Content buckets for social media

Samantha Beneke, Online fanatic

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6 Videos (16m)
    • Introductions

      1:33
    • Step 1: Understand your brand

      1:52
    • Step 2: Determine which social media channels will work for your brand

      2:27
    • Step 3: Content buckets that will suit your brand

      7:09
    • Step 4: Measure and learn

      1:24
    • In conclusion

      1:05

About This Class

Outcomes of this class:

  • Understand your company’s brand and strategy.
  • Determine the best social media channels for the company that meets the brand's objectives.
  • Learn about different content buckets for social media.
  • Learn to determine which content buckets would work best for a particular company.

The class is geared towards:

  • Beginner to mid level social media practitioners who have a basic understanding of how to build a social media post across a variety of channels/platforms.

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Samantha Beneke

Online fanatic

Hi there, thanks for stopping by.

I have ten years experience in the digital media industry working for companies including Auckland Transport, Timaru District Council, Saltwater GIRL Magazine, The Edge radio station and The Rock radio station.

I've been actively involved in numerous online campaigns such as Lost In A Box 2 and won NZ Radio Awards for Best Radio Website (The Rock) in 2012 and 2013.

I have a strong desire to constantly learn and improve. I monitor eme...

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