Content Marketing that Works: Strategy & Tactics to Stand Out

Garrett Moon, CoSchedule CEO & Co-Founder

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6 Videos (31m)
    • Introduction

      1:46
    • Step 1: Find Your Content Focus

      6:17
    • Step 2: Prioritizing Opportunities

      9:45
    • Step 3: Create Your Process

      11:39
    • Final Thoughts

      1:14
    • What's Next?

      0:35

About This Class

Create a content marketing strategy that works with CoSchedule CEO Garrett Moon in this 30-minute, straightforward class.

Whether your priority is writing blog posts, crafting email newsletters, or curating your social media, learn how to build a smarter system to help you plan and execute your digital content. From establishing your topic focus to prioritizing ideas that will move the needle, Garrett shares the hard-won tips and techniques he used to transform CoSchedule’s content strategy into a significant driver for their business. You’ll learn how to:

  • Optimize your content specialty to set yourself apart
  • Prioritize high-potential ideas over incremental improvements
  • Build a publishing process that works every time

After taking this class, you’ll have a tried and true system to use every day as you plan and execute content online, allowing you to move fast, work smart, and drive impact with your digital content.

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CoSchedule is the web’s most popular marketing calendar, helping nearly 9,000 marketing teams stay organized in more than 100 countries around the world by allowing users to build out their entire marketing strategy from one master calendar, collaborate with their teams, and streamline their entire execution process in one place.

42 of 46 students recommendSee All

Great class.
This class is simple, effective, and absolutely brilliant. Hugely actionable tips and strategies here!
Chris Cambell

Communications Specialist

Very insightful! Loved the 10x versus 10% concept, definitely going to be using that from now on.

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Garrett Moon

CoSchedule CEO & Co-Founder

Garrett Moon is the CEO and a Co-Founder at CoSchedule, the web's most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 8,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co's Startup of the Year Competition.

As a thought leader, Garrett has been blogging and ...

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