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Copy That Connects and Converts With PASSION Points

Lisa Manyon, Business Marketing Architect

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13 Videos (50m)
    • 1 Introduction

      5:09
    • Class 1 The Importance of Copy

      4:51
    • Class 2 Ideal Clients and Avatars

      6:31
    • Class 3 The WIIFM Factor

      3:06
    • Class 4 Value Proposition

      4:37
    • Class 5 Objections

      4:04
    • Class 7 Formatting

      4:58
    • Class 8 Double Readership Paths

      2:44
    • Class 9 Urgency

      4:14
    • Class 10 The Close

      3:11
    • Class 11 The Final Product Bringing it all together

      2:21
    • Resources for YOU

      0:42
    • Class 6 Headlines

      3:27