Converting Clicks to Cash: Fashion Ecommerce for Beginners

Syama Meagher, Retail Strategist & FIDM Professor

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8 Videos (29m)
    • What WE can learn from Barneys & Opening Ceremony

      Skillshare Module 1.pdf
    • What WE can learn from Luisa Via Roma & Nasty Gal

      Skillshare Module 2.pdf
    • What WE can learn from Shopify & Squarespace sites

      Skillshare Module 3.pdf
    • What WE can learn from Goodsie sites

      Skillshare Module 4.pdf
    • Understanding Data and Where to Get it

    • Keywords- How to Pick Them?

    • Optimizing Content Creation

    • Backlinking: What is it, and how to do it!


About This Class

So you have created a beautiful site, perhaps invested money into branding and spent time choosing between Shopify, Squarespace and Goodsie. Did you know that investing the time and money to build a site is only half the battle?

How you drive people to your site and ultimately get them to purchase is the other half. In this workshop we cover ecommerce fundamentals in merchandising strategies, content, customer service and resources you can use to increase your site traffic on a budget.

This class is for any business owner who is looking to improve ecommerce performance. 

+ Bonus Content: Easy Online Marketing Strategies!

23 of 25 students recommendSee All

Useful info and goes right into tips
Very helpful, thank you for this class!
Really helpful to get a brief but thorough review of the basics in addition to having the instructor's guidance moving through different actual websites highlighting what works and what doesn't.





Syama Meagher

Retail Strategist & FIDM Professor

With 10 years in the New York fashion industry, and now based in Los Angeles, I work bi-coastally  in business development. I also work with a variety of different clients globally, helping them understand how to scale their retail operations both locally as well as in other regions of the world.

My purpose in consulting is to develop wholesale and retail talent, by providing innovative and strategic growth formulas. I help my clients both scale their businesses as well as sustain their ideas long-term. Working in various capacities with independent designer, small businesses, and large retailers, I have directly facilitated the growth of many fashion and cosmetic brands and also worked with a set of social enterprises.

My agenda is to impart you with the knowledge I have to get your business headed in the right direction.  One might think of it as an intensive crash course in fashion and business planning. While you may have an excellent concept, I help you turn this into a reality in terms of vision, strategy, finance, and operations. 

I have had the privilege of working with the following companies and organizations:

Fashion Retail

  • Gucci America, Barneys New York, Ann Taylor, Macy’s, AHAlife

Fashion Wholesale

  • James Jeans, Tadashi, Links of London, Boden, Charles Tyrwitt, Vie Luxe


  • Chanel, Versace, Yves Saint Laurent, Armani, Calvin Klein, Lancome, Estee Lauder, Sue Devitt, Lola Cosmetics, Urban Decay

Member of

  •  Ladies Who Launch, The Glass Hammer, Alliance Francaise