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53 Lessons (5h 25m)
    • 1. Enroll Now

      1:30
    • 2. Welcome to the Course

      3:07
    • 3. Content Marketing - What and Why?

      4:09
    • 4. A Brief Overview of Content Formats & Platforms

      2:48
    • 5. How Does a Content Marketing Funnel Work?

      6:36
    • 6. What is Your Purpose?

      2:40
    • 7. Position Your Brand

      4:45
    • 8. Your Unique Selling Proposition

      2:29
    • 9. Choose Your Brand Personality

      4:01
    • 10. Who is Your Audience?

      5:49
    • 11. Understand Your Audience's Pain Points

      6:11
    • 12. Where Does Your Audience 'Live' Online?

      4:58
    • 13. Create Customer Personas

      5:45
    • 14. Your Ideation System

      6:14
    • 15. Case Study: Idea Brainstorm

      12:00
    • 16. Case Study: Idea Research

      13:39
    • 17. Ask Your Audience

      5:46
    • 18. What Content Marketing Formats Are There?

      3:02
    • 19. Case Study: Writing / Articles

      12:43
    • 20. Case Study: Visuals / Photography

      9:13
    • 21. Case Study: Video

      10:43
    • 22. Case Studio: Audio / Podcasts

      5:32
    • 23. Case Study: Social Media

      6:24
    • 24. Repurposing Your Content

      4:59
    • 25. Introduction to this Section

      3:52
    • 26. Write Great Content

      11:40
    • 27. Make Great Video Content

      11:46
    • 28. Make Great Visual Content

      3:27
    • 29. Make Great Audio Content

      5:34
    • 30. Make Great Social Media Content

      10:32
    • 31. Create a Marketing Plan & Content Schedule

      12:30
    • 32. Where Should You Post Articles?

      4:17
    • 33. Where Should You Post Video Content?

      4:22
    • 34. Where Should You Post Audio Content?

      4:35
    • 35. Where Should You Post Visual Content?

      2:02
    • 36. Create a Marketing Funnel

      2:32
    • 37. Case Study: Email Marketing Funnel

      7:08
    • 38. Case Study: Article Marketing Funnel

      5:24
    • 39. Case Study: Video Marketing Funnel

      7:58
    • 40. Case Study: Social Media Marketing Funnel

      4:35
    • 41. Introduction to this Section

      0:40
    • 42. Boost Social Media Engagement

      6:05
    • 43. Promote Content with Email

      6:57
    • 44. Promote Content by Word of Mouth

      2:43
    • 45. Promote Content with Traditional Marketing Techniques

      2:32
    • 46. Promote Content with Collaborations

      3:17
    • 47. Promote Content with Paid Advertising

      3:04
    • 48. The Basics of Analytics

      11:46
    • 49. Case Study: Website Analytics

      21:25
    • 50. Case Study: YouTube Analytics

      10:14
    • 51. Case Study: Social Media Analytics

      4:46
    • 52. Making Adjustments

      2:23
    • 53. Conclusion

      1:26
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