Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy | Jesse Forrest | Skillshare

Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy

Staff Pick

Jesse Forrest, Copywriting Veteran

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17 Lessons (1h 2m)
    • 1. Introduction

      1:43
    • 2. What Is Web Copywriting?

      0:57
    • 3. Content Writing VS Copywriting

      1:43
    • 4. How To Understand Your Audience

      2:41
    • 5. How To Speak Their Language

      4:27
    • 6. 5 Tips For Writing For The Web

      8:26
    • 7. Ultimate Clarity: The 5 Second Test

      4:35
    • 8. How To Write Headlines That Get Attention

      5:34
    • 9. How To Write Meaningful Sub Headlines

      3:43
    • 10. Your Call To Action Micro Button Copy

      4:00
    • 11. Turn Boring Features Into Irresistible Benefits

      7:15
    • 12. 11 Ways To Answer 'Why Choose You?'

      5:14
    • 13. 3 Ways To Get Visitors To Trust You

      0:36
    • 14. How To Write A Great Testimonial

      4:09
    • 15. Build Trust With Visual Elements

      1:09
    • 16. The Power Of Demonstration

      2:36
    • 17. 3 Tips For Overcoming Writers Block

      3:40
156 students are watching this class

Project Description

Write an attention-getting headline using the fill-in-the-blanks writing templates provided in the class project worksheet. Post your headline in the class dashboard to receive feedback and encouragement!

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