Copywriting: Discover 5 Amazing Strategies

Matt Bernstein, Helps hardworking people start a side business

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9 Lessons (1h 2m)
    • 1. Introduction to Copywriting

      2:52
    • 2. Headlines

      6:09
    • 3. Copywriting

      10:37
    • 4. Offer

      5:33
    • 5. Closing

      6:07
    • 6. Basic Writing Skills

      9:52
    • 7. Sell the Sizzle

      5:13
    • 8. Writing Salescopy

      6:38
    • 9. Copywriting Conclusion

      8:33

About This Class

Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments.


There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words. These skills take time, and practice, to develop to an effective level.