Content Marketing Masterclass | Brad Merrill | Skillshare
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82 Videos (3h 18m)
    • Welcome To The Course!

      6:46
    • [Marketing] What Is Marketing?

      3:32
    • [Marketing] How Marketing Has (And Hasn't) Changed

      2:54
    • [Marketing] Understanding the Cognitive Buying Journey (And Funnels!)

      3:45
    • [Marketing] A Word Of Warning

      0:58
    • [Content Marketing] What Is Content Marketing?

      3:46
    • [Content Marketing] Defining Your Goals

      2:41
    • [Content Marketing] The Importance Of Storytelling: How To Tell Compelling Stories

      6:08
    • [Content Marketing] How To Create Detailed Buyer Personas

      4:31
    • [Web Design] Why Good Design Matters

      2:55
    • [Web Design] The Importance Of Responsive Design

      2:18
    • [Web Design] How Minimizing Your Design Can Maximize Your Results

      2:22
    • [Web Design] Why You Should Be Using Landing Pages (And When)

      2:22
    • [Web Design] Baking Social Proof Into Your Site

      1:19
    • [Web Design] Planning For Edge Cases

      0:53
    • [Web Design] Why I Recommend Using WordPress

      2:08
    • [Content Ideas] The Importance Of A Reliable Ideation System

      0:45
    • [Content Ideas] Creation Begins With Consumption

      2:13
    • [Content Ideas] Conducting A "Brain Dump"

      1:19
    • [Content Ideas] The #1 Tool For Content Research And Competitive Analysis

      2:05
    • [Content Ideas] Questions Straight From Your Target Audience

      1:33
    • [Content Ideas] Eavesdropping On Niche Communities

      2:02
    • [Content Ideas] How Your Existing Audience And Content Can Help You Generate New Ideas

      1:23
    • [Copywriting] The Importance Of Effective Writing

      2:40
    • [Copywriting] How To Write Perfect Headlines

      3:59
    • [Copywriting] Matching Your Audience's Tone & Vocabulary

      1:45
    • [Copywriting] Maintaining Focus With Your Content

      1:08
    • [Copywriting] How To Write A Call-To-Action

      3:15
    • [Copywriting] How Grammatical Errors Can Cripple Your Marketing Efforts

      2:30
    • [Copywriting] How To Become A Better Writer

      7:15
    • [Types Of Content] Content Types Intro

      0:33
    • [Types Of Content] How To Create Epic List Content

      2:35
    • [Types Of Content] Teaching Your Audience With Tutorials

      2:05
    • [Types Of Content] Two Approaches To Q&A Content

      2:02
    • [Types Of Content] Interviews & Profiles

      2:41
    • [Types Of Content] Combining A List With A Roundup

      2:03
    • [Types Of Content] How To Create Valuable Reviews & Comparisons

      2:13
    • [Types Of Content] Working News Into Your Content Strategy

      1:09
    • [Types Of Content] Creating Valuable Roundups & Resource Lists

      1:04
    • [Types Of Content] Thought, Opinion, & Controversy

      1:44
    • [Types Of Content] Stories As A Content Format

      2:33
    • [Types Of Content] Statistics & Original Research

      1:29
    • [Types Of Content] Presenting Complex Data For Visual Learners

      1:28
    • [Types Of Content] How To Write A Case Study That Turns Readers Into Buyers

      3:05
    • [Repurposing] Content Formats

      2:27
    • [Repurposing] How To Generate An Endless Stream Of Fresh Content

      1:33
    • [Repurposing] Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content

      4:03
    • [SEO] A Brief Introduction To SEO

      3:26
    • [SEO] Understanding Search Engines

      3:35
    • [SEO] Basic Site Setup For SEO

      3:43
    • [SEO] Titles & Meta Descriptions

      3:51
    • [SEO] Themes & Template Settings

      5:17
    • [SEO] How To Select The Right Keywords And Create High-Ranking Content On Any Topic

      5:19
    • [SEO] Does Keyword Density Matter?

      1:54
    • [SEO] Internal Links

      2:10
    • [SEO] Image Optimization

      1:05
    • [Promotion] Why Promotion Is Important

      1:07
    • [Promotion] Strategic Collaboration

      2:11
    • [Promotion] A Simple Way To Get Leading Influencers To Share Your Content

      1:44
    • [Promotion] Teasing Your Content On Social Media

      1:48
    • [Promotion] How To Get Your Content Featured In Popular Resource Lists

      1:24
    • [Promotion] Don't Neglect This Free Source Of On-Demand Traffic

      1:08
    • [Promotion] How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)

      3:01
    • [Promotion] An Extremely Effective Way To Significantly Grow Your Audience Overnight

      4:03
    • [Email] Why An Email List Is Essential For Your Content Marketing Strategy

      3:17
    • [Email] How To Entice People To Opt In To Your List

      6:55
    • [Email] Standard Opt-In Forms

      2:17
    • [Email] High-Profile Opt-In Forms

      2:29
    • [Email] How To Turn Commenters Into Subscribers

      0:56
    • [Email] A Counterintuitive Strategy To Increase Your Conversions

      1:02
    • [Email] Using Social Proof To Grow Your Email List

      1:07
    • [Email] Nurturing Your List: The Key To Maintaining Relationships Over Time

      4:06
    • [External Channels] External Marketing Channels Intro

      3:37
    • [External Channels] Facebook Pages & Ads

      4:45
    • [External Channels] The Perfect Facebook Ad Funnel (For Leads)

      2:57
    • [External Channels] Facebook Groups

      4:01
    • [External Channels] Marketing On Twitter

      3:30
    • [External Channels] Marketing On Instagram

      5:10
    • [Measuring Results] The Importance Of Data

      0:46
    • [Measuring Results] Which Data Should You Be Monitoring?

      2:49
    • [Measuring Results] Moving Forward: What To Do With Your Data

      1:09
    • The Next Steps

      0:39
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About This Class

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I've spent more than a decade working at the intersection of business and media, which has given me a unique competitive advantage as we've entered this world where every company is expected to be a media company.

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to market your business in the digital age.

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Brad Merrill

Entrepreneur & Tech Journalist

Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been writing and building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal.

What Students Are Saying

"Chapter 16 is worth it's weight in gold. Brad actually gives value with his classes not an overview of non useful material. I had to follow him after this cour...

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