Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action - Skillshare

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Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

13 Lessons (1h 22m)

- 1. Introduction
  
  2:33
- 2. What is Copywriting?
  
  7:15
- 3. Audience: What to Ask and Why
  
  6:12
- 4. Classic Structures: Frameworks
  
  10:58
- 5. Classic Structures: Principles (Part I)
  
  5:02
- 6. Classic Structures: Principles (Part II)
  
  6:12
- 7. Headlines: Analyzing What Works
  
  9:18
- 8. Headlines: Purpose, Types, and Upworthy
  
  8:18
- 9. Headlines: Frameworks
  
  7:00
- 10. Headlines: Applications
  
  5:01
- 11. Copy: Features and Benefits
  
  5:28
- 12. Short vs. Long Copy
  
  3:28
- 13. Improving Your Skills
  
  4:46

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