Warning: Skillshare uses Javascript for some of its core functionality. It is highly recommended that you turn on Javascript in your preferences and reload the page.

Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy Staff Pick

Jesse Forrest, Copywriting Veteran

17 Lessons (1h 2m)

- 1. Introduction
  
  1:43
- 2. What Is Web Copywriting?
  
  0:57
- 3. Content Writing VS Copywriting
  
  1:43
- 4. How To Understand Your Audience
  
  2:41
- 5. How To Speak Their Language
  
  4:27
- 6. 5 Tips For Writing For The Web
  
  8:26
- 7. Ultimate Clarity: The 5 Second Test
  
  4:35
- 8. How To Write Headlines That Get Attention
  
  5:34
- 9. How To Write Meaningful Sub Headlines
  
  3:43
- 10. Your Call To Action Micro Button Copy
  
  4:00
- 11. Turn Boring Features Into Irresistible Benefits
  
  7:15
- 12. 11 Ways To Answer 'Why Choose You?'
  
  5:14
- 13. 3 Ways To Get Visitors To Trust You
  
  0:36
- 14. How To Write A Great Testimonial
  
  4:09
- 15. Build Trust With Visual Elements
  
  1:09
- 16. The Power Of Demonstration
  
  2:36
- 17. 3 Tips For Overcoming Writers Block
  
  3:40

218 students are watching this class