Copywriting skills: Create Your Website Copy

IMarketer School

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11 Videos (38m)
    • Welcome on board!

    • Getting Started with Your Website Copy

    • Elements of a Website

    • Let's Check Your Home Page - Part 1

    • Let's Check Your Home Page - Part 2

    • About Us page

    • Contact Us page

    • Press / Media Page

    • Testimonials Page

    • Optimize Your Website Copy - Part 1

    • Optimize Your Website Copy - Part 2


About This Class

Your website may be the first impression people have of you or your business; if your site’s copy isn’t great it might be their last impression. 

The big mistake that some organizations make is spending too much time or money on website design and not enough on a good copy. If the reader doesn’t find the information he’s looking for, he will move on to another competitor’s website. If that happens it will be harder to grab his attention again and he may forget your website ever existed.

So, in today's class, we will look at

  • How to write persuasive Homepage copy
  • About us page
  • Testimonials page
  • Press or Media page
  • Page Optimization

A good copy goes beyond ad-speak. People often visit websites when trying to make a purchasing decision. The copy must tell them how to buy and how easy it is.

So if you're ready to start creating great website copy join this course today!