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53 Lessons (5h 25m)
    • 1. Enroll Now

      1:30
    • 2. Welcome to the Course

      3:07
    • 3. Content Marketing - What and Why?

      4:09
    • 4. A Brief Overview of Content Formats & Platforms

      2:48
    • 5. How Does a Content Marketing Funnel Work?

      6:36
    • 6. What is Your Purpose?

      2:40
    • 7. Position Your Brand

      4:45
    • 8. Your Unique Selling Proposition

      2:29
    • 9. Choose Your Brand Personality

      4:01
    • 10. Who is Your Audience?

      5:49
    • 11. Understand Your Audience's Pain Points

      6:11
    • 12. Where Does Your Audience 'Live' Online?

      4:58
    • 13. Create Customer Personas

      5:45
    • 14. Your Ideation System

      6:14
    • 15. Case Study: Idea Brainstorm

      12:00
    • 16. Case Study: Idea Research

      13:39
    • 17. Ask Your Audience

      5:46
    • 18. What Content Marketing Formats Are There?

      3:02
    • 19. Case Study: Writing / Articles

      12:43
    • 20. Case Study: Visuals / Photography

      9:13
    • 21. Case Study: Video

      10:43
    • 22. Case Studio: Audio / Podcasts

      5:32
    • 23. Case Study: Social Media

      6:24
    • 24. Repurposing Your Content

      4:59
    • 25. Introduction to this Section

      3:52
    • 26. Write Great Content

      11:40
    • 27. Make Great Video Content

      11:46
    • 28. Make Great Visual Content

      3:27
    • 29. Make Great Audio Content

      5:34
    • 30. Make Great Social Media Content

      10:32
    • 31. Create a Marketing Plan & Content Schedule

      12:30
    • 32. Where Should You Post Articles?

      4:17
    • 33. Where Should You Post Video Content?

      4:22
    • 34. Where Should You Post Audio Content?

      4:35
    • 35. Where Should You Post Visual Content?

      2:02
    • 36. Create a Marketing Funnel

      2:32
    • 37. Case Study: Email Marketing Funnel

      7:08
    • 38. Case Study: Article Marketing Funnel

      5:24
    • 39. Case Study: Video Marketing Funnel

      7:58
    • 40. Case Study: Social Media Marketing Funnel

      4:35
    • 41. Introduction to this Section

      0:40
    • 42. Boost Social Media Engagement

      6:05
    • 43. Promote Content with Email

      6:57
    • 44. Promote Content by Word of Mouth

      2:43
    • 45. Promote Content with Traditional Marketing Techniques

      2:32
    • 46. Promote Content with Collaborations

      3:17
    • 47. Promote Content with Paid Advertising

      3:04
    • 48. The Basics of Analytics

      11:46
    • 49. Case Study: Website Analytics

      21:25
    • 50. Case Study: YouTube Analytics

      10:14
    • 51. Case Study: Social Media Analytics

      4:46
    • 52. Making Adjustments

      2:23
    • 53. Conclusion

      1:26

Project Description

Complete the branding worksheet. 

Download the supplemental worksheet that will help you work through several lessons in the course related to defining your brand, purpose and target audience.

This is one of the first and most important things you should do as a business. 

Please print the attached worksheet, and fill it out as you go through the course.

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Student Projects