Staff Pick

Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy

Jesse Forrest, Copywriting Veteran

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17 Videos (1h 2m)
    • Introduction

    • What Is Web Copywriting?

    • Content Writing VS Copywriting

    • How To Understand Your Audience

    • How To Speak Their Language

    • 5 Tips For Writing For The Web

    • Ultimate Clarity: The 5 Second Test

    • How To Write Headlines That Get Attention

    • How To Write Meaningful Sub Headlines

    • Your Call To Action Micro Button Copy

    • Turn Boring Features Into Irresistible Benefits

    • 11 Ways To Answer 'Why Choose You?'

    • 3 Ways To Get Visitors To Trust You

    • How To Write A Great Testimonial

    • Build Trust With Visual Elements

    • The Power Of Demonstration

    • 3 Tips For Overcoming Writers Block

86 students are watching this class

About This Class

Copywriting for beginners. Lessons from a veteran web copywriter.

There is so much noise online. Literally millions of websites, social media posts, emails and advertising messages all competing for attention. 

If you want to cut through the noise, stand out from the competition and generate leads and sales, then you need to effectively communicate your message online.

Discover how to write web copy that sells your products and services (even if you’re a total beginner) with lessons from a professional copywriter with 14 years’ experience writing copy for 153 different industries.

This class is for beginners, experienced writers and anyone who wants to learn the fundamentals of writing for the web.

If you’ve ever struggled to come up with the right words to describe your business in an exciting and engaging way. Or if you’ve ever stared at a blank screen with no clue what to write next, then this class is for you!

In this 60-minute class, delivered in 16 short video lessons, you’ll learn how to write for the web and turn cold website visitors into warm leads, sales and customers.

  • Copywriting 101. Master the fundamentals of writing for the web – so you can write effective landing pages, emails, web pages, and more.
  • How To Write Headlines. Create your own attention-getting headlines by following 3 proven headline writing templates.

  • Read Your Audiences Minds. Uncover your target audience’s deepest desires and fears with our 8-point research questionnaire.
  • Speak Their Language. Uncover the exact words your target market uses with an amazing and free research tool anyone can use.
  • Fill-in-the-blanks Templates. Quickly and easily write headlines, sub-headlines, call to action button copy with proven templates.

  • Stand Out with Competitive Advantages. Learn how to stand out in a noisy marketplace with your own competitive advantages. 
  • Content Writing VS Copywriting. The key differences and why it matters.
  • Turn Boring Features into Irresistible Benefits. How to create sizzling benefits by asking yourself 2 simple questions.

  • 3 Ways to Overcome Writers Block. Follow easy exercises to help you break free of writers block and get back to writing.


44 of 45 students recommendSee All

It's a good overview of the Copywriting process. It is light enough for beginners and interesting enough for people with a little more experience.
Excellent material, clear presentation! I can put this information to practical, positive use today on my website - this class has been a very valuable use of my time.
Thank you for creating a helpful and easy to follow class! The visual examples really made things clear for me...great job!
Maria Laurin

learn | teach | grow





Jesse Forrest

Copywriting Veteran

Jesse Forrest is the founder and chief copywriter at
He is regarded as one of Australia’s leading copywriters with 14 years experience in writing for hundreds of satisfied clients from over 153 different industries.

Jesse is also a copywriting trainer and has shared his knowledge with thousands of business owners at conferences around the world and to companies such as Chanel, Sony, Disney and JP Morgan.

You can connect with me through my w...

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