Copywriting: How To Convert Cold Features Into Benefits That Sell

Vladimir Raykov, Marketing and Sales Manager

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
7 Videos (38m)
    • Introduction

      7:09
    • The Difference Between Features And Benefits

      7:05
    • Convert Cold Features Into Benefits That Sell

      6:41
    • What Is The Benefit Of The Benefit?

      3:40
    • The Ladder Of Abstraction And Your Benefits

      5:41
    • The Place Where You Should Write Your Benefits For Optimal Results

      4:32
    • Your Project Assignment

      2:50