Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action

Jack Zerby, Designer & Entreprenuer

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13 Videos (1h 22m)
    • Introduction

      2:33
    • What is Copywriting?

      7:15
    • Audience: What to Ask and Why

      6:12
    • Classic Structures: Frameworks

      10:58
    • Classic Structures: Principles (Part I)

      5:02
    • Classic Structures: Principles (Part II)

      6:12
    • Headlines: Analyzing What Works

      9:18
    • Headlines: Purpose, Types, and Upworthy

      8:18
    • Headlines: Frameworks

      7:00
    • Headlines: Applications

      5:01
    • Copy: Features and Benefits

      5:28
    • Short vs. Long Copy

      3:28
    • Improving Your Skills

      4:46