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Content That Converts: How to convert new customers with content marketing

Michael Brenner

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8 Videos (1h 52m)
    • Content That Converts Intro Video

      1:07
    • The Content Marketing Imperative

      34:02
    • Build The Foundation

      20:31
    • Build An Amazing Destination

      16:06
    • Find The Resources

      7:26
    • Define Your Editorial Strategy

      9:29
    • Mapping Content

      6:57
    • Distribution and Measurement

      16:36

About This Class

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In today's digital world, it is becoming increasingly difficult to capture the attention of our customers. Content Marketing has emerged as a discipline to attract people with content they actually want instead of trying to buy our way into their hearts and minds through interruptive ads. Content Marketing allows leading companies to reach, engage, and convert new customers - customers they would have never reached otherwise.

This is where Michael Brenner comes in. As CEO of Marketing Insider Group, author of “The Content Formula”, and former VP Content Marketing for SAP, Michael has been at the forefront of Content Marketing for longer than most people have known the term. Content marketing is a huge buzzword. But what does it really mean for your business? And how do you deliver results that drive leads and sales.

In this course, Michael will provide you with everything you need to know to create content that converts. You’ll get clarity on what content marketing really means, along with the drivers to content marketing success. You'll learn how to:

  • Apply content marketing best practices to your business
  • Develop a business case and mission statement to guide your efforts
  • Create content across the buyer journey
  • Distribute your content to the channels your audience uses the most
  • Measure and Optimize the ROI of your content marketing program