Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action
Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog
13 Videos (1h 22m)
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Introduction
2:33 -
What is Copywriting?
7:15 -
Audience: What to Ask and Why
6:12 -
Classic Structures: Frameworks
10:58 -
Classic Structures: Principles (Part I)
5:02 -
Classic Structures: Principles (Part II)
6:12 -
Headlines: Analyzing What Works
9:18 -
Headlines: Purpose, Types, and Upworthy
8:18 -
Headlines: Frameworks
7:00 -
Headlines: Applications
5:01 -
Copy: Features and Benefits
5:28 -
Short vs. Long Copy
3:28 -
Improving Your Skills
4:46
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