Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action - Skillshare

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Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

13 Videos (1h 22m)

- Introduction
  
  2:33
- What is Copywriting?
  
  7:15
- Audience: What to Ask and Why
  
  6:12
- Classic Structures: Frameworks
  
  10:58
- Classic Structures: Principles (Part I)
  
  5:02
- Classic Structures: Principles (Part II)
  
  6:12
- Headlines: Analyzing What Works
  
  9:18
- Headlines: Purpose, Types, and Upworthy
  
  8:18
- Headlines: Frameworks
  
  7:00
- Headlines: Applications
  
  5:01
- Copy: Features and Benefits
  
  5:28
- Short vs. Long Copy
  
  3:28
- Improving Your Skills
  
  4:46

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