Content Marketing Masterclass | Brad Merrill | Skillshare
Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
82 Lessons (3h 36m)
    • 1. Welcome To The Course!

      6:46
    • 2. [Marketing] What Is Marketing?

      3:32
    • 3. [Marketing] How Marketing Has (And Hasn't) Changed

      2:54
    • 4. [Marketing] Understanding the Cognitive Buying Journey (And Funnels!)

      3:45
    • 5. [Marketing] A Word Of Warning

      0:58
    • 6. [Content Marketing] What Is Content Marketing?

      3:46
    • 7. [Content Marketing] Defining Your Goals

      2:41
    • 8. [Content Marketing] The Importance Of Storytelling: How To Tell Compelling Stories

      6:08
    • 9. [Content Marketing] How To Create Detailed Buyer Personas

      4:31
    • 10. [Web Design] Why Good Design Matters

      2:55
    • 11. [Web Design] The Importance Of Responsive Design

      2:18
    • 12. [Web Design] How Minimizing Your Design Can Maximize Your Results

      2:22
    • 13. [Web Design] Why You Should Be Using Landing Pages (And When)

      2:22
    • 14. [Web Design] Baking Social Proof Into Your Site

      1:19
    • 15. [Web Design] Planning For Edge Cases

      0:53
    • 16. [Web Design] Why I Recommend Using WordPress

      2:08
    • 17. [Content Ideas] The Importance Of A Reliable Ideation System

      0:45
    • 18. [Content Ideas] Creation Begins With Consumption

      2:13
    • 19. [Content Ideas] Conducting A "Brain Dump"

      1:19
    • 20. [Content Ideas] The #1 Tool For Content Research And Competitive Analysis

      2:05
    • 21. [Content Ideas] Questions Straight From Your Target Audience

      1:33
    • 22. [Content Ideas] Eavesdropping On Niche Communities

      2:02
    • 23. [Content Ideas] How Your Existing Audience And Content Can Help You Generate New Ideas

      1:23
    • 24. [Copywriting] The Importance Of Effective Writing

      2:40
    • 25. [Copywriting] How To Write Perfect Headlines

      3:59
    • 26. [Copywriting] Matching Your Audience's Tone & Vocabulary

      1:45
    • 27. [Copywriting] Maintaining Focus With Your Content

      1:08
    • 28. [Copywriting] How To Write A Call-To-Action

      3:15
    • 29. [Copywriting] How Grammatical Errors Can Cripple Your Marketing Efforts

      2:30
    • 30. [Copywriting] How To Become A Better Writer

      7:15
    • 31. [Types Of Content] Content Types Intro

      0:33
    • 32. [Types Of Content] How To Create Epic List Content

      2:35
    • 33. [Types Of Content] Teaching Your Audience With Tutorials

      2:05
    • 34. [Types Of Content] Two Approaches To Q&A Content

      2:02
    • 35. [Types Of Content] Interviews & Profiles

      2:41
    • 36. [Types Of Content] Combining A List With A Roundup

      2:03
    • 37. [Types Of Content] How To Create Valuable Reviews & Comparisons

      2:13
    • 38. [Types Of Content] Working News Into Your Content Strategy

      1:09
    • 39. [Types Of Content] Creating Valuable Roundups & Resource Lists

      1:04
    • 40. [Types Of Content] Thought, Opinion, & Controversy

      1:44
    • 41. [Types Of Content] Stories As A Content Format

      2:33
    • 42. [Types Of Content] Statistics & Original Research

      1:29
    • 43. [Types Of Content] Presenting Complex Data For Visual Learners

      1:28
    • 44. [Types Of Content] How To Write A Case Study That Turns Readers Into Buyers

      3:05
    • 45. [Repurposing] Content Formats

      2:27
    • 46. [Repurposing] How To Generate An Endless Stream Of Fresh Content

      1:33
    • 47. [Repurposing] Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content

      4:03
    • 48. [SEO] A Brief Introduction To SEO

      3:26
    • 49. [SEO] Understanding Search Engines

      3:35
    • 50. [SEO] Basic Site Setup For SEO

      3:43
    • 51. [SEO] Titles & Meta Descriptions

      3:51
    • 52. [SEO] Themes & Template Settings

      5:17
    • 53. [SEO] How To Select The Right Keywords And Create High-Ranking Content On Any Topic

      5:19
    • 54. [SEO] Does Keyword Density Matter?

      1:54
    • 55. [SEO] Internal Links

      2:10
    • 56. [SEO] Image Optimization

      1:05
    • 57. [Promotion] Why Promotion Is Important

      1:07
    • 58. [Promotion] Strategic Collaboration

      2:11
    • 59. [Promotion] A Simple Way To Get Leading Influencers To Share Your Content

      1:44
    • 60. [Promotion] Teasing Your Content On Social Media

      1:48
    • 61. [Promotion] How To Get Your Content Featured In Popular Resource Lists

      1:24
    • 62. [Promotion] Don't Neglect This Free Source Of On-Demand Traffic

      1:08
    • 63. [Promotion] How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)

      3:01
    • 64. [Promotion] An Extremely Effective Way To Significantly Grow Your Audience Overnight

      4:03
    • 65. [Email] Why An Email List Is Essential For Your Content Marketing Strategy

      3:17
    • 66. [Email] How To Entice People To Opt In To Your List

      6:55
    • 67. [Email] Standard Opt-In Forms

      2:17
    • 68. [Email] High-Profile Opt-In Forms

      2:29
    • 69. [Email] How To Turn Commenters Into Subscribers

      0:56
    • 70. [Email] A Counterintuitive Strategy To Increase Your Conversions

      1:02
    • 71. [Email] Using Social Proof To Grow Your Email List

      1:07
    • 72. [Email] Nurturing Your List: The Key To Maintaining Relationships Over Time

      4:06
    • 73. [External Channels] External Marketing Channels Intro

      3:37
    • 74. [External Channels] Facebook Pages & Ads

      4:45
    • 75. [External Channels] The Perfect Facebook Ad Funnel (For Leads)

      2:57
    • 76. [External Channels] Facebook Groups

      4:01
    • 77. [External Channels] Marketing On Twitter

      3:30
    • 78. [External Channels] Marketing On Instagram

      5:10
    • 79. [Measuring Results] The Importance Of Data

      0:46
    • 80. [Measuring Results] Which Data Should You Be Monitoring?

      2:49
    • 81. [Measuring Results] Moving Forward: What To Do With Your Data

      1:09
    • 82. The Next Steps

      0:39
58 students are watching this class

About This Class

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I've spent more than a decade working at the intersection of business and media, which has given me a unique competitive advantage as we've entered this world where every company is expected to be a media company.

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to market your business in the digital age.