end of the program, that is simple, easy to write and directly grabs the attention of a future employer. I have attachments to certain lectures to enhance the user experience. And there's also a message tab. If you have any questions, I cannot wait to share with you my experiences and cover letter writing. Celestia started. Thank you. 2. 3 Core Concepts to Writing a Cover Letter: Hello, everyone. Today we're going to discuss the three core concepts you need for you to write your next cover letter for employment before you submit your cover letter. The three core concepts on going over today are almost interconnected and cannot be replaced without the other, which is why I'm going over this. In my introduction to this course, I found this process to serve really well and writing a cover letter. It doesn't have to be long. It doesn't have to be difficult to right. It's not a paper. It can be simple, easy and methodical. Ah, lot of people are intimidated by this piece to the job application and wait to the last minute. Don't worry, I will be here throughout the process. Concept number one. A cover letter is a sales letter. You are the beholder of the sale. This is where persuasive writing comes into place. But think about how a car salesman tries to convince you to buy a car. They identify what you want. It could be a BMW Mercedes, a two door, four door, a two wheel drive, a four wheel drive. Whatever your criteria is, they physically show you what your criteria. Looks like you get to possibly driving the vehicle and get to experience what it would be like driving the car with the intent to hopefully purchasing the vehicle. No, I'm not saying to be as relentless as a car salesman, but here is the point. Other comparison. Learn to discuss little about yourself and more about the company or the job title they are seeking. Notice that the car salesman expands upon your wants and doesn't even hint on his or her selling talent or how many customers the sales person has served. The customer doesn't even care, and in fact, this would hurt the salesman's business. Vice versa. Employers are only interested on how your experience applies to the title you are selling yourself for many people. Then ask, How do you talk a little about yourself and more about the company? Literally, The job description gives away everything they are looking for. This is a good start, but maybe even looking at their mission statement. Company overview. Recent awards, recent projects or company lingo. If you can learn to take these points and apply it into your paper, you will win at the cover letter every time. Imagine the job description is your customer. Give the customer what they want and expand upon it. Concept number two. A cover letter is a first impression. Just like a resume, every wording, every grammatical air, every bullet point of experience, every content of phrasing is being determined between you and other candidates. These initial perceptions are essential, and what you can write honestly will be the breaking point for you getting a call in for an interview or not. Not to add any pressure here. If anything, this is the time for you to shine as an individual, just like the salesman. You are trying to get the employer's attention. Maybe don't list your hobbies or extracurricular activities in this letter. But listen, your talent and skills ask pertain to what the employer wants is a good idea. This almost seems like a no brainer, but there definitely needs to be clarity in this piece. Rule number two is almost like the 32nd elevator speech. What can I write in the most persuasive way possible to get the employer to invite me for an interview? I have failed. If I talk about me entirely and will lose my chance in a potential job interview. In short, first impressions count and being careful and you're writing content and talking points is imperative. Concept number three. A cover letter is your resume on paper. Yes, your cover letter is a sales pitch first impression of your already written resume, given that your resume has bullet points tailored or closely related to the job description you are interested in applying for. In essence, you are giving the employer what they want by listing your talent and skills, which should technically be the impression that you leave. Don't forget. Also list the company research I mentioned in Concept number one. However, this rule applies to bullet points that you may have listed on your resume that may need to be expanded upon. Maybe you have a great story to list that pertains to a skill and marketing or networking. Maybe you'd like to expand on numbers or quantifiable results you accomplish and delivering a task. You have to understand that people love stories. Stories are relatable and draw a connection like no other, especially a good one. A resume is just an overall outline of you, but the cover letter has the potential to breathe life and color into your cover letter, making it more attractive and easier to read for others. We will go over these story writing techniques later in this course. Now that you have an understanding of these three concepts, let's take a dive into the do's and dont's of this document before actually taking a look into writing the cover letter. I'll see you in the next video. 3. 5 DO-NOTS in a Cover Letter: we're going to discuss the 52 DUIs and five not seduce in writing a cover letter. There are common mistakes, often that come across a cover letter, and several must that you should keep in mind when writing this document. It is essential that you have your letter looking sharp and presentable and easy to read. Following these next steps can definitely served to help in this department. First off, I'm going to start with the not seduce rule number one. Do not over think your cover letter. This rule is probably the most important rule, but the most overlooked. Many candidates put the cover letter as the last piece to complete their application procrastinating due to several reasons. The one in particular that I think many can relate with is that candidates don't like the idea of writing in general, and on a much deeper level, they don't know how to write about themselves. Think about a time when you had to present a power point to your high school or college class. Two events are likely to occur. You either could be as nervous as possible throughout the presentation and negatively respond via body language or your speech. The second option is to be somewhat confident on what you're presenting and go through the presentation with a certain amount of ease. I just described to mentalities in a presentation, and I would like to say the same is to say for a cover letter. If you wait to the last minute and writing this piece or nervously add information that may or may not be relevant to the job overall, you can lose a chance in an interview. And I don't want that to happen to you. Simply breathe prepared. Time said an hour in your schedule. Relax and write your letter. I obviously will give you instructions on how to write this letter step by step as we progress in the course. Rule number two. Do not write too much any cover letter. Yes, there is such a thing as writing too much. Remember, you want to sell your potential labour for future employment when you are on Facebook, for example, and you see a product and which promotional video are you going toe watch from beginning to end the 12th 1 or the 10 minute promotional. More than likely the 12th commercials this conserve extremely well in knowing went to balance your content in a letter. And when you are stretching, I usually have a rule of one page past one page. You have lost your reader. Also. It doesn't even have to be one page. It can even be half of the page 3/4 of the page. As long as the content is relevant and readable, you have the golden ticket of having your letter read and considered. Rule number three. Do not write like someone you are not now I want to clarify. With this rule, I do find it valuable to write within company lingo and industry terms to give you an extra lift in your letter. Also, writing grammatically correct is essential, especially in the first impression concept. However, this doesn't give you leverage to write like a Shakespearean or a famous author or language that doesn't fully represent you. This can come off as pretentious and likely not get you a call back at all. But let's see you do successfully passed the application round and are now called in for an interview. The employer is definitely going to have a perception of you going in and if you don't meet that idea you had represented on paper. This can also go for the rest of me as well. You can ruin that critical first impression and lose out on a whole opportunity. In other words, right upon the level that generally most people can comprehend along the lines of the job industry you are applying in Rule number four. Do not write all about you. You have skills that can help assist a company for what they need. In a way, this is a business transaction of a resource filling a need. This doesn't mean to concentrate and right word for word all of your working history and accomplishments and show off your experience. This could be distasteful and is, unfortunately quite common. In cover letters, people tend to go the route of listing their bullet points from their resume and including a long list of jobs that they at hand. This is where candidates loose a point of a cover letter. If you are stating too many eyes in a statement, this can be a sign of losing focus on the company. There is a wait toe list. You're working history without talking about yourself. in the entire letter and focusing on the needs aspect of what the organization is searching for. Once you fully understand the company's search and their reason for a search, writing the cover letter is a piece of cake. Rule number five do not include typos or grammatical errors. Again. A bit of a no brainer, but a good reminder you are in the first impression stage. Everything has to be in complete perfection periods where they should end letters that should be capitalized. Quotations were quotations. Need to be a reviewing station definitely being placed. One. Writing a cover letter read over it. 3456 as many times as possible until every sentence. Every idea conveyed. Every talking point phrased makes sense. This is your representation, your advertisement. If you are job searching, I'm going to make sure that every piece of content from my resume to my references to my cover letter are all grammatically in line overall. Improve your first impression by simply checking your letter. Word for word and sentence for sentence Typos is a common mistake. Reviewing your document sets you apart from other candidates who did not review their letter. Now that I have went over the five, not seduce. I will go over the five must in a cover letter. Thank you. 4. 5 MUSTS in a Cover Letter: now that we've covered the five not seduce. Let's go over exactly what to dio when writing a cover letter. Rule number one briefly introduce yourself and open the document with the proper greeting. This does not give you license to start talking about your hobbies and outside interests. This is the opposite of what you want to do. Typically in an introduction piece, there are two things that are a must first mentioned how you came across the drop title. Maybe you were looking on indeed, where you submit your resume on the platform or you clicked on the company website and apply for the job through their outlet, whatever it was that made you apply, explain how you got there. They should be short into the point between three and at the most four sentences. This can be great information for the organization and help in your letter draft. The second piece to represent is the intent of your application. This is where you can mention the position you're applying for, including the job code or reference number. Explain why you are applying for the position. These are general for maladies that are simple and are easy to read for others. If anything, focus on your content and your wife identifying your why can be extremely helpful in writing the initial greeting. Rule Number two. Choose 2 to 3 focus skills. Okay, so you have looked at the job application. You know what they're looking for and what they want now. The next step would be to apply at least two or at the most three skills from that description that you possess and focus on these talents as your theme for your cover letter . The saying I'd rather be an inch wide and a mile deep than a mile wide and Onley an inch deep holds true to any form of content. No one is going to watch a movie with story plots that are all over the place and lead to nowhere. For your letter, you want to be able to get your point across. Really think about thes 2 to 3 skills. The trick is you know yourself the best and the skills that represent you the best. Instead of going down the list of all the working experience, you have focused on a select but important few that you can write about your top selling points. These can either be a hard skill, which is a learned talent or a soft skill. A talent you already home. Rule number three Create a personal Lies letter for every job application on various applications. The requirements for certain positions will likely differ from other positions you intend to seek even those within the same industry. It is for this recent that it is expected that cover letters bear different content versus a generic document to be copied and paste toe other job listings. Essentially each document. She must be in tandem with the requirements listed for each application. This shows your hard work and value. I know this can be bit of a headache when writing several letters at once. But keep in mind your competition. You are not the only candidate applying, and this strategy of personalization can go a long way. Just remember that employers condemn definitely tell the difference between a letter of effort and care versus one that was just copying and paste into another application. Rule number four Take the time to find out the hiring managers name. Yes, it is very good to know the hiring managers. Name again in creating the personalization factor. Everyone holds value in their names. People respond to names like no other. This means you will have to either email or call in. I prefer to call to attain this information. This may seem uncomfortable at first, but trust me when I see that this piece alone may get you the interview. Think about it when you have to make that call to find the recruiters name. You are expressing your interest in the rule. You now write the letter addressing the individual by their name with this being your second expression of interest. The point is, is that you have made two expressions of interest with just finding someone's name. Last of Resort If it is not possible to attain a name, although there shouldn't be really an excuse, it is advised to refer to gender neutral statements as a point of reference, such as deer hiring manager or dear recruiting management. Remember, though it is better to find a name and take the time in identifying this piece. Rule number five maintain a confident and enthusiastic tone. If you do not catch anything else in this lesson, the most important thing I want you to remember, remember, is to be confident in your letter. Remove any self doubt. Remove any negative feelings you have about the application. You are the right candidate. You meet the qualifications. Describe you were the person for the job. Use this mentality and I can guarantee you whether or not you have written a cover letter, you are bound to see immediate improvements in your persuasiveness. In general. With that, there's one last piece of information to consider that doesn't push it and leaves you standing strong and with a statement of intent. This shows that you are enthusiastic about the whole process, and it also bears a positive implication. I will be in touch with you in the coming weeks to discuss the possibility of an interview is one example or thank you for considering my application? I plan to contact you soon to find a time in discussing my qualifications. Now that we have covered the do nots and must of a cover letter, we will now look into story writing techniques to really draw your reader into the information you wish to provide. There is a process, and I look forward to sharing this strategy with you. I'll see you in the next video. Thank you 5. Story Writing Technique: Today we will learn a straight line story riding technique that, when used, can be very powerful. In the cover letter draft, you'll be able to navigate through different sections of the storytelling process to really live in your letter. I want this to be methodical so that you can use this piece in your next letter for content . Nothing beats having good content that someone is wanting to read. So just like any good story, we needed a character. We can care for a character that when we walked through their journey, we can either relate or sympathize with. Most movies have this concept established where there is always a beginning, middle and end following the journey of our character, a very linear outline as we go through each section in this riding technique, the background story, the background gives the reader an idea of where the character is at in their inner and door outer conflict. It sets the stage for why we should even care for you to begin with for job seeking purposes. As long as the background story highly relates to the qualifications of the job you are applying for, you should be fine. This could be a short introduction of maybe some of the previous responsibilities that you may have had on a job. Or maybe your study routine as a college student, all of this relating to you seeking work. These can be great examples for a good foundation of a background that would invest employers to read more the roadblock. Like most stories, you will need a conflict or a roadblock to discuss. Otherwise, there really is no story to tell. What do I mean by a conflict? Well, this is entirely up to you. The conflict is to sent and motivation or a reason for you even being on your journey. It could be overcoming a physical events. It could be fighting an inner turmoil. It could even be both. Make sure, though, that your conflict refers to your background. No one wants a storyline that hints at one idea but takes us into an entirely different direction. This is why mentioning a challenge at a company or a difficult project as a student flows well with the background. You can write as an employee and student, respectively. In other words, Taylor, the roadblock to your background, the journey, this actually is a good Segway into my third talking point, where the journey is what the employer wants to uncover her. How did you overcome your roadblock? What did you specifically do? Was there a plan you physically took action with and succeeded? Did you seek the help of others? These air Many questions readers will have in addressing your plan. Please provide if you can quantifiable results, numbers or specifics of what actually came out of your journey. This can be a great reference point for your skills and highlight this piece much further than even a resume kin the resolution or outcome. Now, please don't lead the reader hanging. There has to be an outcome. I cannot tell you how many letters I have read where there is no outcome. And many writers are still at the conflict stage with little or no progress about their journey. If anything, the individual is left asking more questions afterwards, and we do not want this. The conflict has to be enough to where you overcame the journey. Please remember that you positively change. In other words, throughout the process, you end up in a different place than you initially did before an example of this could be management appreciation, an award, more responsibility on the job, a promotion or a recommendation back to the straight line. We have the background, the roadblock, the journey and the outcome. To review the background invests the reader on your experience. The roadblock addresses the inner or outer conflict that you are facing. The journey highlights your action plan, and the outcome points out how you change throughout the process. If you follow these steps in the letter drafting process, you will be able to persuasively get your point across on areas of your experience that need a little bit more discussion. We want to entirely bring the spotlight to you. We want the employer toe Onley, recognize you give the reader what they want to hear, and this can easily increase your response rate. As a job seeker, you have the divine attention. Other person you want directly reading your story. In the next video, we will go over essential phrases that are commonly used in cover letters that you should use before moving forward. If I missed anything in this lesson, please feel free to message me. Otherwise I will see you in the next lecture. Thank you. 6. 9 Essential Phrases: as promised, I will identify several phrases that are very advisable to appear and add while writing this letter. I understand that for many job seekers, the idea of what to write can be challenging. I have used these phrases myself and would like to share this process with you personally. Your company ranks number one in an industry that I prefer to join. I admire your mission. Statements blink in the letter. It is okay to go ahead and tell the company what you admire about them with the level of balance. Of course, you don't want to be to admire a bull. This can come off as creepy. Back to the phrase showed recruiters that you're not just looking for a job. Rather, you're passionate about the company and what they have to offer. It doesn't have to be the exact wording above, but keep in mind to do your research and search for recent awards or accomplishments for reference, take the time to read the company's mission statement and mention a little bit about what strikes you about the company. This is a time investment worth while this position strongly appeals to me because blink follow up with why you wants work for the company. If you go into detail about why you want the job, it shows your determination on the career path that you are on. Employers enjoy reading a someone who knows what they want and is willing to go after it. My friend Adam West has worked for your company for the past five years and blink. He has told me about blink. It is common knowledge that internal referrals count for a large number of hires. Therefore, you'll want to highlight your connections Early on. Employers generally trust their employees, especially good ones, and take into account their opinions. Often times. Employers will ask their team if they know of anyone who is looking for a job. If you have this connection, use it. I can help your company grow by blink. This is a tricky area when it comes to cover letter writing. If you thoroughly do your research on the company and control E master persuasive writing, this is a key phrase that will help you land an interview. Ideally, most companies want to be the best in their industry or market hiring managers can become interested in someone who isn't afraid to point out an area of growth and give examples of how you can contribute. For example, let's say there is a restaurant that's not getting positive reviews on social media. Take a sentence or two to explain specific examples of how you'll be able to assist in the social media sphere and get them better reviews again. Be careful and drafting a general rule of thumb is if you are an expert in the area of nein , you will naturally have an idea of what that solution is. Candidates with little working experience should really avoid using this phrase. Last year I was tasked with several opportunities within my organization. I was responsible for blink. This is your opportunity to showcase your talents that you have attained within your relevant working history. Show your potential boss that you know how to work well under pressure. A good point of reference is to explain to a few times where you really were in boiling water and how you got out of him. This is where story writing techniques we just went over in the previous video conservative really well, for this phrase, remember that employers want a strong individual who has proven they're worth. I've been a warden or recognize or selective for blink. Be careful with this line. Use one appropriate if you were in a speech and debate team in high school and one nationals, but are applying for a job in health care. Not sure how this would really relate. In fact, if you have graduated from high school, I would avoid using any over your awards or recognitions from this time period. Let's say, though you were awarded employee of the month for being a salesman at a telecommunication company and are now looking for work in public relations, this is a relevant award to use. It should only take up to 1 to 2 sentences. The shouldn't turn into a long paragraph. But if there are other awards or recognitions that you possess that are relevant, this can be added to your resume with that mentioned one or at the most two proud moments to phrase so that you can glimpse the reader with curiosity and continue to make them interested in meeting you. I am the candidate for the job. This is a short sentence that you can add almost anywhere in your letter. Definitely not in the introduction, though it shows that you're confident in your abilities. This statement can be very pleasing to employers because it shows boldness about your abilities required for the position. This is what employers are seeking. It sounds much better than using phrases such as, I believe, or if or maybe I am very excited to learn more about this opportunity and share why I will be a great fit for the position as you near the end of your cover letter. You'll want to include a call to Action State to your potential employer that you will be following up with them. A statement like this is great. It's concrete without being too pushing. Avoid giving an exact date of when you'll be following up, because this could be seen as a turn off and decrease your likelihood of an interview instead. Be vague of your outreach as mentioned in video three. I'll be in touch with you in the coming weeks, or I look forward to meeting you to discuss my qualifications. If I am offered this position, I will be ready to blink. Finally, conclude your cover letter by further reiterating that you are serious about landing the job. It's also okay to include an example here of one thing you like to try and contribute to the company, Given your expertise and experience you had previously listed, this is your final overview and conclusion to your document. And it's extremely important to remind your reader of everything you have went over in the letter and why you are the right candidate. Given everything we have discussed over the past several lectures, we will go over the different sections to a cover letter and are now one step closer to going over our case studies for the program, which I'm really excited about. I want to be sure that you have all the resources necessary to write the content and to get your ideas across thoroughly. When writing this document. I know how writing can be for many, and I want to be able to provide you with enough tools to write with ease and confidence. I can't wait to see all of your progress in your letter drafting, and as always, if you have any questions about any of my lectures, you can always message me. I will see you in the next video 7. Sections of a Cover Letter: we're almost there. Before we really start diving into the drafting process, there are four sections to a cover letter that we will be going over more in depth today. I actually have a template assigned to this course of these sections as a point of reference and your job seeking journey. After today's video, you should be able to follow this piece on your own and have an idea of what, exactly to right step by step for this letter. This is usually the roadblock for many writers, and providing the intent or a question of what to write about can be extremely helpful, which is why I've listed this important piece to the course. Having utilizes process with other students and job seekers, I am confident you will have the ability to write with ease moving forward from this lecture and everything else you have learned. First off, every cover letter has the initial formality introduction, body and conclusion. Yes, we're going back to the traditional writing techniques that were probably taught to you in high school with the intro body and conclusion. Although each section serves its own purpose and should be a least one paragraph long about four Defy sentences if there is need for more content. This is entirely to your discretion. But remember to keep in mind that one page is what you should aim for and that too much content can lose theater tension of your reader. No fluff. You need to get your point across and tight in your talking points for this document. Pretty introduction is usually the one piece that most job seekers overlook but is very important here. You will want Selous your header from your resume at the top. One space down from the header should be the dates you are addressing the letter. Then another space below. You will have to include the hiring managers name company If you don't have a name justice , the company alone street address and the job you are applying for finding this information could be a little time consuming if you don't have the hiring managers name or a street address. But these are formalities that job seekers can use toe up their game and cover letter writing. I have seen this piece used one working with my clients, and it can go a long way in personalization for the introduction this section is a bit different than the other two. This piece can either include one or two paragraphs. The first paragraph should always introduce yourself, the job you are applying for and how you found the position. This general greeting is the standard for most cover letters and welcomes the reader to your interests. The second paragraph serves the purpose of your why, by mentioning the mission statements or company accomplishments as discussed in the five must video. Again, this is a sales letter. The second paragraph allows you to talk about the company and what you like about them. They should only be a couple of sentences long. You don't want to be the other extreme of being overly admiring as this can come off as creepy. So just go over. This first paragraph is a quick introduction of yourself, and the second paragraph explains why you are applying by using examples of the company's accomplishments. Overview setting etcetera. The body serves to outline what the company is looking for and then matching your transferrable skills with what the organization has listed. Yes, this means for you to literally select two or three skills found in the application and explain how you meet those 2 to 3 skills. This is why I went over the focus skills in video. Three. This is where you will add your selling points and stories that relate to the request of qualifications that you mentioned. Be specific. Provide examples that could use elaboration from your resume or once that make for a noteworthy story you overcame as discussed in video. For this piece can be short and only a paragraph or it could be longer than one paragraph I say to would be enough. Keep in mind that this is the meats of the letter. These are the reasons why you are the right candidate because you are filling a need that they want physically writing this need and you providing this solution with your relevant skills enhances your persuasive writing capability and can be powerful building from the moment Tum established from an introduction that includes your wife and a body peace that explains your reasoning for being the best candidate. The conclusion is the climax of these two. The conclusion is what I like to say is the call to action section here. You want to obviously mention you being the right candidate and then express your interest in scheduling the next steps or an interview. You are in control. You have the reader under your influence. Don't be too confident, though, as there are areas to which you can cross the line. This is why being vague about your scheduling or clear about your next step intentions can be helpful. There will be examples in the following case. Studies also list in bold a good point of contact, such as an email or a phone number for someone to get a hold of you, even if it is listed in your header. This is the idea of more exposure of your information that will potentially allow for someone to get a hold of you. The boldness is what captures the visual piece alone. If you win, there should only be a single but very strong paragraph. Finally added, ending formal, such as sincerely or thinks move the cursed with four spaces down and type out your full name. The extra step is to print your finished cover letter once revised, of course, and sign in between the ending formal and your printed name. Scan to your computer and you are now ready to submit your finalized letter To an employer , this can seem like information overload. But once we get into the process with some examples, this shouldn't be a problem. Practices key. And that is what I want for you. In this course. You are now ready to write your first draft. 8. Case Study Part 1: Okay, so now that we have gone over the court concepts, we have went over the five not to do some five months. We went over a storytelling technique. We went over what phrases to use, and we also went over the structure of a cover letter. These next several lessons we will be taking a look at riel life job listings and how to respond to each application. This piece will encompass everything you have learned up to this point where you will be assigned a project to get you comfortable. In writing this document today, we will look at a job listing, identify areas to include in the cover letter, gather our information and write a fictional letter that addresses what the company is looking for. As always. Let me know if you have any questions throughout this process. In this example, I am a job seeker interested in applying for a central scheduling representative immediately from first look under the y Asante section, we have the value addition and as I read a little bit more, it also includes an award weaken list, five stars from CMS. This will be really great information to include for our letter right below in the position summary piece. The job listing gives away everything that we will need to cover for the letter. The to focus skills that I see here are office work and customer service from a broader scope of transferrable skills applicable to this title. It even says under the experience statement, they are wanting someone with two years of scheduling in front desk experience, particularly related to health care. Looking at the rest of the listing, there's one more talking point that I want to highlight, and that is about a santi. Here you learn more about a Santi's operations across his county regions and its five value statements of excellence, respect, honesty, service and teamwork. Again, keep all of this in mind. One we switch over, announced the actual cover letter. What's great about this listing is it gives us all the information that we need here. We didn't have to go searching for awards or company values or additional responsibilities about the role it is all listed here. Don't get too comfortable as this is not always the case for every listing. Here we have the finished product of the overall cover letter noticed that I have the appropriate formalities at the beginning of the letter with the hiring managers name. This is a fictional name, by the way, for the purpose of the study. I also have the address of the location. This job would be held out and the job is listed under the address. I introduced myself as a job seeker interested in the health care field. I directly turned the conversation about me to Asante and their values and the CMS Award they received. I have a balance of who I'm addressing and included an essential freeze. The position strongly appeals to me blink and provided my reasoning for applying. Then I briefly kicked in of how my experience relates to the job that I am applying for. This is a good start and a strong intro. I am including and central phrases company information and providing my wife. The next section should be the meats on the letter and why you meet their qualifications. So in the body, I directly list the title and cite several other critical rules required for the position. This is intentional to remind the reader or, in this case, the employer, what the qualifications they are wanting. Believe me, people forget. We then quickly divert the conversation to your qualifications. And this time we became specific. I mentioned how processing childcare payments relates to third party interaction. I list an award with an essential phrase to further my diligence with this role. Notice that my two themes discussed include both my clerical experience and company awards . These air your selling points of what you can offer. Remember, it doesn't have to be a long list of everything that you have done. List a few important items and tailor it to what in this case Asante wants. You now are talking about what they want. Viruses going attention of what they may or may not need. In the conclusion I say how I mean above the qualifications for the job and then follow up with why I am the candidate for the job. I readdress the reader for my reasoning and applying with the Santi's working culture and teamwork mentality. Then I write my intentions to schedule an interview for a follow up after the letter. This is the climax you have reach you explain how you meet the qualifications or above you reinstate your reasoning and imply an intention. This shows confidence and ends the letter strong. A couple of things to note. I want you to look back at the job description and the cover letter to see my observations that I went over today. So that way it makes more sense for you. What I didn't say was how short and simple the letter can be. This literally only took me out the most 15 minutes of my time to write. The introduction was only several sentences, as was the other sections. We'll go over the story riding peace and the other paper and incorporate MAWR examples for you to follow, but a few points to remember, Please look at the qualifications. This will save you time in writing because you know what to write about and you have an idea of what they're looking for, which is the critical piece and cover letter drafting. Also listing company values again isn't that simple. When addressing a letter as shown in the next lecture, you will have to do some research to get your talking points across. Although this may seem tedious and not worth your time, it does pay off and makes writing. Simple as shown today. Let me know if you have any other questions as we continue in our case studies. Thank you. 9. Case Study Part 2: In today's case study, I have pulled an ad off indeed as done previously, and used an actual job application to make this process as riel is possible. This time, we are looking into New York for a recruitment assistant position at new sources. I have attached the listing to the course, and I also have overview snapshots of what, exactly new sources. We will go over this more in depth throughout today's study. So this is somewhat of a brief application compared to the one from Asante. We don't have the company info, but it highlights everything that new sources looking for in their candidate great information to collect. The one says, Stick out the most to me is a Microsoft programs bullet point administrative task, strong communication abilities and having a bachelor's degree. It also gives us the experience that they're looking for from HR to being in a corporate environment. In my research, I was not able to find a mission statement, but I did come across their company overview of the services that they provide. Basically, they are a business to business service company that helps with I T support and server monitoring. Even without a mission statement were able to find the idea behind the company and how to best target our employer, which is essential for addressing arm letter before I reveal the letter. In fact, I want to give you the perspective of our fictional job seeker. In the last example, I showed how someone with transferrable experience can apply somewhere in the healthcare industry as the scheduling coordinator. In this example, we will take someone with a very similar experience and add to this story to enhance the candidates relevant skills. The formality stage is the same from the previous study. We have the hiring managers name, work, address and the job title. Next, I directly addressed how I was a recent college graduate from State of New York. Given this was one of the top requirements on the job application, given how tech based the company is. I also mentioned my interest in working in this into industry. I add in one of the essential phrases to include an example of how to use a reference to your advantage in this letter. Realistically, you can add this piece anywhere to the cover letter for flow and building off of my Tech interests. It is better placed here next. I explained briefly my experience as related to the job, with the to focus skills or themes for the letter being familiarity and extended office work. This introduction captures the company's overview and a personal connection that relates to the organization's culture. Even in referencing your experience again, this is what they are searching for, which listing is to your advantage for the body of the document. I am now explaining my to focus skills, with one of them being the extended office work. As the description relates to more data entry administrative rules, we are taking your expertise a bit to the next level. Here you have actually interviewed candidates, prepared the interview itself and even have the data entry peace with filing student information into an admin system while scheduling appointments through outlook. Next we have the story. This story highlights how you were in a difficult circumstance that showed two things out of the events. First, being your willingness to learn. You show this by consulting to your director and asking for help. Although being independent is valued, there are times when asking questions is a good thing, and employers love someone who can ask a question. Next concept explored was your communication ability. You were able tohave an encouraging conversation that ultimately led to a positive outcome . In this positive outcome, you were given more responsibilities and even awarded student employee of the year. A conflict that had initially started is now resolved with a positive experience that is entirely based upon your action. As an HR assistant. This shows your familiarity further, which again is our focus skill. For this letter, I close the document with another essential freeze. I'm very excited to learn more about this opportunity and share why I will be a great fit for the position. I then reiterate my talking points of my why being familiarity and office experience. Then I traditionally close this piece again with the Call the action Bold inning my contact info. Overall, what makes this letter unique is your relevant working history, but also the story you added to the document. Don't be afraid to add a hero situation where in the end, you win and succeeded from the event people understand and recognize that this makes us stronger employees. In the end of such a circumstance, if you meet the qualifications for a job application, think of how you can extend this piece to breathe color into your experience. This is where story writing comes to place. We have a character who overcame, and this is a figure most people can get behind. This paper did take a little bit longer to write, but we had stuck within the confines of a section based cover letter, the intro being our company interests and why the body being, how our experience relates to the position and the conclusion being the climax and call to action phase. If you stick to this mentality in every letter, it shouldn't become easier every time you write it on paper, don't be intimidated by this piece. Just answer the appropriate questions for each section before we go to our final case study . I have the application and the screenshots attached to this lecture with the full document in view. If you didn't have the chance to review it, please do and wash this video again. So it all makes sense for you as a writer. Feel free to message me if you have any questions. I'll see you in the next lecture. Thank you 10. Case Study Part 3: So cheers to our final case study. This is another listing that I randomly had selected off, indeed, and for the purpose of making the study more realistic. This time I'm introducing in a pollster listing that provides very little information regarding the qualifications piece other than they are looking for in a pollster. Given that you are a student in this scenario, we're going to tailor your studies to the actual letter. I have attached the documents for this study. Please read along through my analysis, I am always here for your support. The only really good piece of information on this listing is that Lincoln Skyways is looking for someone who has cut and sewed a pollster items. It gives some details about what the environment is like but doesn't specifically mention a mission statement or values to build from. Based off the information I found from their website, they build items for vehicles, boats and airplanes. They are a historically owned company, and in the about US page, they do mention that they're known for both good communication and attention to detail. This is almost all that were left with. Don't worry, remember all we need to do is answer each individual question for the sections of a cover letter. The formality has slightly changed here. Notice that in this case we do not have the name other recruiting manager. Therefore, a gender neutral title will work just fine. Still lists the date of writing, street address and the job title in this piece. Moving on you immediately Introduce yourself by your education as a title and your interest in the field. Briefly, you go over how you came across the website and explain your reasoning for applying. In this case further, your attention to detail skills is what your why is then you walk the reader through a sentence that identifies their services and how you have done the same exact thing and your studies in this example. Your focus. Gill is really your expertise, since that is all what is listed in the description. No need for to focus skills in this study. Next, we have the body of the document where again you remind the reader of what they're looking for. Tailor your experience toe how this relates to what they're looking for. A census of an actual quantifiable project can be extremely helpful which is why I listed this piece with six of pollster products. Also, the about US page mentions the team environment that it enables, which again serving to the needs spaces. I provided such an example with the little information we had for the call to Action section. I included two essential phrases, including I can help your company and grow, and if I am offered this position, I will be ready to work. Blink very similar to the others and listing your contact information. But you end with a note of your passion in this field as discussed in the prior lessons. Having someone who is motivated within their line of work determines longevity and is a great persuasive tool to add when there is little information about the description. Overall, there's one last item to cover notice that I mentioned a mentor relationship in this letter with the workforce outlining teamwork and a healthy management experience, this background serves to their culture and environments again. Without having much information, we were able to identify what the company is like and provide an example of how you have lived that experience as well. We still follow the three course sections of introducing yourself and explaining your why listing your talking points and ending with a call to action phrase. This structure never changes with any letter from the one with Asante to the one with Lincoln Skyways. I hope you have the chance to review the lecture documents. If not, please do. Now. There's one more item we need to discuss before submitting your next letter, we will go over a reviewing process that will allow you to go through a step by step list of what you need to look for. I hope these studies were informational that there was something that wasn't clear. Feel free to message me. After my reviewing process, you will have the chance to write a sample cover letter for practice. The more you practice, the easier it will be for you to write this document on your own. Thank you 11. 5 Step Review Process: congratulations. You have made it through this course and hopefully by now have the tools necessary and writing this critical piece to your job application. Out of the way. It has been my mission from Lesson one in making this process simple and easy for you. Up to this point, we have covered a lot of content. Now I want to go over a five step reviewing process that you can take with you outside of this program. This will be of a great reminder to you and will hopefully make you think about your document before submission. Step one. Make sure that your letter directly addresses the mission statement, values and job description of your application. It's important you explain in the letter what exactly it is you can do for this company based on your previous experience or relevant skills. This is the point of a cover letter, right? You filling a need for the organization to go over the concepts? Please refer back to lesson one, but an exercise to leave you thinking be on. The letter piece is one explored by author and career coach Darryl Gurney. In a recent book, he suggests job candidates to write what he calls a T letter. This is a letter with a two sentence intro followed by two columns, one on the left hand side titled Your Requirements and one on the right hand side. My Qualifications. You are now just matching your skills with the application requirements. This is great to include when getting your draft together for your letter so you can clear your mind of the 2 to 3 focus skills or themes to write upon. Step two. Identify your areas of interest or praise for the company. Ideally, recruiters and hiring managers want to see that you know what you're getting yourself into . Justice. An overview. It's important in the early sections of your letter that you refer to the job, its title and the company in some form. And don't be afraid to do minimal flattering. Impress your future boss with an acknowledgement of a major company success, Especially if that success relates to the team you'd be joining. Management expert Alison Green gives an example of how you can sneak this info into your narrative. Here's an excerpt from her sample cover letter, an application for a magazine staff writing job. I'm impressed by the way, you make environmental issues accessible to non environmentalists, particularly in the pages of Sierra magazine, which has sucked me and more times than I can count. And I would love the opportunity to be a part of your work. In other words, don't be afraid to list your passion. This truly can be benefiting and enhance your wife. Step three. Answer the questions appropriately. It's each section of the letter. Have you answered each section correctly? If you need more of an in depth review of these different phases, you can reference back to lecture six to go over this piece to give a general overview. Don't forget to include your formalities for the letter. This includes the date of writing, hiring managers, name, street address and job title. From here, you're three sections include the Intro Body and Conclusion. In the intro, you will introduce yourself and company info as well as your wife in the body. You will explain what the company is looking for and right on how your experience relates to these responsibilities. Then, finally, the conclusion is your call to action piece, where you will want to state your intent of scheduling an interview. Basically, if you have all of these items in order, you will have a strong letter. Step four, review your document and how someone else review your document. This isn't just for proof. Reading purposes. You also want to know if the information or content you have written sounds good to another individual. Yes, this could be a pier or even a professional. The idea is for the other person to see if you have made your point. If you succeed in pass peer review, you are one step closer to submission. If you do not pass, go through these past three steps again and see if you are addressing each step appropriately. Then try again and try again until everything makes sense and your talking points are identified. Step five signed the document That was easy, but many people will use the curse of fonts and fill in this piece without physically in tangibly signing your own document. I cannot stress this enough, but this is a must. This shows you took the extra step in getting this piece accomplished and goes in line with the formalities of a traditional letter. Every traditional letter requires sign Ege right. Sign skin and send away. Thank you for watching this lecture. In the next project. I have assigned a sample assignment for you to write an actual cover letter. I provided a scenario with a job description that I have made for the purpose of everything that we have learned. Even if you don't have the experience for my sample description, this is all hypothetical. And for practice, bring me your best letter. Your best persuasive paper. You have learned a lot in this program and I feel confident for you to write this piece. Not just for me, but for yourself. I will see you in the assignment section. 12. Conclusion: I am impressed with how far you have come throughout this program. You have successfully made it through the course and should now have a finish and perfected cover letter or the concepts of this document to be self applied for your job applications . This was the objective, right? I want you this student to really benefit from what you have learned. If you really enjoy this course and would like to share your experience with others, please write my program out, fortify stars so that I can share your testimonials to job seekers like yourself. If you still have unanswered questions or if there was anything I missed, please feel free to contact me. I have provided my personal email address for this purpose. Either way, if you are still unsure about your cover letter, I am also open to reviewing your constant. I know how having the additional support can be extremely helpful. Let me know if this is something you're interested in. Before I go, I would like to give a big things to all of you for your support. I cannot have done this without you. All the best. Thank you.