Context is Key: Social Media Strategy in a Noisy Online World

Gary Vaynerchuk, Wine Guru and CEO, Vaynermedia

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24 Videos (1h 31m)
    • Trailer

    • Introduction

    • Context vs. Content

    • Facebook (part 1)

    • Facebook (part 2)

    • Jabs vs. Hooks

    • Facebook Case Study: Kit Kat

    • Facebook Case Study: Reggie Bush

    • Lesson 2 Prompt

    • Instagram

    • Instagram Case Studies

    • Lesson Three Prompt

    • Pinterest

    • Pinterest Case Study: Arby's

    • Pinterest Case Study: Lauren Conrad

    • Lesson Four Prompt

    • Tumblr

    • Tumblr Case Study: Jimmy Fallon

    • Tumblr Case Study: Smirnoff

    • Lesson Five Prompt

    • Twitter

    • Twitter Case Studies

    • Lesson Six Prompt

    • Summary


About This Class

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter and Tumblr.
  • Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns. 

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Try Create a social media strategy for your favorite brand or just follow along. 


Please note: free copies of Jab, Jab, Right Hook are no longer being distributed in association with this class. The book was a limited time offer for students who enrolled prior to 11/30/2013.

826 of 858 students recommendSee All

I love this man! He gets to the point without the fluff. You get a great overview of the best forms of content to post or share on different social media platforms. I would highly recommend this class if you want to be great at social media.
The must-watch fundamentals of Social Media Marketing. Definitely recommend!
Amazing course! A course to understand how important it is to be unique in a noisy digital world.





Gary Vaynerchuk

Wine Guru and CEO, Vaynermedia


I have been an entrepreneur for as long as anyone close to me can remember. In high school I joined the family business, a liquor store called Shoppers Discount Liquors that my dad started. It wasn’t long before I became obsessed with collecting wine. In 1997, I began to recognize the importance of e-commerce; shortly thereafter, was born.

I used the site to grow the store from a $3 million business to a $45 million business, and it was just the beginning. Armed with a Flipcam and a NY Jets bucket, I started Wine Library TV in 2006 to share my knowledge and passion for wine with a community that desperately needed a fresh voice.

In the spring of 2009, my brother AJ and I launched VaynerMedia, a new breed of agency that would help Fortune 500 companies like GE, PepsiCoGreen Mountain Coffee, and the NY Jets find their social voices and build their digital brands through micro content and other storytelling actions. When I’m not spending time with my family, who mean everything in the world to me, I speak and share my experiences in business with people around the world, angel investing in start-ups like Tumblr , Path, Grand St and Uber, and randomly pop up on TV.