Content Marketing for Freelancers

Michelle Nickolaisen

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9 Videos (1h 2m)
    • Content Marketing 101

    • Creating a Results Driven Strategy

    • Choosing a Content Medium

    • Improving Your Writing

    • Using Social Media to Boost Your Content

    • Guest Posting as Content Marketing

    • The Elemental Content Styles

    • Tracking Your Results

    • Putting It All Together


About This Class

Content marketing is a great way for freelancers to showcase their expertise to potential clients. By using content marketing, you'll rank better in search engines, make it easier for people to refer clients to you, and get results from the same piece of content over and over again.

In this course, we'll cover:

  • What content marketing is and how you can use it to get more clients
  • Creating a results-driven strategy
  • Guest posting as content marketing
  • The three elemental content styles and when to use each of them
  • Using social media to boost your content
  • How to track your results (so you can get better results over time) 

To get the most out of this class, you don’t need to have experience with content marketing — but you do need to have a portfolio site or the willingness to set one up.