Copywriting Masterclass - Writing that Sells

Doru Catana, from knowing to doing

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31 Lessons (1h 40m)
    • 1. Why Copywriting

      3:07
    • 2. Your Mental Image When Writing Copy

      3:28
    • 3. AIDA (the steps of any sale)

      3:57
    • 4. How To Get Creative

      2:37
    • 5. What Are You Really Selling?

      1:46
    • 6. John Caples 14 Most Powerful Sales Appeals

      3:50
    • 7. How To Make Your Product a Rockstar

      4:09
    • 8. Who's Your Prospect?

      3:21
    • 9. Maslow's Hierarchy of Human Needs

      2:12
    • 10. The Mission Of Your Headline

      3:20
    • 11. Always Looking Out For #1

      1:44
    • 12. Curing Will Always Be Bigger Than Prevention

      3:53
    • 13. Victor Schwab's 10 Most Favorite Headlines

      4:23
    • 14. 4 Headline Idea Starters

      3:20
    • 15. David Ogilvy's Acid Test for Headlines

      2:44
    • 16. Even Closer To Perfection

      4:35
    • 17. The 16 Point Headline Checklist

      4:53
    • 18. 17 Headline Idea Starters

      6:04
    • 19. Visualize Your Prospect

      1:03
    • 20. The 8 Preliminary Sales

      4:37
    • 21. Core Structure Of Every Winning Copy

      4:41
    • 22. 17 Steps To a Sale

      6:26
    • 23. 8 Crucial Qualities All Great Copy Shares

      2:22
    • 24. 9 Ways To Boost Selling Power

      4:04
    • 25. 18 Way To KISS

      3:43
    • 26. 24 Most Powerful Words

      1:01
    • 27. 5 Ways To Say More With Less

      1:50
    • 28. How To Spot Weak Copy

      1:04
    • 29. Principles of Graphic Design

      1:58
    • 30. Even More Ideas and Suggestions

      2:21
    • 31. Last thoughts

      1:01
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103 of 106 students recommend this class