Corporate Innovation Management: An Introduction

Joshua Ness, An innovation strategist in NYC

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7 Videos (27m)
    • Introduction to Innovation

    • Various Types of Innovation

    • Innovation Processes

    • Internal Innovation: Getting Started

    • External Innovation: Getting Started

    • Measuring Your Innovation Initiatives

    • Final Thoughts: Why are we even doing this?


About This Class

How can you get started with Corporate Innovation?

There are many types and processes of innovation to consider. This course will get you started on thinking about the right ways to approach your innovation initiative -- from identifying rock star employees to launch your first intrapreneurship project to getting started working with startups,

In this course, you will learn:

  • the different forms of innovation and why they are each important (e.g. what are the expected outcomes of each type, and when each type is necessary)
  • how to determine which type of innovation an organization needs
  • the difference between internal innovation and external (open) innovation
  • which innovation process is appropriate for each innovation type
  • how to get started with each innovation process
  • how to set appropriate objectives and key results
  • which KPIs to follow for each innovation process






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Joshua Ness

An innovation strategist in NYC

Joshua Ness is co-founder at StrategyHack and co-director for the NYC chapter of Startup Grind, a global community of entrepreneurs. He teaches enterprise teams how to collaborate with startups and create new markets for growth. He also works to educate, inspire, and connect people as a mentor and educator on topics like networking, intrapreneurship, corporate innovation, and growth. Josh's background is startup marketing with a focus on the fundamentals of problem / solution fit and proper audience targeting. He and StrategyHack have helped more than 150 startups refine (and sometimes rewrite) marketing strategy roadmaps. Many have continued into programs like Y Combinator and have raised funding rounds beyond Series D.