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Copywriting Masterclass - Writing that Sells

Doru Catana, from knowing to doing

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31 Videos (1h 40m)
    • Why Copywriting

      3:07
    • Your Mental Image When Writing Copy

      3:28
    • AIDA (the steps of any sale)

      3:57
    • How To Get Creative

      2:37
    • What Are You Really Selling?

      1:46
    • John Caples 14 Most Powerful Sales Appeals

      3:50
    • How To Make Your Product a Rockstar

      4:09
    • Who's Your Prospect?

      3:21
    • Maslow's Hierarchy of Human Needs

      2:12
    • The Mission Of Your Headline

      3:20
    • Always Looking Out For #1

      1:44
    • Curing Will Always Be Bigger Than Prevention

      3:53
    • Victor Schwab's 10 Most Favorite Headlines

      4:23
    • 4 Headline Idea Starters

      3:20
    • David Ogilvy's Acid Test for Headlines

      2:44
    • Even Closer To Perfection

      4:35
    • The 16 Point Headline Checklist

      4:53
    • 17 Headline Idea Starters

      6:04
    • Visualize Your Prospect

      1:03
    • The 8 Preliminary Sales

      4:37
    • Core Structure Of Every Winning Copy

      4:41
    • 17 Steps To a Sale

      6:26
    • 8 Crucial Qualities All Great Copy Shares

      2:22
    • 9 Ways To Boost Selling Power

      4:04
    • 18 Way To KISS

      3:43
    • 24 Most Powerful Words

      1:01
    • 5 Ways To Say More With Less

      1:50
    • How To Spot Weak Copy

      1:04
    • Principles of Graphic Design

      1:58
    • Even More Ideas and Suggestions

      2:21
    • Last thoughts

      1:01