Content Marketing: Using Digital Magazines To Grow Your Brand | Jordan Harcourt-Hughes | Skillshare

Content Marketing: Using Digital Magazines To Grow Your Brand

Jordan Harcourt-Hughes, Passionate about Creativity

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12 Lessons (1h 34m)
    • 1. Introduction

      1:47
    • 2. Getting set up: your Class Resource Kit

      2:09
    • 3. Part #1: Defining your audience

      5:20
    • 4. Part #2: Creating an Editorial Strategy

      3:19
    • 5. Part #3: Getting Inspired

      4:33
    • 6. Part #4: Creating Hero Content

      4:51
    • 7. Part #5: Creating your Mood Board

      5:35
    • 8. Part #6: Creating your Magazine Artwork File

      10:02
    • 9. Part #7: Creating your Layout

      14:08
    • 10. Part #8: Creating your Cover

      22:16
    • 11. Part #9: Creating Interactivity

      8:27
    • 12. Part #10: Publishing your Magazine

      11:48

About This Class

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Learn how to create your own interactive magazine! This class takes you through ever step required to write, create and publish a digital, interactive magazine. It’s a great marketing technique to showcase your own passion project or to build awareness of your brand or business.

Learn the foundations of digital publishing and get inspired with a dash of creative play through mood-boarding and visual style craft. Discover how to learn how to create hero content and brainstorm your editorial strategy.  And you’ll learn how to tap into content marketing strategies to ensure your digital magazine kicks some serious marketing goals!

Transcripts

1. Introduction: I have one minus Children and welcome to my class on creating a digital magazine field. Brandl says, I'm really excited to share everything that I know with you in my, um my side Hustle eats painting. So I love to work as an artist. I have a studio in my garage, and my whole passion project is about ceiling on making sharing my the story of my art with the world on, I found that my digital magazine, which is called Earth Interiors, is actually a really great way Teoh be able to talk about what I do in in the studio s. So I'm gonna help you create your own mixing. Now, no matter what kind of digital sever you have, how much you know about content marketing, how much you know about digital publishing? It really doesn't matter. The K thing for these class is that you have something that you're passionate about and something that you want to share with the world, so whatever else will sort out. But it's almost you've got something that you really want to talk about, that will you need. So let's get started 2. Getting set up: your Class Resource Kit: Irawan. Welcome to my class on creating a digital magazine for your brand. I'm really excited to have you as part of the class. And I just wanted to show you are some of the resources that are put together to help you make your way through the course and to create a really great magazine at the end of the class. So the first thing is that I've created a little strategy document which I outlined my top nine reasons for creating a digital publication. So you might wanna have a re vet on and maybe just ah, see what what rings true for you and maybe decide the top three reasons that you want to create a digital magazine and that will really help. You are with your kind of business strategizing as you go through our thinking about how you're going to use it. How you going to speak to your audience on why you actually want to make that magazine in the first place? The second thing is, I've created or have saved a version of my magazine. We just called earthy interiors and I've saved that to the Project gallery. Ah, and he should be up to take a look at that. I have looked through and see the magazine that I've created, and I'll be using that magazine to show you layouts on and ideas as we go. Ah, and so that's just my reference points off for these cloth. Ah, what I've also done is created a file that you can access. So as we as we look at actual layouts, I'm going to encourage you to use either one of two different types of our software programs a, the canvas or in design. Now, if you choose to use in design, I'm going to give you my in design packaged fire, which means that if you want to use my file that I created for Earth Interiors, you're very welcome. So it's it comes fully set up and laid out. Obviously, you'll have to change at all of my images for your images, all of my text for your text. But if you want a kind of a quick start and you need a little bit of a hand to get going within design, that's a great option for you. Now I've also given you ah, document, which outlines every video in the class and what you are What you what you can expect from that video. So I hope that resource kit is a really useful for you. And don't forget I'm also a resource for you. If you've got any questions, let me know. I'm really happy to help out on. I would love to see how you going with the project. So keep me kicked me in tune and keep me updated as to how you go. Any feedback? Any questions? Just getting touched, Heavy to help. 3. Part #1: Defining your audience: So now we're gonna talk about who the audience is for a magazine on, but it's well worth thinking through who you want to target this publication to. Having a really good idea of your target market can help you when you're creating your content on help, you make sure that it's relevant and meaningful to the people that you most want to engage with your brand. This is a really good description of a target market from the website Investor pdf a company of a significant amount of time and careful to define and monitor its target market . And I would point out that would monitor their because it what it says is that a target market doesn't stay the same all the time. It's dynamic. So if you wrote a marketing plan five years ago and you're still are looking at your definition of who your target Michael was five years ago, I suggest that you are have another look at that because really, um, a target market can change quite swiftly. The people that may be interested in your brand or products today could very well be different to who they were a few years ago or even 12 months ago. So make sure when you think about your target market, you're constantly monitoring it. You don't get set into one specific definition of who that market might be, because you may be missing at a whole range of people who really want to. No more about your products and services kick clipping going here. Not all products and services are meant for all types of consumers On what that saying is You don't want to try and appeal to everyone because that that could be a big waste of time . On. Consumers are often cautious with their spending power, so the more you can understand understand about a specific computer. Sorry. The more that you can understand about a specific consumer, the more likely you are to be able to make a sale. So for this reason, target markets typically segregated by age, location, income and lifestyle a company defined the target market by the consumers that'll likely to have a need for its product. So that's a really important thing. There were there were the people that are most likely in need of what you've got. They are the people that you really want to think about on target Your publication towards eso Defining a specific target market allows a company to hone in on its specific marketing . Factors are to reach and connect with customers through there. If it's so, you really want to have that have that marketing mind, and you want to use your digital publication to reach them, to engage them, to tell more about your business and who you are and really make your magazine do the grunt work for you on really late. Great foundations for making a sale or increasing engagement whatever you whatever you want to do to make sure that your magazine is really doing that work for you. Now, If you've already got a A marketing plan for your brand and your products, you will already probably identify just how that market. But if you haven't hear some things to get you thinking about who needs to know about your brand and why do they need to know about it? How will your product or service is help them, or how will your product and services help them help their customers? You might want to think about where your target market audience leaps. How old they are what their incomes are likely to be, how they may like to spend that money. You may also like to think about whether they already have an awareness of your product, and if so, how do they feel about it? Um, if they haven't immediately. If your product that's great, if they don't, are you likely to be able to convince them over time that they need what you have? You may also like to think about what it work habits are, what their hobbies and lifestyle choices are likely to be and what kind of media they consume at the moment. Do they re digital magazines? Do they listen to podcasts? Do they get print editions delivered to them at work or at home? All this kind of stuff is great info to to know your target market a little bit better. It will help. You really have to think about how you can use your magazine to offer something new better or different now. It's also entirely likely that you will have several different audiences for your product within your overall target market, and these are called market segments. So tailoring your marketing activities to these specific groups is called market segmentation, and that's a smart way of spending or marketing dollars again, because trying to reach everyone doesn't really have a really good affect these days. And the more specific he can be, the better and the more tailored and customized you. You can make your marketing activities. So with the digital publication, you may want to focus on one specific segment of your market or a few different ones after earthy interiors. I have five different segments for my overall tablet market, and that includes family and friends. Interior designers are buys home and lifestyle shoppers and stylist, so it may be that some time down the down the way I may customized my publication to one of those specific segments, but at the moment I target that those five segment with Earth Day interiors. So it's time now for you to have a think about who your target audiences and you may want to consider the segments in that that market and how they might find your digital magazine valuable and interesting. So don't forget to share your market segments with everyone in our project gallery. I really look forward to hearing who you think's going toe. Appreciate your magazine 4. Part #2: Creating an Editorial Strategy: Okay, I think we're ready to talk about editorial strategy. I do recommend that you have a think about editorial strategy and maybe even a brainstorm. If you've got a bunch of people that you're creating its magazine with or a few people, they just kind of checking with about it. I think that's a really great idea. It's always good to just air ideas and get some feedback. So the first thing, of course, is in your editorial strategy is to think about what content is actually going to be in your magazine. So if you look at the structure of a magazine, you've got the cover. You've got the contents page. You most likely have a letter from the initial, which maybe you you'll have a piece of here are content, and I'll talk about your content a little bit later. You may also have some contributions or additional articles that other people have written for you. You may have some reviews on. Then you might have to product profiles to have to showcase your products or services. So that's that's what you want to think about in terms of the structure of your magazine. But then you also want to think about what the strategies behind that now all magazines need some kind of editorial direction, and a great way to get some kind of direction is to actually choose a thing in Fuel magazine. So you may choose a different things for each edition. That's probably what I recommend, and it really helps you bring everything together to make it a cohesive unit. So remember, you're not just trading one piece of content. Are you bringing together collection of pieces? And you really want that to have some kind of overarching concept or idea that makes everything work really well to get up? So if you if you brainstorm a theme on Choose a Theme for your first edition, you'll be in really great state to make a a comprehensive publication that people will really get a sense off. I go through from the front cover to the back as part of your editorials radio. I do recommend that you think about sorting contributions from other people now, in terms of the most important content that's out here a content, and I didn't recommend if you're the editor and the main created behind your publication than usual actually take responsibility for their content and created yourself. But I really think that, you know, a magazine thrives when it has a number of different voices. They should all be cohesive voice. Of course, they should all be a complementary that you may like Teoh interview a partner or someone in your team. You may like to get your team to contributor review or a product feature. We may like to go out on the road to be someone that's interesting to you, or that complements the favor of what you're talking about in that condition. There are lots of great ideas that it, you know, it does take the weight off having to use a whole publication by Isil because it can be a little bit daunting. Even if you're only creating a small publication, it still could be a challenge to do everything by yourself. So so you know it's friends. Joy. Get some people to help you. It's really easy. You can just go on, have a 10 minute conversation with someone in the pub, and that could be an interview that you could use with commissioner calls in your publication on. It's a really great way to add some variety to your publication. So my challenge for you now is to think about your editorial strategy Heavy. Think about what your theme it might be for these first edition and then have think that who you might talk Teoh contribute or create some some material for you on and share that with us on gets and see that. 5. Part #3: Getting Inspired : So we're back on now we're going to talk about getting inspired to create our digital magazine. So one of the most important things is to find out what works for you and what you really love about publication. So I recommend that you go out, collect three or four or five magazines that you love and spend a good afternoon on the couch. Just flicking through them and finding out what you love and what really attracts you and makes you stay are lingering in magazine a little while longer. So obviously there's lots of different things that work for you. When you're looking at publications, it may be a really great cover that catches your eye and makes you pick it up. You may always get the same magazine because you love the writers and you love the articles . There may be professional publications that do really great product features and that you love how they review products on day, maybe another range of things. But it's really important that you know what works you because that will probably things that work for other people, a swell, so I'll show you one of the magazines that I love this is called real living. It's an interior design magazine that's published here in Australia. Andi. I find it really inspiring for a number of different reasons. The first is that they are amazing with color. The designers that work on this publication always know how to make a cover Pop and I picked them up every time that I passed by them, because I just think they're so amazing. So this one is actually a couple months old now. It's during 2017 so actually almost a year. But it was particularly inspiring for me because when I'm looking at Rift Insurance, which is my magazine, I'm always looking for something that helps people feel grounded and relaxed and helps you see how nature and flowers and plants can help you create a really beautiful ambience in your in your house or, you know, in any space that you're looking to decorate on. And that's one of the things that is important for me in my magazine. To be have to show how my my artwork and my products can really enhance a space are to that effect. So this magazine actually had a knish you called the green issue, and it was full of amazing spaces that had planting them. And so, of course, I just lapped this right up. I thought it was just incredible. So there's lots of different houses and interiors that have had a, you know, really been coming to capture their there. They're layouts both inside and out. But one of the things that I also love about this magazine is that all of their photography is very clean, very sharp, very simple eso And they usually just go for a simple color block. So it's never too busy. They always just have, you know, one caracalla space, which in a lot of this publication is just green on, then balanced by a lot of watch on a lot of black typography. It's very stylish, very simple, very calming, and it's consistent all the way out. So it's not just one part of the magazine, but if it's that stylist stylistic approach all the way through, and that's probably what you want to think about. We feel publication as well. What else have we got in here now? This is one of their other layouts, If you can see it again, a lot of their photography is beautiful. It's very simple. Lots of wood, lots of earthy colors. Andi again, lots of natural light, nothing too crazy. Andi, although obviously surrounded by plants, a lot of that kind of brick interior, which is just really simple and stunning on which I really love. So again, I love some of their other design approaches, such as the use of type typography again, very simple. Just what typography on a color field behind. It's just very relaxed and very low key on It makes you really want to spend time just relaxing and absorbing the publication, Really so everything all the way through it. It's consistent again again, And I also love the way that they lay out their product patron pages. So this is a feature on getting the vintage green look on, and I think you know it all works really well together. So you flow from page to page and it takes you on this lovely journey that's very cohesive , and everything really kind of flows into one from one piece into the next. And just again, their their way of using coloring their interior layouts is just incredible. I think they're the best in the business. And that's why I always pick up this magazine. And that's why I just love it every time. And so that's probably what you want to think about. Go out and find Cem some magazines that you love on. Fine, fine. You know, maybe five things that you think you'd like to replicate in your magazine on. That will be a really great place to start, so let's get going. 6. Part #4: Creating Hero Content: Okay, so we're not talking about a short strategy I mentioned here A content. So I want to talk a little bit about here. A content. Now explain to you why it's important. And how do you actually think about your content now? It concerned? A little bit daunting when we say hero content towns are pretty impressive. But really, what it means is that should be your most important content on it. Could be income content. Actually, it could be a written piece or an essay. It could be a photo. Say it could be serious of the illustrations. It's something that really takes pride of place in your magazine, so it'll come close to the front of the publication. It will be the biggest contribution out of everything, and it will be the most important. So I want to think about here a content in terms of If you were to take your choir to accustom up to the top of a mountain and you had that complaint attention and it was completely solid everywhere around you had one thing that you could tell them. What would that thing be? So have a think about that one is the most important thing that you might want to say to your clients, your customers and how much you best say what might be the best creative medium to be able to tell that story. One of the other important things to remember is that in terms of content, marketing, content, marketing isn't just about selling things. So you don't want to make you a hero content a huge product feature to our product, your latest product or service. It's really that's really not what here a content should be about. When we talk about content marketing, there is a little bit of a rational behind it in the sense that as business people, we all need Teoh create value for our customers, and that will usually come from a really great product or service. But an additional way that we can create value is providing information that our clients and customers need, and they may need that for a number of reasons. They may need it to be more informed about they're professional space or they may need it to make a better purchasing decision. Largely they may like to consume content from you just to get a sense of who you are, what your values are and to feel more comfortable with you as a business. And that's that's the real value of content marketing. You really want to be able Teoh to be able to present yourself in a very authentic way on. Just forget about the ceiling for a minute and tell. Tell your heart something about yourself or something about your business that's really meaningful, that's important for you and a good a good test of that is to think about. If you didn't have anything to sell and he weren't pushing all marketing anything, would you still be interested in telling that story anything? En If it is the case that you are, I think that's a really good piece of content that you've got going for you. I give you an example from Earth deteriorates. So as an artist, I love Teoh. I love to paint pretty pretty intuitively. Actually, I never playing what's going to end up on the canvas and my designs at the final stage, always a bit of a surprise to me. I never quite know where they're going and never know how they're going to end up. But recently, I've been seeing a lot of nature turned up on the canvas, and a lot of my prints now look like flowers and botanical ideas on. That's what comes through my magazine really kind of decided. Teoh. Embrace that and ensure case that as part of my creative process on another part of my credit processes, actually just communing with nature and this is actually being a really ah, happy journey for me in the last year or so, I've really started Teoh pay more attention to plants into flowers and my hero, his content in In the Earth tradition Earth Day Injuries Edition that I'm sharing with you is called communing with nature, heavy spoken with your garden lightly. And that's because I really felt this immense feeling of connection with nature and with flowers. Just in the last year, I really wanted to share that journey because it's really part of my artistic and creative process, and it's really been quite interesting to me as well. So I really wanted to share that with people, and, you know, it doesn't matter if they buy anything. It'll is part of me, and it's part of my life experience so I wanted to be able to really put that into adding to the world, and I guess that it's been actually, well, state and people really feel have felt a connection to it. And I've had lots of wonderful clients, and a few friends of mine has hit all. Don't tell anyone that I love to hug trees. Yeah, that's the kind of that joyful sense is really being something that's made me very happy on . It's made people feel like they know me a little bit more. They know what is behind my artwork. They know what's part of my process on. I think that's really important. That's valuable to May may not be valuable to you. Maybe maybe wanting to showcase something else that haven't think through that that strategy, when you're creating your humor content, make it meaningful. Methanol, Fencik and help you will get to know you and your business a little bit more before you start to sell them anything 7. Part #5: Creating your Mood Board: Hi, everyone. Welcome back. We are now ready to create our mood boards. So by now you will have a look through some of your magazines chosen about five things that you kind of love and you want to include in your digital publication. And that could be anything from the top of articles that you found in the loved, the tone of the magazines that you looked at, the imagery that they used. So just keep already mind. And hopefully you've got a bit of a scrapbook now a bit of a collection of things. Now we're going to look at the visual style of our publication and a really great way. Teoh plan for your visual style is to create a mood board that can help you establish the look and feel of your magazine. And it's a great handy reference point for you while you work. So even if you're focused on a single detail of the publication, you can tired back to these overall visual style that you've decided on maple too great fun to create it to really nice opportunity just to be creative and playful and explore color and design. And there are two ways to do it, So the first is that you can create a physical mood board on. That's something that's really good to do if you like to be tactile and cut and paste things together and and have it somewhere in your room or in your office, and it's a great way to keep you inspired. You know, some people love to create mood boards on their whole walls, and they can just, you know, see it in and add new things to it every day on That's a really great way to do it. The other option is to create a digital mood board and create a space in your computer or on your desktop or eyes Pinterest. So I'm going to show you Pinterest and capable of your inspiration in one spot online. So either way is great. Let me show you where I met in my Pinterest collections. So this is me on Pinterest. Don't forget to. I have looked at my my space and to follow me, I'm going to show you my boards, so you're very welcome to come and have a look through my mood boards collection. Now, as you can see, there are some really great examples of people that have created a mood board in their space. That's just pretty much all consuming it all around. I love this, this girl and all of the creative ideas that she's got around her. I think that's a wonderful way to go. And this is another one where people have created a whole wall of a mood board. Some of these are mawr, kind of cut and paste ideas and sticking together things like typography, visuals, color. There's a really great mood boards to give you some inspiration. So there's a whole bunch here, have a look through and see. If you want to create something like that, I'll show you just a couple of my other bullets. When I was creating earthy interiors, I created this collection of botanical designed imagery, and it's just something that really was a great stylistic reference point when I was creating my magazine and I still just come love to come back and look at these images. I find the really beautiful, really inspiring both as a creative practitioner and as an artist, but also as a designer. I think that there are wonderful reference point for my magazine. I also have another board he which you might like to look at. Ah, it's a little bit down further on. It's called branding. Now here. I think there are some great mood board examples that show you probably what you want to think about when you're getting ready to create the look and feel of your magazine. So choose your typography, some great visual elements that you can use throughout the publication. I love these frontier. I think it's really unusual, and it's really I'm visually appealing and quite unique. And look how great it looks in like on a color background on again. It looks wonderful over imagery. Andi. I think it's just got a real personality to it. So that's a That's a great example. There are some other collections here, which I think her really great. So this one is a really good example of a coherent style that you could apply to a magazine . So you've got a really good color palette here, your hero type graphic elements on the way of using that graphic style right across a range of different layouts. So this is a really great one to look at, and there are lots of similar ones in here that you might just like to take a quick look at to give you some further inspiration. What you really want to do with your mood board is to have an idea off type the type of the different types of typography that you want to use. You want to have a color palette for your publication. You want to have some visual kind of graphical stars that you can include in layouts, and you want to have a an image style. So all of your any just look cohesive and they all fit the tone just some additional graphic elements. So you know how the overall magazines going to look. So there we have it. There are a couple of my mood boards, so jumping and have a look. Pinterest is great if you want to create your own a counter if you're if you've already got one. Maybe to start a mood board board of your own and keep going. Look what color typography, photographic stalls and scenes it was. ST illustrations are the way people start and present products. There are great things that have a look at eso. Go ahead. Your task now is to create your own mood board and I don't forget to share it. You now shared projects space so we can all see what you've been doing and how you're getting inspiration from your for your magazine. I'd personally love to see what you're up to. R k go to it. 8. Part #6: Creating your Magazine Artwork File: all right, we're are about two burgers to another exciting part of our project, which is actually setting up how artwork far in can vote or in design. So both of these are designed programs. One is a free one and wanted to pay. That's the main difference, and it's up to really you to decide which one is which one works for you on. It's also based on your skill set is well, I guess. But before we jump into that, I just want to go over what we've actually achieved so far. So let's have a look of what we've done. We've are. We've thought about who the audience is going to be for our magazine on. We've gotten some creative inspiration. We've looked at magazines that we love. We've created a mood board so we can really pull together a really strong visual style. We've written or created some hero content that really, really, really reflects us, our products, who we are and how we want to communicate Teoh to a market. We've potentially also got into other people to work with us and also to contribute some material so that maybe on industry partner or a colleague or Apia. You may have been up to get them to help contribute to material to your magazine to help build our bet. Content together? Um, hopefully, we have also now got some images up our sleeves that really are and part of the visual impact of our publication on. We've collected all the brand assets that we need to promote business. So we've got our logo handy. Our website lock up. Anything else that you need that you really need to including these publication. So congratulations. This is awesome on everyone started Really great job. Okay, So, as I said, I'm going to recommend that you either choose, can vote or in designed to create your publication in both of these software programs are amazing. I I highly recommend both of them, but they both got some pros and cons. You might want to have a think about it before you are before he set out. So in terms of Canberra, Canberra is free. It's cloud based software and it's so easy to use. It's just amazing. It's really intuitive, and you'll be often running in our time. It also has these amazing templates, which means you don't have to stop from scratch with anything. And if you're not a designer, this is actually the perfect choice for you. I think it will be. It will be a no brainer, one of the things that you might want to think about it. It is limited in the sense it's not a, um, an actual layout publication program, so you can do things like double page spreads. And it's not really great with large volumes of text. And it does have some limited interactive options. So it's a great starting out point. But not so much with the advanced options with in design design really is the industry standard for design publication software. So you really up there at a pro level? It has all the events, layout options that you want. You can do the double page spreads, and so on on it really doesn't lay to create professional marketing collateral throw. It's kind of that top tier that you might want to aim for, depending on what your business is. The cons are that you do actually have to pay for this software. You can actually get a monthly license now, I believe, rather than having to pay by the year, but also another thing to think about it. You do actually need some time to learn how to use this software. It is a little bit more advanced, and so that may slow you down if you're a star, if you're a beginner, for we are going to be good. Candle, Candle Rock Home is a free graphic design software system. I'm going to go in and create a new design and one of the amazing things about Canberra, he said. It's got all these fantastic templates already created. We gonna choose magazine cover on their own generating. You file for us on, and it'll just be a blank file. But what you can see is that Kevin has always amazing templates that they've already created on. There's lots in the magazine cover folder for you to have look at and choose from. That's a really fantastic ones. In there, you'll notice a Z go through. For example, I love this saw great bond layout, Um, and it's actually got a number of different template pages. You'll see also that this is a paid template, so you can either spend a few dollars, you know, paying for a design that you love, or you can have a look at some of the free ones. There's so many here on there's a bunch of ones that won't cost you anything to use. But as you can see, this hates of, ah, hits of different variations. I have a think about what might sit you on the theme and content of your magazine. I'm going to choose one that's a free one, just a little bit further down. Aziz. You can see the list. The the options. It is so endless. This is one of the fantastic things about camera there. Just so many to choose from. Um, scrolling, scrolling So many, Um, yet this is what I'm gonna go for. It called travelers. This is great for a lifestyle or a travel template for your magazine. If that's kind of your theme, what? So what you do is you just click on any of those pages and that off start you on page one. So I've used the cover for Page one, but I could also just click on any of these other designed in that in that template package , and that'll load straight onto my page So I have a have a play around with the pages in any template that you choose and see that they're gonna work well for you. Eso I'm really happy with this. I'm gonna add a few additional pages. You've got some options here. You either copy the page or you add a new page of the bottom. So I'm going to create an eight page document. All these pages will be empty to start with, other than the cover. Also, that's given me a nice Pharrell to start with. I'm just going to Our name is file tall. Whatever you like. Just a song as you are. Know how to find it again. And I'm just gonna call it magazine Draft one. So here we are. We've got our Kendra magazine fall or prepped and ready to go. How easy is That? S. So I'm gonna give you a chance to jump on to canvas. I have a try canvas dot com. If you haven't got an account, you just need to create one. It's free. So I jumped to us again. Just a reminder that if you are planning on using adobe credit, which I'm going to show you next. You don't need to worry about camera, but these just the two options that I'm gonna give you to use to create your magazine. Okay, so I am going Teoh, load up in design. So those of you are who are familiar with in design will know that it's an adobe creative suite program. Uh, and it's part of the package that includes illustrator Photo Shop, Acrobat Pro Premiere, Pro After Effects. It is amazing bundle of design software that really, really works across the Board of Content creation. So it's a marvelous tool, highly recommended. I use this every day. What we're going to do is just started file, file new documents, and, uh then we going to choose eight pages for a document we're going Teoh, keep out facing pages which will allow us to create double page spreads, which also just makes lay out a lot more easy. When you're creating a magazine or publication four page size, I'm going to choose a four. Um, you can see I've got my preview button on here and it's gonna turn it off anyway. But more movie hit. I'm gonna make sure my orientation is portrait and I'm going to give myself three columns, which will gain help with text layout. You'll notice up here that are intent. We've got the options of choosing print, Web or mobile. I'm just going to keep this on print because this will give us the layout options that we want for the moment. So there's nothing else to do for the moment here other than just press. OK, Um, you'll notice. I'm just gonna actually hide these columns. Teoh make it a bit easier to see. You noticed that we've got a basic blank, eight page document here. Now it's a little bit more daunting than our can var option because we haven't got any templates that we going to start off with. However, what I'm gonna do is provide Mayan designed template that I use for my created publications in our shared workspace, and if you'd like to use that yet, you're more than welcome. But otherwise I will be starting from scratch and just a word on workspaces so you'll see here all of these different tools that we're going to use for typography. Image layout on DSO on this is IndusInd gives you options for work spaces on. There are about eight different kinds of work spaces that you can choose. I'm going to recommend that you start your file using the essentials workspace, which will help you with pages, strokes, colors and a number of different tools that will use to lay out our our magazine. And then, later on, we're actually going to flick over toothy digital publishing workspace, which has all the tools that will help us create our buttons and high pollings and add that interactive element to a publication. But this is always going to do to start with in design. Time was going to save this document I've actually already saved at once, so actually, just save of the game. This was made just previously, creating something to play with on. Then we're done Now. If you haven't got Adobe in design, but you'd like to use it, just go online to adobe adobe dot com. Then you go to products in design, and then you condemn with software from there, it takes a little while to get it sorted on your computer, but it's no no great hurdle. So let's let's get started. If that's your chosen option on and whether you're choosing in design or Campbell, we've got the same steps. So first of all, we going to choose a software, then we're going to create an eight page document and then just save that documents somewhere nice and safe, and then we are good to go. 9. Part #7: Creating your Layout: Okay, so we're now at the exciting stage of being ready to lay out out magazine. But I did want to mention something, and that is that if you're not a designer or if you haven't done any design work before, you may want to think about some alternatives for this part of the project we are. We are looking at a fairly big project once. Once you look out, all the bits and bobs of creating a digital magazine from creating the content to the editorial strategy, are collecting material and sourcing contributions from peers or friends. Once you include actually designing the publication, that's a lot for any one person to do. So if you don't have any experience in design and you don't have a lot of time to spend learning how to design and layout, you may want to think about actually outsourcing these part of the project. You may have a friend that's a designer, or you may have. You may want to hire a freelancer, but that may just help you manage the project and get to the end in a reasonable amount of time. There's no reason for you to have to do every part of this project by yourself. Okay, so we're now ready to start laying out a magazine, and we can start with laying out some of l hear a content. So to be ready to start laying out your material in Canada or in design, you need to have all of your assets collected are in in a folder that's handy to access. And by ethics, I mean, are any artwork, files, photographs? Any, um, illustrations it might want to use in your article, your feature and your copy. So you need to have all that ready to go. Make sure that you've offer had your your copy proofread or that you've done it. Either you've done it yourself or you've had someone else check it for you. I remember that we're creating content for online audiences. And reading online is a little bit different to reading on a physical page, were much more likely to skim content and were much more likely to read for shorter periods of time. So make sure that you're if you've got a written feature that you're using as your hero, content that it's not too dense on not too Text heavy on and it's It's not to be able Teoh to read something that's in shorter paragraphs online on that's broken up with imagery on and quotes or just something that makes it easier to consume on that digital page. Now, just before we go to lay out, I just want to share with you. What my what my content looks like inward. Now, um, you can see I've got a hitting communing on that. I've also got a subheading. I've got the body off my text, and as you can see, it's not actually very long. It actually adds up to 342 words altogether, which is probably just under about 3/4 of a page eso. As I said, if you're writing for the Web, keep it short and simple. If you can't, I've also included a call out S O. This is something that I'm recommending that people have looking online. It's a walk on. It's a map to a walk that you can do in my area, which I really enjoy. I'm also going to include a link to a video of someone talking about the topic that I'm writing about on that I've also got a court from that person are just to explain a little bit about what they're talking about in their video. So if you're writing an article, you might like to think about these components so hitting subheading call out, uh, video link, end quote. They're just some of the ingredients you might like to consider for your article. Okay, So for those of you using can vote, we're going to jump into that fire that we created earlier. And now we going Teoh, just get a feel sit up. So if you chose the template that you wanted, Teoh uses your foundation for your layout. I'll just go to that template now and start adding some of those pages to your file. So I'm going to choose three pages and they will thought to appear on my layout. Now, obviously, I'm not going to use any of these text or image, but it's just a really good starting point. And now I'm going to start dropping in my text and images. Eso I have already uploaded. Ah, bunch of images that I want to use. Andi, I'm just going to start dropping those in now. So actually, it's just a very simple drag and drop with Canada. Now I'm going to get rid of all of the things that I don't need for the moment. Just select and delete, and I'm also going to then just play around with this image. I pretty much want this image to take up the whole page. Campbell has a pretty good job of actually re sizing images at scale, which means you don't get stretch door out of proportion images. You just have to really move it around, and it does the rescheduling for you. So that's my That's my first image, and I think that's looking pretty good. I'm going to now just refer back to my text, and I can just copy and paste into Canada can ever and in design very in their ways that you import images and text. Camera's pretty basic. It's really just cutting pipes on in design has more complex variations. So, really, what you doing? Use your just playing with your text and your image tour, So go ahead and drop in your content on play around with what you need to do to make that look good. Um, as I said, Camber can va is pretty intuitive, so it's just a matter of spending a little bit of time fiddling and making sure everything looks good. Ah, and in no time you'll have your layout started. Okay, So I just went away and quickly did some layout just so as to speed things up a little bit . And you can see that now I've added in my hitting, I've added my sub hitting and the way that text boxes working canvas is literally you just go to your text selection and then you can actually choose theme the style and eventually just click on these and now add a text box to the page after. That's nice and easy. And of course, you also got are your text font selection tool there. So I've just gone in. I've cut and paste my are my text into thetacticsroom field. I added another image on I've also just added some semi transparent art boxes colored boxes to add some variation to the page so that the way that you can do that if you go to your elements selection, are you going to shapes and you can see that any cameras got a great selection of just basic shapes. You just click on that. Led it to the page on then. I've just used my, uh, transparency tool here to our to select a slightly lower transparency. So it sits in the background on I've got now text sitting over that. So I've got my I've got my body copy. I've got my call out, as I mentioned, and I've also got a second call out here, which I didn't mention before, which is a link to or mentioned off my e book. So a few things that you can have on the page to our to add some variety on that's looking really good. I'm happy with that. Okay, So I've gone ahead and laid out the third and final page of my piece of hero content. So I've continued the same stylistic approach, so I've got my rest of my body copy here. I've got an image off the video of Kenya Osborne speaking here, so I've just ever that if you need to resize images or crop thumb once you've placed them, you do have your crop tool here, and you can just I go ahead and scale or crop your image as you need, and then you just pressed Ticket the end. Ah, this will actually link out to a video on YouTube on. I'll add that interactivity a to the next stage on. Then again, I've just got my quotes here on that's all. Sitting nicely on that is the final bit of my hero content. So I've got my copy. I've got my images. I've got my my links to external places on the Web, ready to go on, and that's looking great. So the one thing I just wanted to mention is that obviously camera doesn't do the double page layout, so it's not quite looking like a magazine spread yet. But not to worry. We are going to use on additional piece of online magazine creating software called Issue, which will allow for that double page spread. So everything in Canada is looking good. Why don't you go ahead and create your layer of If you're using Kendra and if you're using in design, stick around, we're going to look at the layout there next. Okay, Now, for those of you are using in design, we just going to open up our file and go to our first page spread. You just want to get yourself sorted with your tool. So I'm actually, you can see your panels that you're going to use to, ah, to manipulate your text and imagery. So you've got your character panel paragraphs, color and swatches. That's a good start. And remember that you've got your tools over here is well t help you. So the difference between camber and in design is reasonable, but really, we're doing the same thing. So we're laying out our hero content, were dropping in images and text, and we're getting ready to our hearts link some of our content in the next stage. Eso I'm again going to start with dropping in my hero image. Now you'll see that are in design differs from can buy in the sense that you actually place your images into the file. So you go to file place on that will allow you Teoh. Never get through to your folder on and choose the right images and drop it in there. Now you can see this are that image isn't looking how I wanted to It's I It's to live so you can actually go to your tools up here choose a fit content proportionally, and that will scale out the image t the size of of the image box. So that looks school. There's probably some more tweaking that I can do here, and I'll continue to play with that to make it perfect. Now, when you're ready to, ah, place your text, you go to your text tour over here on, then just create a text books and once again, you can go to file place on, then find your content and then select it, and that will drop the whole bit of content in. You will then be up to play around with your text boxes to, ah to move your text around and start placing that in the in the way that you want next to your images and so on. So why don't you go ahead and start our and I'll come back and show you how have progressed in just a minute? Okay, so here we are, and I've gone ahead and laid out the 1st 2 pages of my hero content so you can see what I've done is I've, ah, drawn out Thea hitting, and I've put that in a separate textbooks at the top. I've chosen a different front after that hitting, That's why won their love. It's called Bieber's New on in Design. This is where you find all of your front selection tool on, and I've just changed the size of that text on. I've done that here. You can also use your character penalty to control your size. And then I've also just used my my swatches panel to change the color of this of the hitting here. So then I've gone and had created a separate text box for my subheading. And I've also used a different type face here. I've used Constantina on and that's my That's my body copy text as well. My body copy front, I should say. And I've also changed that tape. The color there to ah, a slightly different of bronze color, which I love. I've then gone and dropped in the rest of my copy. I've got my call out going on down here. I've just used a very pale background shape here. If you wanted to use our shapes in in Divine, you go to your tool here that your rectangle toe and that will create any kind of a shape our and use your swatches to, ah, to feel letting. So I've done that against both my call out in my the link to my able to just to make them pop out over the page a little bit, I've got my other images here. Now, if you're looking to create a nice, neat layout, you might want to use your columns. Are you just going to lay out margins and columns and you can choose how many columns you have. So I have chosen to on when I'm in my working view, I can see how they're lining up here, So that's a good guard for you. And just to show you this is your working our view. But if you want a preview it and see how it's gonna look finally, thing is an actual actually a great tool in designed to help you get a sense of house, have a final big looking. So that's where we are. And I think we're going really well, okay, so I'm just finishing up in in design. You can see that I've gone ahead and created the third page of my hero content. I've got the rest of my body copy. I've caught Ah, little bit of a description about the video that I'm going to be linking to on I've got my quote, He from Kenny, my final image. And I've also just added my website to the layout on the bottom of the page is So this is how those three pages and now looking, I'm really happy with that. I'm just going Teoh, save my file. And I think we're ready to wrap up our our lesson here on. And I hope you can now feel confident in going into either camber or in design and starting your layout on. Don't forget to share your layouts in our project gallery so we can all see how you going. I look forward to seeing what you're up to. 10. Part #8: Creating your Cover: okay, for now, we are going to talk about creating our magazine cover. Now, I do recommend that you leave this till later in your project. Just because there is a lot of kind of, um, evolution, I guess you could say during the process of actually creating the magazine. And you wanna wait till you completely sure that you love what you've done throughout the magazine before you do the cover Because the cover really is the embodiment of everything that's in the publication. So that's a little tip. Obviously you can You can decide what flow you want, but that's how I usually do it. I usually leave my cover till the very end. So I thought we could just start by jumping onto Pinterest and having a little look around . We're back here in my Pinterest account, and I do actually have a board called Favorite magazine covers. Sorry, jumping and have a look. There just wanted to show you some of the ones that I love. Sorry, this is an L A travel magazine. It's got your your hero, your masthead. And in the the hero content is referred to. So there's an article on 50 great escapes, which sound incredible to me. I want to do it already, really. Living always has. Incredible magazine covers have referred to this magazine before. Look at all the lush, vibrant color there. It's just completely stunning, this one. I think he's unusual, and that's what draws your attention. So when you're thinking about your your your magazine image, and you should always think about having a hero image, a single image on your cover, it may be unique. Eye catching, intriguing. You know you want it to be just unusual and enoughto catch people's eyes, so you'll know, of course, this magazine cover. It's very famous. National Geographic magazine to look at her eyes. This girl's just so compelling on, and she she I think it's one of the National Geographics most famous covers of all time, and you can see why this is another great magazine cover. Just because you know the vibrant yellow and orange is in such stark contrast to the rest of the publication on. It's very obviously very contemporary. Andi really does catch your eye. I love this G magazine. Good old Clint coming to the rescue, obviously a very manly approach. It's quite. It's quite are busy. Actually, there's a lot of content teases here, but the overall composition is very, very strong, and it's very appealing to the eye. This is one of my favorite magazine covers of all time. It's so simple, you know, there's just one image. There's very little text that's just on this little text down here and just the masthead up the top. But look at that. Look at that jacket just doesn't look so gorgeous. And the makeup on the model, it's just it's completely stunning. Very, very simple. This is another example of a much busier on a magazine cover where you've got your you masthead, but lots of text are some design elements of this. You've got Daniel Craig sitting pretty in the middle there, so that's another kind of approach that you can take. So have a look through all the different ones that I've got here. I'm sure that will give you lots of inspiration for how you want to approach it. The main things are that you have let me just go through it. Let me choose one. That's a good guys. Um, hum. So let's go to Vogue. So The main things that you should think about when you're putting your cover together is that you have a masthead. So the masthead for Vogue obviously, is the name of the publication, so you need to think of the name that you're going to use for your publication. It's called the Masthead. When you have it at the top there of your cover, you should have a hero image, something that you think he's going to be really appealing to people and will really catch their eye. Then you should have some content laid. So some reference to toothy articles in your publications drying up to go overboard. I I usually use one or two. I think you get too busy with too much more. But again, that's completely up to you. Whatever you think is gonna work for your for your publication. National Geographic This is another good example of the volume number, so it may be addition one for you on the date. Eso it, Maybe you might use if you you know it depends on whether you're going to be a weekly publication, a monthly quarterly yearly. So you might just want to think about that when you date your publication. So I think National Geographic is monthly. So they've got the month and the so that makes sense for them. Okay, So that some That's a good reference point for you to start stump on and have a look at my favorite magazine covers on my Pinterest account. You can follow me here. My name's stored in the studio on Pinterest. We're going to now jumping to birth can var and in design. And I'm gonna show you how I would create my earth interiors cover in either of those software programs. Okay, See there. Okay, So for those of you using can va let's go to our file that we've created on. And Kemba, obviously, is the software that gives you these great templates. So you're already halfway there. Really? You've got you great cover page template, and it's really just up to you now to customize it. Teoh to how you see your your cover looking. So if I was to use his template to our replicate my Earth's interiors Come up, older star, go here and change the text. I'm going to be uppercase now. Obviously that text is now too large. So I'm just going to go up here to my text sites and I play around with it and see what works. Now. I don't love this font. Eso If you want to change your fonts, camera has a great selection. Are there a lot of more? Contemporary fonts are not really the classic, um, old school front. So just be a little bit mindful of that can be a little bit trickier to get the more classic font styles I've found anyway, Not a lot of these wanted to my writing for this particular magazine, but not to worry, because I'm not really creating it. I'm just giving you an example, so I'll just leave it like that. Um, now I also have a tagline for my magazine, so I'm going to change that in Syria's US and design and a living. Now I would use cliffs in in design, and I'll explain those tea later, but I don't think we have them in canvas old. Just use a dash on, and I can just use my cursor to move it around a cash that typefaces really annoying me. Let's go to this one. It's slightly better again. I'll just take the font size up there a little bit. Um, now what? I think that a good thing to do is if you've got an image that you're uploading, upload it now it can take a few minutes to upload in camera. So you just go to upload up low urine images. I've already got mine here, so I cannot I can actually just click on that and you'll see that that automatically appears on the page. I'm just going to resize my image now. Now it may look like it's disappeared, but it's actually just gone to the back layer, so I can now take this'll image off. Get rid of this and you'll see it's appeared in the back there. Now it's looking a bit funny. It looks like I just need to resize it so I can just grab there, this sizing elements there and move it around. Now that's looking a lot better. Actually, you know, I'm not happy with it. I'm gonna put it on again. Okay, that's looking better. Now you'll see that I really need to do some moving around now so I can continue to use my cursor to move some of these things up. So the out of the way of the mast here will change the date here April 2018. And I'll change this to addition Number two. You can call it addition or issue whatever you feel comfortable with. Now I'm going to move my mast hit up. So it's not covering the image, and I'll move my tag line here as well. I think this is still looking a little bit big this image, so I'm just going to keep playing around with it. Just scale it down a little bit on. I think that's looking boot. Now you'll see that the template had these are text elements down the bottom. I'm just gonna move them up so they concede on a cleaner background. So it's not sitting directly over the image. I don't want to use Thes are additional text elements, so I'm gonna delete some. I'm gonna move this and ongoing Teoh actually have these aligning lift. I'm gonna get rid of that now. I like the idea of having my website on the home on the front page, but it's gonna move this around, move this down. So what I'm aiming for is just a really clean layout. So not know text or the actual hero image because obviously, what I want to really be upto showcases my my artwork here, which is called Heart of the Matter. And that's the That's the main just of the cover. So anyway, I'll just put my website down here and I will save these here. I will actually change these to, say new clucks your, uh, Mets Spahr heads and weekend totes the other products that I'm promoting in my publication . Now that's looking a bit too big. So again I can just go down and drop the font size. I want O pop that color a little bit so changed to pink, and I'll just add this one as well. Now this one. I'm talking about my piece of hero content, which was called Communing with Nature. Have you seen talks to your garden recently? Lately, actually, So I might just up that font size a little bit. Move it up. I might take that front size down. I think they're about the same now. That's good and literally that seat. That's all I'm going to do for my cover. I think it's looking nice and simple. Not too crazy. I'm happy with how the main images looking on that seat for May. So if you're using camera, go ahead and jump on, um, and create your cover. Share it with us in the project gallery so we can see how you've gone. For those of you using in design, I'm gonna jump onto in design next and show you how to create your cover there. Okay. See there. Okay, So for those of you using in design, let's open up the magazine layout file that we created earlier and just go to your first page so you might choose to zoom in there just a little bit. Just make sure it's nice and tended on your page on then. I just want to make sure that you've got the right panels open so you can use all of the tools that you need. So in your workspace area, I would choose essentials on. Then. Just make sure that you've got your characters panel are ready to access your paragraphs panel. You also want to be able to see your swatches. Your colors glyphs are also handy. That's probably really good starting place. So we're all good to go. Eso The first thing I'm going to do is I'm going to import my hero image. So you go to file, then place on, go to the folder that you've got all of your images saved into. I've got my hero image there. I'll just click open and then using my cursor, I will just place that on page. Okay, let me try that again. That didn't work too well the first time. Okay, so here it is on these air, your tools he that you can use to manipulate text images in design. So I'm just going to use my direct selection tool to just scale that image because I need it to be a little bit bigger on the page on. Then I will just play around for a little bit to get that looking rot on. That's a decent. That's a decent start. I'll still continue to play around with this. You'll you'll find that you do need to double on reposition as you go just to tweak it and make sure that you happy with the layout. But there you go. That's my hero image placed in on the home page on that's looking not too bad little. So the next thing that we do is create a mast hit. Now the masthead, all the name of the magazine what, pretty much always sit here at the top. So using your text tall, you create a text box on and then you'll see the cursor appear. And then you can just type in the name of your publication. A Z concedes Very small. I'm gonna highlight that text and then go to my tech sizing on Click 72 You. Now that's still not quite big enough for me. Just you can use your character panel here as well and just get a lot beat by beat to make to make it the size you want. That's looking okay. I'm going to go to my swatches panel here, and I'm going to change the color off my masthead toe. What Now? I'm that fronts OK, but I don't love it. There's particularly there's a specific front that I use for my publication and its adobe Kessel on pro for the for the hero type thing. So just change that, and now you can see that it's actually disappeared. It hasn't really it's just become too. Beak are for the text box. So I could just expand that text box on and you'll see that it's still there. I might just drop the font size down a little bit more now. Okay, that's looking good. Now I'm going to create another text box underneath for my tagline. So interior. Until the case, I'll just change that interiors double space hot and design a double space and leaving now , I did mention glyphs, which is are something that you can use Your blues panel just gives you a little quirky, typographic elements that you may not find in your type selection to begin with. So I'm just going to use the little circles he to separate are some words in my subheading , and you just click on them like so, and you can save them Apia. A few more spaces in their work for me Now, this also needs toe and pop in size a little bit. Okay, so that's looking good. Now, um, I actually really like using some metallic colors in my layout, so I'm gonna go swatches on and I'm just going to go a new color swatch now in design gives you all of these different amazing color libraries. And they have specifically a metallic color library. And you'll see he that there always are silvery and gold metallic colors that you can choose from. I'm going to go for a copper, a copper color. Let me city now. I did manage to find this not true recently. Um, that looks glad. Quite a nice cop, McCullough. I can keep scrolling. Of course not. All these actually look metallic but there in that metallic swatch selection. So whatever you think, um, where is my car? Park favorite. Here we go. Something just a little bit deeper. Okay, so I'm going to choose that, um, telling me that I've actually already got this watch, uh, in my swatch power it sold. If you see here, these RL this watch is most of these ones are just the starting swatches that adobe gives you when you open up in your file. But I've actually already added two new swatches, so I've actually already got that copper call upheld there. So I'm just going to highlight my text and choose that color. And that will change the color of that text over. So that's looking good. I'm just going to make sure it's aligned lift. Um and great. Now the image I still think needs to be come down a little bit. So I'm just going to munch that down on. Then I'm going to create my second sub hitting, which is just latest news from a studio grow that needs to change Fontas. Well, I'm just going to increase that size. I'm going to make it. What? And that's looking pretty good. I may even just make that a little bit bigger once again. So as you can say you, just the cut designing color just takes some playing around just to our tweak things toe to get them to the point where you're happy with, um so just a little bit of patience is required. Now, I'm just going to create a box here, and I'm going Teoh, use my pink color from my swatches. I'm going to use my anchor point tall here to remove one of the corners off my books. I feel fearful work. Yeah, I want to delete an anchor point. Well, that's interesting wise and that working for me let me try again. Okay? This perfect Now, this is just something I'm going to add to the top here. Now I'll just make a little bit smaller. This is just a design element that I've added. Um, no need to you Teoh to replicate it, but it's just a way for me to highlight the addition, so I'll just call it a Pool 2018. I'll just change that font size and the color again. I'm actually going to have these type on an angle so you can see at the bottom near. I've got the option to just move it around on. That's just going to sit there in the top right hand corner. Um, now, obviously, that means I'm going to have to move Thistle down at gain, which is fine, just much it and maybe bring it over to the left again. That's looking pretty good, I think. Oh, just you set down as well. And I might even bold that so hard, like the text and I'll just hold it. Okay, that's looking great. Really. All I have left to do is just add my content. Teasers are to tell people a little bit about what's in the magazine again, and I'm doing this on a clear background. So it's not to our interview with the image. You're commence spiral note heads and weekend it hurts and my hero content communing with Nitya. Have you talked to your garden? Might lead. Okay, great. Nearly there. I'm just going to change the color of thes content teasers. I'm going to increase the size and just changed over to my Fontaine. And I think I'm pretty happy with that. I may just bold Ah, this type just to make it stand out a little bit more. One of the other things that you might just like to do is use your paragraph tall. I don't like hyphenation in my text, so I'm just going to turn hyphenation off. And that will just change the layout of my text a little bit. But there we go. We've completed our cover in in design and can va. So it's over to you now. Why don't you jump in and create your cover on and I would love to see it. So please do share it to our project gallery. If you've got any questions or you need some help, just let me know. I'm always happy to give you some tips if you need it. Okay. Lets go 11. Part #9: Creating Interactivity: Okay, so we are moving on to interactivity, which is really exciting because we are so close to finishing. We are really, really just a few steps away from having a complete digital magazine s. So if you've made it this far, congratulations. You've all done really well on now. We've just got a few simple, a few simple steps, and then we are done. So I'm going to start in Canada. And I'm just going to show you, um, hyperlinks in Kansas so you can actually create buttons, but just by creating shapes in canvas. But he doesn't have a button function per se in the way that in design has in designers has an extra level off sophistication as a layout program. And buttons are a little bit easier, but I'll show you in in camera anyway. But first, let's look at hyperlink. So, in my hero content, I have this video that I want Teoh link out to. So I've got my link already. Should go. This is Kenny are talking about plants as Centeon beans. So I'm just gonna grab that hyperlink there. And really all I have to do is ah, Hypo is highlight the text that I want to link to. And then I just go to my link, our button here, type of the in n press apply now, you'll notice it hasn't made much of a change to the text. So I'm also going to bold that just to give it some more on. Then when you when you download that, that link will become alive and that will take any of your readers are back toe watch that video are so that's a really nice easy process in Canada. I'm just going to go to a blank page now and just show you how to create a button if you if you want to. Um now all you need to go to go to elements are in just create a shape, sometimes are in camera, takes a while to get these shapes on the page. It's going on the wrong page. Someone's gonna drag it down. Now I just want to create a small button. So I'm going. Teoh, use this as a button shape. Ah, and I'm just going to go to my text a little bit of text on and I want to think shop the note so I'm just going to then change the text color toe. What? Uh, and I'm just going Teoh change this around for a little bit of fiddling. Then you just need to, ah, drag over both of those. So you've got them both selected, and you group them to get our Sorry. That's now one object and that can now work as a button. It's a pretty by sick button, but it's on nice and easy, easy nevertheless, And then once again, once that object is grouped, you just need to go to your hyperlink button and add your heart lengthy A. On That's dumb. So that is Ah ha! Police and buttons in Canberra if you're using Can Virgo tours as usual, this software so easy that I'm sure you'll get done in the flesh again. Any questions? Just give me a chef. Okay, so where are now going to jump into in design and we're going to look at our interactive elements for a publication. Now I have just opened my shop page. So this is the first feature page in my magazine where I showcase my latest products on these Airil products you can buy that have my design are printed on them, so things design is called heart of the metal, and you can get a variety of products from different online's online stores that I feel through. So I want to create some buttons here, and I'll just show you These are my buttons here are so basically people can click on that on, then go straight to through to my online store. So to start with, what we're going to do is change over to our interactive workspace. So if you remember, you goto work space and you choose digital publishing, and that will give you all of the interactivity tools that we need to create buttons and hyperlinks. So I'm just going to jump over to a blank page on, show you how I start a button from scratch so essentially you can choose any shape for your button. I'm going to use my my shaped all human in design. You can see it gives you the option of choosing a rectangle, ellipse or polygon. I'm just going to go with a basic rectangle, and that's looking pretty good. I'm just going to change the transparency on that, and I'm also just going Teoh change the corners on that. So I'm going to get a corners and just choose a rounded corner and I'm just going to increase the corners. A little bit of you can see it's just changing there. I'm gonna press OK. What I will point out to you is that if you want to choose a already created, but you can go to the buttons panel and then just go to sample buttons and you can see here that in design already has a whole different range of buttons already created. So you can just click and drag onto the page. And that's giving you a nice option. Actually looks a little bit more like a button on and this hits of the year for you to play with. I'm not a big fan of these these buttons, so I'm just gonna go ahead with my own. Now What I need to do here is click text end, create my action that that I want to sit down on the bottom so I'm just going to go shot the notebook on I'm just going to change the font and the size and the color soldiers. Ghoshal What text on. But it's just going to seat on top of my buttons shape. I'll just get rid of the upper tastes. And I might even bold that. Now what we want to do is just make sure that the background shape and the text workers one . So I'm actually going to select both of these, and I'm going to group them together. Okay, so two group objects together, you just select both of them and go to object and then group. And that will make sure those two items of functioning as one. Okay, So what I now want to do is actually create our our button interactivity. He So I'm going to go Teoh my button panel again on I'm going to choose an action. If you drop down, he can see all the different actions that your button contain. It can take you to a different page. Oh, are you can take you to a you Earl. And that's the one that I want. So I'm going to choose Take me to a girl. I'm going to name the button. I'm gonna call it notebook. Ah. And now what I need to do is tell it we're on the web. That I want this button to go to. So I'm going to my shop. I'm going to see this. Yes, this is exactly the notebook that I want a link to, and I'm just going to choose my hyperlink Jump back in and then add that Harper Link here on that will give me my button. That's really for a basic button. Really? That's all we need to dio when you click it. You'll notice if you've got these age around it here with the dashed line that actually shows you that it's a button. Okay, so if we wanted just to create a symbol hyperlink in in design, it's very simple. Just go to our text button our credit text field and rot your text. Um, and really, all you need to do is highlight that text on and then go to your hyperlinks panel. So is slightly different from your buttons panel on your theory, uh, fueled there where you just need to outpaced your you are really into on. It's telling me that it's read the URL. It's got a green light. It can see that that you are real is going to work, and then that is all that I need to do. That text is now a hyperlink and will come up as such when we actually published out page. OK, so that's our buttons and hyperlinks in in design. Hopefully, you'll now be up to go to your layout Total page, where you're looking to link out Teoh external places on the Web. So your online shop or your blogger website or anything else that are you want to take people to. I'll go ahead and create your buttons on any hyperlinks on Give that interactivity ago. I'm sure you'll find it nice and easy, but if you have any questions, just give me a shout and I'm happy to help. 12. Part #10: Publishing your Magazine: So we're now on our final steps, So I hope you're excited. We're very close to being out to publish our digital magazine. So in our last class, we've just got two more steps to take. Are we going to save our camera or in design far as a single page? PdF and then we are actually going to upload it. So the second step involves using a magazine site called Issue and Issue allows you to upload your PF and create a magazine Ah, format that allows double page spreads and allows you to flip through and navigate as you would as if you are reading a real magazine are now Issue has a paid version and a free version, so just note the free version doesn't allow interactivity. So if you just want to use your magazine as a simple, interactive pity, if that's great or you need to do is go to Step one where we'll be exporting our in design far as an interactive pity if and you can go ahead and share that and you're ready to go really, so you can publish it by your website. Ah, shared by your email marketing system are shared on three Social, you're pretty much ready to go, so that's exciting. And in the second step is an optional one. And again, there's two options within that step a free or H A paid up version. So we're going to now go into our artwork files and do that lost sip of saving out file to a pdf. So I'm going to go into Candle and he can see we've got off our entire magazine, all laid out looking good. Ready should go. So just make sure that you've are added all of your ah, your links. So just make sure that everything is looking good and those hyperlinks were all sorted on. Really? In Kember, it's a very simple step. You just really have to go to download. Ah, and you choose print pity of print. All pages don't select crop marks, and then you just click download, and that's gonna prepare your pity if ready to go. So that just takes a moment and it will download to your desktop. Ah, and then you have your your magazine, which is incredibly exciting. I hope you're I hope you're pleased with your with your magazine. Let's see how this is looking. It should only take one more minutes. I'll just get rid of this. I'm just looking down here to see my pity if being generated. And here it is. How good does that look? Let me just page down through, okay? So you'll notice that we've got our our layout in single pages on this is one of the limitations for candor, but we'll get over that when we if we publish it to issue. But anyway, so this is all I think looking really great are my links are working really well, So that's taking me straight to my website, which is great. I also have it ready to go there. Um and that's canvas. So, uh, let's ah, now click over to in design and have a look at how we do it there. Okay, so now we're in in design, and we've got our magazine laid out here. It's all looking great. The first thing I recommend that you do is just check everything is in order. So just in your essentials workspace. Just make sure all your links are looking good. Now, your links are all of your images. Now, if in design. If any fuel links have dropped off for some reason in design won't be off to find those images, and it will generate a blurry PdF. So you want to make sure that there are no red buttons here which will be flagging, that a link or an image has dropped off somewhere. But these are all looking good. Eso I think all of my links are connected, which is great. Now, I'm just also going to check my hyperlinks. So I'm going to a switch over to my digital publishing workspace, and I'm just gonna check all my hyperlinks. You can also check your buttons. You should get green lights coming up here to show you that all of your high pollings were working. So there's anything red. Check it out. But if it's all looking green, then you should be good to go. So now we're just going to export our in design file Toe up, idiot. So, file export. Choose your file name. I'm gonna call it Daimaru three. Ah, And make sure you choose interactive Adobe Pdf here. You want interactive press save? Now it's gonna give you some options here. I'm going to show you are the difference between exporting to a single page layout and a double page spread. So first of all, we're going to the single page. So what you want to do is you want to make sure you're exporting all of your pages and choose pages instead of spreads. There's not too much to worry about here. I would just suggest that you make sure that your compression is on high and resolution is at 300 d. P. I go back to general and then just go down to export. You might get a few little notification to, but these were okay for May, and it's just going to generate away. Okay, so lovely. I now have my single page interactive PD. It's now you might just want to go through and check that some of your links are working. That's looking good. That's taking me to my website. Fantastic. And that is your single page PD. It's Ah, so you're ready to go with that one? I'm just going to show you what it looks like if you would Teoh export it to a double page spread. So again you just go back to export. And there's only one thing that you really need to change, and that is changing from pages to spreads. So just make sure you can. You have got all pages teach and you're looking at spreads, and then you just go to export. Okay, here we go. Here we are, guys. And you can see the difference here is that I now have my pages in double page spreads. And that's great. This is actually the file that I use for my final magazine. For all this is literally as far as I go. I'm really happy with this. Um, I might just take another one of my links. Um, go. So this linked to Instagram is working? That's great on. So I now have my final in design. Pity. If so, why don't you have a go at that on? Then I will actually show you the final step, which is publishing to issue if you'd like to do that as well. Okay, so this is our last it and it's an optional step because it's it does require you to pay if you'd like to use the issue Interactive service. But let me show you what issue is anyway. And then you can make the choice yourself. So I'm just going to search online on It'll take me to issue and it's a digital publishing platform. So it'll, uh it will give you all the options that you need. What you want to do is log in first on, then go to publish and upload. So only if you don't have, ah, an account you'll need to sign up on and you can sign up for free. And you can, as I mentioned, upload a single edition for free. But he doesn't include that interactivity. So you actually have to pay to be able to to use the interactive additions here. But anyone that let's let's get started. I'm going to select my file toe upload again. Remember, we have to use Thesiger Page Edition because that's what issue requires to generate the foul that we're looking for. Okay, so our file is now uploaded and you can see we've got the basic look here. You know, I just need to fill out a few bits of information here. A description for your magazine. Ah, and you'll see that too. Not just stand here. Give it a publication dates. Uhm I'm going to choose today. Sometimes this little calendar can take a little while to ah, Apia charities. Okay, Now you can see here you've got the up option to upgrade to premium, to allow downloads and to detective links. So I'm just going to show you what that option is. So it does give you a fair few options. If you're looking, Teoh created a magazine that you're gonna publish regularly. Ah, and that you'd like t really turn into a content marketing strategy. In the long term, this may be the option for you. It allows each sell subscriptions sell single issues are in bed. The magazine, in your publication, in a very customized way it gives you are statistics on what readers are doing with your publication. So where they're spending their time in the magazine on it allows readers to download the magazine from the site to their desktop. So there is a bit of a price to at $35 a month or 520 80 year, So I choose not to use this option. I just publish my interactive pdf to my website, but this is something that you might want to consider up again. You probably don't want to use issue if you're not going to go for the paid option because it actually doesn't allow you to use the free version with interactivity, so I'll just go through and show you anyway, The steps, in case you wanted to do a ah non interactive version. So you just choose your audience. Just choose published the schedule published days. Ah, and then publish. Uh, then I just ask you used it, Ask you to choose what kind publication of these I'm choosing editorial, and then it gives you the options of how you want to share share that. So if I was to use this option, I would get some code to actually be able to share this on my website. So it's generating here on you can specify the different dimensions here that you want to use on your website. So if you do use this, this is the free version once again and it does come with some advertising. So you'll see this actually appear on your website so I can just play around with Thea the dimensions here I can choose responsive wits on the double page and I can choose it, Teoh. Flip pages automatically on and then it just go down to the bottom. Here, just skip all of this, but because it's just trying to up sell your game. Eso you just save and get the code and then that gives you some code that you can embed on your website. And I'll just show you what it looks like on my website. So this is how it looks on my website. So not overly attractive t start with. But you can then credit full screen and then it will actually give you the option to our go through. And that's a pretty good look. I think so. An option for you to consider. So that's issue on and you've now got into the end of things program. So I hope you're excited. I hope you find the options really helpful on. I'd love to hear your feedback, but don't forget to show your finished our interactive magazine to our our shared space and to allow everyone else to see it and keep us in June with what you're up to