Cover Letter Mastery to Get the Job You Want

Duncan Koerber, University Professor

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17 Videos (1h 35m)
    • Welcome from the Instructor

    • Course Overview

    • An Introduction to Cover Letter Mastery

    • Before you Write, Prepare

    • Deconstructing the Job Advertisement

    • Review the Organization's Website

    • Cover Letter Writing Style and Editing

    • Cover Letter Formatting

    • The Importance of The Body

    • The Smart Header

    • Make a Great Impression in the Opening Paragraph

    • The Problem of Vague Statements

    • Go Beyond just Holding Positions

    • Place Skills in Context

    • Be Specific: How to Avoid Vagueness, Holding Positions, and Having Skills

    • Sign off with an Effective Footer

    • Final Thoughts


About This Class

Course updated with a new lecture (July 18, 2016)

Added Bonus: After you complete the course and write your draft letter, I will read it over and suggest any required changes. 

Take this university-level course, taught by an experienced business communication professor, that outlines the secrets behind every step in writing effective cover letters to accompany your resume. 

Badly written job cover letters eliminate 90% of job applicants. Most applicants are not competing against other applicants for scarce jobs — they are competing against themselves!

Give yourself the best chance to get the job you want by making a great first impression with an effective cover letter.

Write a cover letter in just over one hour as you follow detailed lessons that outline the main problems found in real cover letters produced by actual job applicants.

65 of 67 students recommendSee All

Very helpful - I gained a lot of confidence!
Excellent course.
Great class that brings up a lot of helpful points. I have always had trouble opening a cover letter but now I feel much more confident with how it ties into my body paragraph.





Duncan Koerber

University Professor

Dr. Duncan Koerber has taught writing and communications courses for the past 10 years at six Canadian universities to thousands of students.

Currently a full-time assistant professor at Ryerson University in Toronto, Canada, Duncan Koerber worked for nearly 10 years in reporting and editing roles for the London Free Press, the Mississauga News, and the University of Toronto Medium. He has freelanced for magazines and newspapers, including the Toronto Star.

Oxford University Press recently published his writing textbook, Clear, Precise, Direct: Strategies for Writing (2015). Available on Amazon, the book considers the seven most common errors (interfering factors) in writing and how to improve them (enhancing factors). His second book, Crisis Communication in Canada, is in the revision process for University of Toronto Press.

Duncan Koerber has been a successful freelance editor, reaching the top 0.01% of editors on Elance. Now, his freelance editing and proofreading agency on Upwork is in the "top rated" category.

Duncan Koerber has a bachelor of arts degree in English, Professional Writing, and Political Science from the University of Toronto (2001), a master of arts degree in Journalism from the University of Western Ontario (2003), and a Ph.D. in Communication and Culture from York University and Ryerson University (2009).

His academic writing, which focuses on media and journalism history, writing pedagogy, and public relations crisis communication, has been published in the Canadian Journal of Communication, the Journal of Canadian Studies, Journalism History, Media History, Composition Studies, Canadian Journal of Media Studies, and Sport History Review.