Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action skillshare originals badge

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

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13 Lessons (1h 22m)
    • 1. Introduction

      2:33
    • 2. What is Copywriting?

      7:15
    • 3. Audience: What to Ask and Why

      6:12
    • 4. Classic Structures: Frameworks

      10:58
    • 5. Classic Structures: Principles (Part I)

      5:02
    • 6. Classic Structures: Principles (Part II)

      6:12
    • 7. Headlines: Analyzing What Works

      9:18
    • 8. Headlines: Purpose, Types, and Upworthy

      8:18
    • 9. Headlines: Frameworks

      7:00
    • 10. Headlines: Applications

      5:01
    • 11. Copy: Features and Benefits

      5:28
    • 12. Short vs. Long Copy

      3:28
    • 13. Improving Your Skills

      4:46
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296 of 300 students recommend this class