Content Repurposing Made Easy | Rebecca Livermore | Skillshare
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9 Lessons (31m)
    • 1. Introduction

      2:15
    • 2. The Case for Content Repurposing

      6:49
    • 3. Content Inventory

      5:46
    • 4. Plan Ahead

      1:56
    • 5. Start Small or Large

      2:00
    • 6. Repurpose Blog Posts

      4:30
    • 7. Repurpose Podcasts

      3:20
    • 8. Slideshare

      4:23
    • 9. Your Project

      0:29

About This Class

Everyone says, "Content is King"

But what they don't say is how much time it takes to create it and how hard it is to do consistently. 

Here's the deal: if you’re not repurposing the content you already have, you’re wasting time, and making the task harder than it needs to be.

If you:

• Find it difficult to “be everywhere” online
• Have a hard time coming up with ideas for content
• Are confused about how to integrate your blog and all of your social media channels
• Want to know how to outsource some of your content creation without losing your voice
• Need help developing a content plan. . .

then Content Repurposing Made Easy is for YOU!

Content Repurposing Made Easy will teach you:
• Why you should bother repurposing
• How to do a content inventory
• How to create a content repurposing plan
• How to repurpose blog posts
• How to repurpose podcasts
• How to repurpose webinars
• How to repurpose content for SlideShare
• How to outsource content repurposing so that you don’t have to do it all yourself!

If you want to make your content work for you, take this class now!

Transcripts

1. Introduction: If you've been around the blogging world for any length of time at all, you know that everyone says content is king. But what they don't say is how much time it takes to create it and how hard it is to do it consistently. Here's the deal if you're not repurpose ing the content that you already have your wasting time and you're making the task harder than it needs to be. Hi, My name's Rebecca Livermore and I'm a full time author and blogger, and one of my books is content repurpose ing made easy. I have also worked as a content manager for some of the top names in blogging and social media such as Michael Hyatt, Amy Porterfield and Marcus Sheridan. One of the primary task that I've done for clients is to repurpose content. For example, taking a video and writing a blood post based on the video repurposing content allows someone else to create content for you while maintaining your voice. It also saves you a ton of time if you just want to get your content out multiple ways and you need to do it yourself. This class is for you. If you find it difficult to be everywhere online or you have a hard time coming up with ideas for content. You feel confused about how to integrate your blawg and all of your social media channels. You want to be able to outsource some of your content creation without losing your voice, or you need help developing a content plan. In this class, you'll learn why you should bother repurposing content how to do a content inventory, how to create a content repurposing plan, how to repurpose block posed podcast content for slide share and more. So what are you waiting for? Let's go ahead and dive in. 2. The Case for Content Repurposing: are tremendous benefits to repurposing content. Before I go into them, I want to simply make the case for content. It has long been said that content is king. That term was initially coined by Sumner Redstone. Sumner and his family are the majority owners of companies such as CBS, Viacom and Paramount Pictures, so he knows a few things about content. What Sumner meant by content is King is that while content distribution channels change, the need for content remains steady. Considering that Sumner was born in 1923 his prime time was prior to the social media boom that we're all in the middle of. So when he spoke, the words content is king. In the mid nineties, he no doubt didn't know then all of the types of content that we have available now, For instance, he probably had no idea that businesses could market their products and services by pinning images on imaginary court boards, thes changes in content mediums. Onley makes his words that much more profound, since distribution channels have indeed not only changed, but increased. Having such a huge variety of content distribution channels is both a blessing and a curse . It's a blessing because our options air nearly limitless. And it's a curse because our options air nearly limitless. The problem with near limitless options is that having such an abundance of options can be overwhelming content. Repurpose ing is one of the ways to streamline the content creation process, which helps to reduce overwhelm, Considering these benefits of repurposing content be everywhere. Ah, good friend of mine. Pat Flynn has become known for the concept of be everywhere. While he was first known for his smart, passive income Blawg, he branched out from there to social media sites such as Facebook and Twitter, started a podcast and built a successful YouTube channel as a result of being everywhere. Many people find him on one channel, such as his podcast, that would not have found him any other way. In addition to that, on February 25th 2013 he discovered another benefit of being everywhere. His website went down. Now that would be a problem for any of us, but especially considering the amount of traffic and the amount of income that is generated through pat site. This was a huge problem, and it wasn't down for Justin afternoon or a day. It was down until March 3rd, while being everywhere didn't replace the approximately $12,000 in income that was lost from his site. Being down, it did one very important thing. It allowed him to communicate with Hiss fans. For instance, he posted a video on YouTube explaining what was happening. Then he tweeted a link to the video and also posted updates regarding the situation on Facebook. While most of us will hopefully avoid having our site go down for a long period of time, being everywhere can only benefit our business leverage time. I'm not going to lie to you. It takes time to repurpose content. Obviously, if I post a block post and then do nothing else with it, I don't spend any extra time on it. But if I post a block post and then we purpose at five different ways, I may spend an additional five or even 10 or more hours on it. But the fact of the matter is, the block post was the starting point for me. It already organized my thoughts, had the information written down and perhaps included data or other information going to research all of that can be used in the new content I create when repurpose ing compared to starting from scratch with having to come up with a concept doing that research organizing the main points, etcetera. The bottom line is that while it takes time to repurpose content, it takes less time to repurpose it than it does to start completely from scratch. Appeal to people with different learning styles. Some people like to consume content by reading. Others prefer to listen. Still others need visuals. The bottom line is that there are some people who would never read your block post but would listen to your podcast if you have one. Others just aren't able to focus on something an audio format but will eat it up if the same content is in written format. Let's consider just a simple way that this challenge can be dealt with through a podcast. A podcast is obviously audio, and in some cases, video on audio version of content won't work at all for a deaf person. And while it may work for a person who is not hearing impaired, it may not be the optimal way for all quote unquote unimpaired people to learn. Therefore, if the audio from that podcast can be taken and put into written form, such as a transcript and show notes, it becomes accessible to a broader range of people. Target Different audiences related to the learning styles point above different types of content, allows you to target different types of audiences. For instance, you may create a white paper that is very scholarly that a lot of people wouldn't read, but they would not only read but enjoy the information if it was presented in bite sized pieces that are written in a more casual style and posted on blawg repurpose ing. Your content can also help you to present the right content to the right people in a very systematic way. For instance, you may post content that it's more business like unlinked in and content that is more visual on, more likely to appeal to women on Pinterest. You don't have to do it all yourself. I'll be honest at this point. I create almost all of my own content. Part of it is that I enjoy it, and the other part is that my budget doesn't permit me to outsource a bunch of my work. However, a big part of my business is assisting other people with the content they create, and repurpose ing is one of the best ways to do that. Since repurpose content starts with a base some type of content that has already been created, the original content has your voice and expertise. It's much easier for a writer or other professional content creator to take your original content and put it in different forms without losing your voice than it is for someone such as a ghost writer to start from scratch birds. 3. Content Inventory : The first step in developing a solid content repurpose ing plan is to take inventory of the contents you already have. You should do this across all of your channels, whether that be your website, YouTube channel and so on. There are two ways to look at the content you already have. First, you can do a quantitative analysis. This is where you focus on the quantity. How Maney Blood Post. Have you already written how maney YouTube videos or slide share presentations have you created? Do you have any podcast? What about content that has been published on other websites? Now, be careful with this one. You may need to make sure you have the rights to use something that has been published on a site other than your own. What about binders, journals or other content that has been created? But for whatever reason, was never actually published. Do you own a book that you can take excerpts from qualitative analysis. You can also do a qualitative analysis. Look at the quality of the content you have on a qualitative analysis. You will consider what content may be outdated. Or perhaps your perspective on a subject has changed over time. This doesn't mean that this content is worthless, but it means that it would take more work to repurpose because you may need to do research to find more current statistics or information. Or you may only be able to use the basic idea and completely start from scratch. Even if something isn't of the quality that you desire, you can still add it to your spreadsheet if you feel there's any merit in the content that is at all worth salvaging. I personally recommend doing both quantitative and qualitative analysis of your content. Because both have merit. Spreadsheets are generally the best place to enter all this information. If you don't have Microsoft Excel, you can use a free option, such as open office or a Google spreadsheet. Google spreadsheets can be a bit clunky, but I still like to use them because they can be accessed from anywhere. The way I get around the clunkiness of Google spreadsheets is that if the spreadsheet I want to create is more complex, I do the actual spreadsheet creation and excel, where I do all of my tweaking and get it how I want it, and I then upload that spreadsheet to my Google drive so I can work on it from any computer created spreadsheet you will actually use before deciding what to include on your spreadsheet. Keep in mind that a spreadsheet isn't any good if you don't use it, and if you make it too complicated and time consuming to update you like we won't use it. On the other hand, a spreadsheet was too little. Information is little good, and in the long run you'll waste a lot of time by having to go back in and fill out more information later. So, just like with Goldie Locks and the Three Bears strive for the amount of information that is just right. Here are some of the things you'll want to include on your spreadsheet I d. I simply put a number starting with one than two etcetera title. This would be a block post title, and if there is no title, you can just put a short descriptive phrase such as John Smith interview You are L. If your content resides somewhere on the Web, put the link to it here. Location. This is a great place to list the location of the original source or in cases where the content isn't online. In this field, I may put something such as desktop computer and the folder where the content is stored. Media text, video, audio, etcetera. Author. This is only necessary if you're blawg has multiple authors quality. Not all content is top quality. Some isn't worth repurpose ing at all. And some is good content but outdated. For example, let's say I created a video related to Facebook. Since Facebook makes changes frequently, there is good chance that a video on the topic of Facebook that I created a year ago would be at least partially outdated. So I may make a note that the information on cover photos is outdated. But the rest of the content is current notes. I always love to include a notes filled on any spreadsheet, simply because it gives me a place to put information that doesn't neatly fit into any of the other columns. One of the best ways to use the notes feature is to jot down any ideas that come to you for that specific piece of content. While you're doing the inventory well, it's important not to allow yourself to get distracted from completing your inventory by taking a lot of time writing notes. If an idea pops into your head, go ahead and jot it down here. You may also use this column after you've completed your inventory, when you're reviewing it to decide what content you want to repurpose priority. Since some of your best ideas will be mixed in with not so great ideas, have a column where you can put a priority number. I would use a scale of 1 to 5, with one being reserved for the content that you know for sure you want to use and perhaps already have some ideas for and with five being for content that you may not repurpose it all. I would put items that need heavy updating in the five category, since they may not be worth the time it would take to get them up to snuff. Dealing with overwhelm. I'll be the first to admit that creating a content inventory can be overwhelming. This is especially true if you've been creating content for a long period of time and have hundreds or perhaps even thousands of pieces of content. If that's the case, start with more recent content such as content that has been created in the last year or if you're volume is very high in the past six months. 4. Plan Ahead: a big mistake that I made early on was that I created content without the thought, every purpose ing it and the grand scheme of things that may not be that big of a deal, but it can be helpful to think ahead about how each piece of content you create can be repurposed. Knowing this ahead of time may make it more likely to happen. What I mean by this is that you can have a set of procedures to follow for each type of content you create. For instance, you may take every block, post podcast or webinar and do specific things with that content, such as pulling out, quotes to use and social media. This could just become part of your normal workflow. But one thing to be aware of is that not every piece of content has the same potential for repurpose ing. For instance, some blonde post will not be media enough or significant enough to repurpose. But just having a list of steps to follow will keep you from having to remember all of the things you may want to do each time and will make the process easier and more productive. I created a content repurpose ing plan for one of my clients for each major type of content that we create. For instance, when she does a webinar, there is a list of everything will do to repurpose that content. In addition to that, I assigned deadlines for getting those things done and assigned the task for them to the appropriate people ahead of time. Along with due dates, I put those due dates in our project management system so that they won't be for gotten. It could be a good idea to have an objective for your overall repurpose ing or for specific aspects of it. For instance, your whole goal with repurpose in your content maybe to drive traffic to your site or maybe to grow your email list. Or it may be to be seen everywhere so that your reputation grows when you look at your content repurpose ing. From that perspective, it will help you to be more intentional and less likely to waste time 5. Start Small or Large: you can't repurpose content until you have some content to repurpose. In some ways, that is a no brainer. But the point is, you have to start somewhere. You can start small, such as with a block post. Or you can start large as with a book, or you can start with something in between, such as with a webinar or hourlong podcast. There are advantages to starting large, and there are advantages to starting small for optimal results. I would recommend using a combination of both processes, for instance, and Nina Amir's book How to Block a Book. She writes about writing a book, one block post at a time that is a great example of starting small and ending up with something large. The great thing about starting small and turning it into something big is that it can make a big project, such as writing a book less overwhelming. It can also give writers an opportunity to test out their material, get feedback and tweak it before turning it into something big. But starting big has some advantages as well. For one thing, those who have written a book already have a ton of content. They can repurpose the ideas air already there, the research has already been done, and if you find a person who is capable of helping, you could even hand the large piece of content to someone who can use it to write blogged, post create slide shows, right Facebook post and so on. I'd encourage you to experiment to see what works best for you. However, if you are feeling at all overwhelmed, I would encourage you to start small and go from there, regardless of whether you decide to start small or large, or perhaps to a combination of the two. Editorial calendars are a great way to plan your content ahead of time. Although it takes a fair amount of time to plan out your continent. Advance. Knowing where you're going helps reduce the writer's block that often comes as a result of having no clue what to write about 6. Repurpose Blog Posts: My guess is that everyone in this course has a blawg. If not start one now. And once you started, do your best to update your block consistently. Once you have all that content, what can you do with it? I'm so glad you asked. Here are some ways that I've repurposed my blonde post. Use them for newsletters. You can obviously linked to your blood posting emails you send out, but I also recommend using them as content in either broadcast emails. Orosz. Part of an auto responder. Siri's. You want to consistently deliver content to your email subscribers, and using block post is a great way to do so. I recommend using shorter blood post for email. This is especially true since so many people read email on their mobile devices were even a relatively short email consumed long. I also recommend going back to your archives and finding older posts that your email subscribers have likely not seen or else saw, but a long time ago compiled them into an e book. A compilation of block posts that you turn into an e book is a great way to repurpose your block post. In my opinion, there are both good and bad ways To do this. You can use a WordPress plug in, such as anthologized Teoh easily compile your post into an E book. The great thing about this is that it's easy you can drag whatever post you want into anthologized and law. Instead, he book. The problem with this is that you may be tempted to put more into the E book than ideal and make it cumbersome for readers. So if you use a plug in like this, or even if you copy and paste them manually, be sure to be selective with the content you include. Ah, better option is to use Nina Amir's way of blogging, a book with Nina's approach. You actually plan out your book and then use your blood post to write the book, in her opinion, doing it that way. It makes for a much better book, and I tend to agree with her. Use the information in the post for podcast. A single block post may or may not be enough content for a podcast, but a few related post could make an excellent podcast. Be sure not to read them verbatim as it's hard to sound natural when doing so. What I would recommend is taking the post and making an outline for your podcast based on the information in the post. Include enough information in the outline to jar your memory, making sure to include info that would be hard to remember otherwise, such as facts and figures or quotes. Create slide share presentations. Slide share is a great place to repurpose your blood post. The way I do it is that I take the main points from the block post and add them to Power Point. I added images that complement the information in the post saving as a PdF and then upload it to slide share. It takes a bit of time, but it's worth it. One great thing about this is that I've taken an older blogged post, made a slide share presentation out of it and then use the slide share presentation in a brand new block post. Talk about repurpose ing. Use the post in social media. Does your post have multiple points? Take those points and add them to an image and upload to Pinterest and, of course, link back to the post from Pinterest. You can take that same image that you created for Pinterest and uploaded to Facebook. But keep in mind that tall images worked best for Pinterest and square images work best for Facebook. So it may be best to make two separate images, one for Pinterest and one for Facebook. Even if you decide to use two separate images, you can use many of the same design elements in both versions. In addition to this, you can also pull quotes for text only post for both Facebook and Twitter creating YouTube video based on the Post. There are a couple of ways you can turn a block post into a YouTube video first. If you made a slight share presentation out of the post simpler record on audio to go with it, upload the audio to Power Point presentation and save it as a video. You can also do a talking head video where you simply talk about the points in the post. Finally, if the post was related to anything you do online, you could use the tools such a snag it and make a screen cast video help that this gives you some ideas for how to repurpose your blood post. But I'm sure you'll come up with some more great ideas on your own 7. Repurpose Podcasts: podcasts are a rich form of content to repurpose. And you know, this is really great news, especially when you consider that they could be a good amount of work to create in the first place. Now, for the sake of this video, when I talk about podcast, I'm referring to audio podcast. I haven't myself had experience with video podcast. However, many of the things that work for audio will work for video as well. So if you are a video podcaster used these ideas for audio podcasts to get the wheels turning about how you can apply these or similar ideas to repurpose ing your video podcast transcripts. Transcripts are such a common add on to podcasts that you may not think of them as repurpose content, but they definitely are. The audio is turned into text now. If money is tight, you can transcribe your podcast yourself, But it's a lot of work, so I recommend hiring someone to do the transcription. You're a few ways to use the transcripts. Instead of writing show notes, just paste the transcript into the body of the block post. This works best for very short podcasts, because podcasts that are 30 minutes long are typically a dozen or more pages in length. Transcripts can be compiled into e books or print books. You can pull quotes from transcripts and use them for Facebook status updates, tweets and quotes for images that you'll post on Pinterest and other places online. Use main points that are between 515 100 words in length. Clean them up and use them as separate block. Post Power point presentations. Podcast, especially solo podcast, are, in a sense, a presentation. Because of that, it works well to take the main points from the podcast and turn them into a PowerPoint or keynote presentation. Here are some of the ways that you can use a Power Point presentation that you created from the material in your podcast. If you do public speaking, this could easily become a speech in your arsenal that you can give on a moments notice. Depending on the complexity of the subject, you may want to add notes to the presentation to jog your memory about key points or fax. You didn't include on the actual slides. You can upload the presentation. A slide share slide share is one of my favorite places for repurpose content. You can convert the presentation to video, which can be done from within Power Point and then upload to YouTube Or vimeo can break the audio down into smaller pieces and use them in different ways. Here are some examples compile snippets of different podcast into a new podcast. For example, since I've interviewed a lot of blogging experts for my podcast, I could take the best tip from each expert and combined those tips into a single podcast titled Something like Expert Blocking Tips. You can create audio newsletters. You can also use the audio for YouTube videos. One great way to do this is to take the answer toe one question and create a video that answers just that one question. Or if you have a solo podcast, you can take one point and create a YouTube video from that one point 8. Slideshare: slide share is by far one of my favorite ways to repurpose content. I've put repurpose content on slide share created from podcast toe webinars to block post E courses. In some cases, such as a webinar or live presentation, you may already have slide shows created and uploading them to slide. Share is an easy thing to do while you can upload a presentation as is without making any changes. Presentations that are optimized for slide share tend to do better. For instance, in a live presentation, you may use photos without any or very few words that works fine, since you, the speaker is well speaking, but without your words slides that air photos alone have very little impact. Even if they're entertaining to view, you can actually add audio to a slide share presentation. So if your presentation was recorded, then by all means, feel free to leave it, as is without the text and just upload the audio. So it all makes sense to the people who view it on slide share. Now here are a few tips for optimizing slide share presentations at audio. As I already mentioned above, the good news is you can add audio to slide share presentations. The bad news is it takes a bit of work to sink the audio to the right slides, but it is definitely doable. In addition to potentially making the presentation more enjoyable, Audio also makes a presentation stand out due to the audio symbol and the words slide cast audio track inside, displayed in the upper left corner add video. You can upload a YouTube video alone to slide share, and you can also add a video in at any other point in the presentation. This is a great way to add some extra punch to a standard slideshow. And as with the slide cast, there is a visual cue that there is something extra in the presentation. Use words wisely. Ah, common no, no. In standard presentations is using too much text. But as I've alluded to above, unless you use audio or video in your slide share presentation, they're pretty meaningless without words. While words are important, it's important to make sure the words are easy to read. I've seen sound presentations were There is so much text on the slides, the print is tiny, and I either can't or won't read it because it's just too difficult to do. So. Tell stories. I love using a storytelling format in my slide share presentation because they keep people clicking from one slide to the next all the way through to the end, so be sure to include links where it makes sense. To do so. Use links in the same way you would on a blawg in places where it makes sense to include them. For instance, if your presentation is about green widgets and you use the word green widgets various places in the presentation, it makes sense to occasionally hyperlink the words to your site, where you sell green widgets. You can also add links to the images so that when people quick on the image they go to a site of your choosing. You can even add words such as quick here with an arrow to your last slide to encourage people to click through. Call to action, end with a call to action. Always include a call to action in your last slide. Click here, read more about X etcetera. Update your slide share presentations if you choose to use a slide presentation that was originally from a live webinar or a life presentation, be sure to remove any slides that don't make sense outside of the live presentation. For instance, if the WEBINAR was used to promote a program that was only available for a limited time, remove the slides that refer to the program. If desired, you can replace them with slides with a different call to action. This can also be done anytime information has changed. That results in a presentation. Heavy, outdated information. For instance, if you have a presentation that it's mostly current but has some outdated statistics, you can make those changes on your power point presentations that you have saved on your computer and replace the old slide chair presentation with the one with the updated information. 9. Your Project: as your project for this class, you'll choose one piece of your content that you want to repurpose and then one way to repurpose it Share what you came up with inthe e project area of this class. As a bonus, you can update your project later to include a link to the repurpose content. By the way, if you enjoyed this class, I'd really appreciate it if you'd give it a thumbs up. Thanks so much and happy repurpose ing.