Context is Key: Social Media Strategy in a Noisy Online World

Gary Vaynerchuk, Wine Guru and CEO, Vaynermedia

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24 Videos (1h 31m)
    • Trailer

      1:03
    • Introduction

      9:14
    • Context vs. Content

      2:44
    • Facebook (part 1)

      1:46
    • Facebook (part 2)

      5:15
    • Jabs vs. Hooks

      2:13
    • Facebook Case Study: Kit Kat

      3:55
    • Facebook Case Study: Reggie Bush

      3:59
    • Lesson 2 Prompt

      2:43
    • Instagram

      8:03
    • Instagram Case Studies

      4:30
    • Lesson Three Prompt

      3:21
    • Pinterest

      4:51
    • Pinterest Case Study: Arby's

      4:47
    • Pinterest Case Study: Lauren Conrad

      2:29
    • Lesson Four Prompt

      0:57
    • Tumblr

      3:40
    • Tumblr Case Study: Jimmy Fallon

      3:17
    • Tumblr Case Study: Smirnoff

      4:05
    • Lesson Five Prompt

      2:47
    • Twitter

      4:07
    • Twitter Case Studies

      6:12
    • Lesson Six Prompt

      1:34
    • Summary

      3:43
356 students are watching this class

About This Class

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter and Tumblr.
  • Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns. 

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Try Create a social media strategy for your favorite brand or just follow along. 

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Please note: free copies of Jab, Jab, Right Hook are no longer being distributed in association with this class. The book was a limited time offer for students who enrolled prior to 11/30/2013.

1,097 of 1,135 students recommendSee All

Extremely engaging even for a science student. Glad I learnt something new! Thanks alot Gary!
Gary is a guarantee for valuable information and motivation on social media and business. Respect!
Great run through on the nuances of social media!

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Gary Vaynerchuk

Wine Guru and CEO, Vaynermedia

I have been an entrepreneur for as long as anyone close to me can remember. In high school I joined the family business, a liquor store called Shoppers Discount Liquors that my dad started. It wasn't long before I became obsessed with collecting wine. In 1997, I began to recognize the importance of e-commerce; shortly thereafter,WineLibrary.com was born.

I used the site to grow the store from a $3 million business to a $45 million business, and it was just the beginning. Armed ...

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