Copywriting for Beginners Part 1 of 3: Seven Vital Questions

Alan Sharpe, Copywriting instructor

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17 Lessons (1h 14m)
    • 1. Copywriting for Beginners Part 1 Promo

      4:09
    • 2. Copywriting Defined: Part 1

      2:56
    • 3. Copywriting Defined: Part 2

      3:03
    • 4. Types of Copywriting

      5:42
    • 5. Specialized Copywriting

      3:04
    • 6. Your Two Audiences for Copywriting

      2:47
    • 7. What kinds of promotional writing are not copywriting?

      3:45
    • 8. To write great copy, you must answer seven questions

      5:30
    • 9. Q 1. What are you selling?

      6:22
    • 10. Q 2. Where are you selling?

      4:34
    • 11. Q 3. Who are you selling to?

      5:51
    • 12. Q 4. Why should they buy?

      4:36
    • 13. Q 5. Who is your competition?

      6:12
    • 14. Q 6. What is the most important thing to say?

      4:17
    • 15. Q 7. What do you want your prospect to do?

      3:30
    • 16. How to research a product or service so that you write great copy

      5:47
    • 17. Study your prospect more than your product

      1:55
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36 of 37 students recommend this class