Copywriting for Startups

Allison Esposito

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9 Videos (15m)
    • Trailer

    • About Your Class Project

    • Beating Writer's Block

    • Become Your Own Editor

    • How To Write a Landing Page (Class Project!)

    • How To Write A "How It Works" Section

    • How To Write Effective CTAS

    • Putting It All Together

    • Fin


About This Class

Whether you’re an entrepreneur starting your own company, a marketer writing for startups, or you just want to sharpen your writing and branding skills, this class is for you. 

You’ll learn how to write compelling copy for your company, project, or future business.  We’ll cover everything from beating writer’s block and editing your own work, to crafting copy that resonates with readers and converts them into customers.

As a class project, you’ll use my template to create landing page copy that gets people understanding your product like never before.

No prior writing experience required!

134 of 136 students recommendSee All

Useful information for someone just starting. Short and to the point.
Short, quick, sharp guide to creating landing page copy.
Kwesi Patrick

Digital designer

An excellent class! I learned a lot about the basics of copywriting. I definitely recommend it! The explanations were straight to point and encouraging.





Allison Esposito is a writer and marketer in NYC who creates stunning copy and branding for startups. She has lent her voice to companies like Google, Foursquare, Oyster, Skillshare, and more. 

Allison loves working with small companies to help them define and establish their brand. She also writes and edits in-app copy, landing pages, web copy, pitch decks, app store copy, social/email campaigns, taglines, and more.