Content Creation Strategies for Creative Entrepreneurs | Dvorah Lansky | Skillshare

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Content Creation Strategies for Creative Entrepreneurs

teacher avatar Dvorah Lansky, Author & Course Creation Specialist

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

1 Lessons (51m)
    • 1. 1 Content Creation Workshop Final

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About This Class

Creating content can be a lot of fun. It can also be a bit daunting.

In this class you'll:

  • Discover a variety of ways to create and distribute content online.
  • ​​Learn how to transform your knowledge and increase your credibility.
  • ​​Take steps to go beyond the idea phase and into a content development stage.

Having Content in a Variety of Formats Can Increase Your Credibility and Visibility

  • You can be seen as an expert in your field.
  • Grow your following and your email list.
  • Create content and generate a variety of income streams.
  • Share your knowledge and help others.
  • Receive satisfaction from the creation process.

You'll want to have pen and paper handy to jot down ideas you get while going through this training.

Here's to your success,

Meet Your Teacher

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Dvorah Lansky

Author & Course Creation Specialist


Greetings! My name is D'vorah Lansky. I have a Master's Degree in Education and am the bestselling author of many books including; the Action Guides for Authors series of workbooks and journals and the Health and Happiness Journal series.

Since 2007 I've created 40+ online training program and have taught online marketing and course creation to thousands of authors, entrepreneurs and creatives, across the globe.

One of my passions is to help people share their brilliance with the world.

I look forward to connecting with you here on Skillshare and welcome you to explore my courses on Creative Course Creation Tips, Tools and Strategies.

I've you'd like, check out my website at:

And you can view my books, workboo... See full profile

Related Skills

Creative Writing Creative

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1. 1 Content Creation Workshop Final: hello and welcome to content creation strategies. This is part of our content creation workshops Siri's and I'm a real excited to share this content with you here today. My name's Devora Lansky. I have a master's in education. I've been teaching online marketing and content creation full time since 2000 and seven. I've published over 20 books and I have over 40 online courses that I've created, which I'm excited about, and I'm really passionate about creating content. I can. I think it's a form of artistic expression as well as a great way to grow a business. And I love sharing ways to help people to share their brilliance with the world. So here's what we'll cover. Today we're gonna talk about how you convey benefit by creating content types of things. You can create content for, ah variety of types of content that you can create ways that you can sell your content, both digital and print on demands. We're going to talk about print on demand and how you can benefit from that and what exactly that is. And then we're gonna do some exercises where you can identify what you'd like to create. So you may wanna have pencil and paper handy so that you can jot down your thoughts, your questions, your ideas, things that spark your imagination so that you can take action on what you learned today. So let's dive into our training. Let's begin by exploring this thought. How can you benefit by creating content? Well, first of all, it's fun and enjoyable, but it can also be quite profitable. Having content in a variety of formats can increase your credibility and your visibility. It will also allow you to feel that you have something to offer when you're when you have guests to your home, you want to be able to offer them coffee and maybe something to eat or a meal right? Well, when you invite people to your online home, which is your website, or your blog's or your social media sites, you want to have something to offer them will Creating content whether you're selling it or offering it as a gift can help boost your self confidence. To feel like I have something to offer. We all have something to offer, but sometimes if we can't see it in a tangible way, sometimes weaken doubt ourselves and also the seed that I'm in a plant, which is probably the most important thing I'm going to say today. I believe and that is what you take as second nature. What you think is no big deal other people are thirsting for. Imagine what you know now and imagine if you had someone to guide you and share with you what you can share with others. And that's what creating content can dio. It could help you be seen as an expert or a specialist in your field can help you grow your following and your email list. You can also create content to generate a variety of income streams, and we'll explore a lot of those here today. Sharing your knowledge in the form of different types of content can also give you a great sense of satisfaction as you help others, and you can also receive satisfaction from the actual creation process. There's something about creating, whether it's drawing lines on a piece of paper or painting or taking photographs or creating content in a word document. There's something so satisfying about the creation process, and so creating content can check off a lot of these points, you might be wondering, Well, what types of things can I create? And so I have several ideas in many different areas that I want to share with you here today, and you might want to jot down any that seem to spark an interest for you. You can use content for your own personal use. Maybe you want to create it a tracking sheet to help you monitor something or create a new habit or become more productive. You might want to create content to sell so that you can offer programs or that you can create multiple streams of income. You can create content to give as gifts are there to your subscribers to your readers. Tear students auras opt in gifts opt in. Gifts are wonderful vehicles for content in especially in the format of a Pdf file. Those air the easiest to create and the easiest to offer to your audience. You can create course content in written format, an audio video format. You can create companion material either for your course for your book, for your giveaway to go along with your blogged posts to go along with information that you give to your email subscribers. You can also create companion material for your Facebook groups. Let's say there's a discussion going on, and people are wondering, How do they keep motivated? Whatever your topic area is, maybe it's in the area of health and wellness, and you're having a discussion of how do people remember to walk every day? Or how do they keep track of how much water they drink? Well, you can create a worksheet that becomes companion material where you can help equip your members, and that adds more value to what you're offering, and it helps people along the way. You can also create productivity's tools. If you're wondering how to get more done, let's say you teach writing and your students or your readers or your members in your Facebook group. They want to know Well, the time just goes by so fast. I don't seem to have any time to get my writing done. What should I dio? Well, you could create a productivity's tool where you create a tracker to help them track where they spend their time. It could be a simple as ah blank line that with a check box in front of it. In the beginning of the line, you you have a heading above the beginning of the line that says something like activity. And then at the end of the line, maybe you have a like five spaces and then another column. And at the top of that second column, it could be time. You know how much time I spent on this activity or something like that? Could be a simple is that so they're listen the activity and how much time they spent the bottom half of that page or for the top half of the page. You might want to have them make a list of things they'd like to have more time to accomplish. I think that probably at the top of the page and then at the bottom, you can actually have them plug it in and shot and charted, and that by writing it down, there's something about writing it down that it becomes more likely that is going to be accomplished so you can think about what type of tools would be useful to your audience. You can also create supplemental resource is maybe someone has a question on a call or in an email you got or in your Facebook room, where they asked the question. And you want to create a supplemental video or audio message that you post to your website as a block post? And that could be a supplemental resource that reaches, ah, variety of people, visitors to your site as well as you're paying students and clients. And so that's where you're listening. You're in. You're tapping into the needs of your audience, and then you're providing them the content that you think they need. And then you're listening toe what else they need to create the companion material to create the productivity tools to create the supplemental resource is so knows Explorer, different categories and the type of content that can fit under the categories. So you have books can either be in print or in digital format. You have journals and workbooks, digital art and photos printable, such as planners and calendars and what not social media, graphics audios and videos, transcripts, power point templates, physical products and online courses. So there's a lot going on there. Let's put them into the categories now because this might help you streamline and get more ideas for what you might want to create. So let's explore first the area of digital content. So from that big long list, let's pull out things that you could offer digitally. That means like a download that they can, that they can download to their computer or download to to a reader or that they can print off. So you have planners, worksheets, work books and kindle books. Planners can be something that they pull onto there computer desktop worksheets. They can print off workbooks they can print off. You can also offer work books in print format that you sell is a published book on Amazon and then Kendall Books, which people can read on their phone on a reader as well as their computer. They don't have to have purchased a Kindle reader in order to read a Kindle book. It opens up right onto a Kindle cloud on a computer, or there's a kindle app for almost every device, including computers. Now they can't download it and print it off, but they can read it on a variety of different platforms. You also have physical products such as tote bags and mugs, T shirts, pop sockets, which I didn't know what that was until recently. It's a little handle that you put a collapsible handle that you put on the back of a cell phone that you can pop out and pop in. And when you pop it out, you can either use it to balance the phone so that you can watch a video without having to hold your phone or give you a little handle. If you want to record a video or take pictures or hold your phone without having to hold the edges of the phone, you can also create zipped pouches like pencil cases and what not Those are just a couple of ideas. And then you have learning products such as online courses, coaching programs, books and webinars so you can see you're only limited by your imagination. Anything that you feel that you would like to offer, and you have an idea for how you'd like to offer that that could become content. The most common categories, I guess, would be written content, which can either be physical or digital products. Audio content, which could be a podcast, is content. It's it's free content, but it's content. You can also offer a course or a coaching program that's all audio based and then the same . For video, you can create video podcast. You can create video based courses where you're looking at the video camera or your using power point, like what I'm using here on the screen. This is Power Point. I'm a very visual person, and I really work in the world of words and a lot of people in my audience, meaning you like to see things in writings. I find that power point is a really good medium for sharing content, and then I add my voice to it, and it becomes, Ah, live webinar as well as a video so content could be live and it can be recorded. So once you create one type of product, you can then take that content and transform it into a variety of products. So let's take a book. For example. You have your book, whether it's a Kindle book or a paperback book or a book that's that you're wanting to publish and sitting on your computer. You have that book. Let's look at the different types of things that you can turn that book into. You can create a companion workbook to go along with that book. Ah, companion workbook. What that does is it helps lift content, the dense content paragraphs, paragraphs, paragraphs of content and puts it into an action step that people can write about and take action on. So what happens when you add a workbook to your book? First of all, you have another publication, and those two publications can cross pollinate and increase sales for both products can also become the foundation for an online course or an in person course, and it helps people to actually consume the content in your book. Think about all the books you have in your home. Have you read every word in every book? Most people haven't because we get so busy or we have a one book in one room and another book in another room where we're meaning to get to the book. Well, when you have a workbook to go along with it, you increase the chances of people actually going through and reading your book. You could even divide the workbook as if it were into different sections, as if it were a book study where you can one of the task could be read Chapter one and then come to this section to complete these exercises. So you're walking people through your book. You can create a take action journal, which is a hybrid between a workbook and a journal. So you have activity pages where a workbook you might have 100 pages off activities. 100 different worksheets with a take action journal. You might have five or 10 worksheets, but then you have a daily tracking calendar for 30 60 or 90 days, where each day you have them track one or more things where you can have them journal the best part of what was the best part of your day. Or what did you accomplish today, or what something that you learned today or what are you grateful for today? In my take action journals, I typically have for a 30 day journal. I typically have four different writing prompts based on what the topic of the book is, and it's typically a smaller where a companion work will could typically be 8.5 by 11. If you're going to be offering it as a PdF or eight by 10. If you're going to publish it toe Amazon and it take action Journal is usually smaller five by eight, for example, and then you can have there's three pieces. You gonna base it on your book and then have the companion workbook, and you can also have the journal So these three publications can cross, pollinate and boost the sales for all of them. And if you don't yet have a book, your take action journal or your workbook can be your book. I will share with you that I have over 20 publications on Amazon, and, uh, two of them are traditional nonfiction books. The rest are workbooks and take action journals that support one another as well as are used as companion content for online courses. So you could have nothing published to kindle, create a workbook or take action journal, and now you're a published author and they're also a lot of fun to create, and you can start it off by creating collection of worksheets. Either stand alone or as a companion were used on this page were using ah book, for example, your idea for a book or your published book or your soon to be published book AH collection of work ships can add more value to your book can also lead to your book. It can lead to your book in the sense of people who find you on Facebook, you or fan, find you on Pinterest or find you on Instagram. You can list the U R L where people go to and they opt in and they get a set of worksheets that can help them through a certain process. Or you have a marketing page in your paperback book or your Kindle book that leads people to subscribed to get onto your email list so you can build on ongoing relationship with them. And by having that worksheet, you show the value of what you're offering in a way that's easily consumable. You can also create blob post or articles that complement your book or your workbook or your journal or your course. If you have a paperback book, you can create an E book, either in a pdf format or in a Kindle format. And if you don't yet have a paperback book, many authors begin their author journey with a Kindle book gets you onto Amazon, and once you have a published book on Amazon, You can create your own author page. You get your very own author paid within Amazon You Earl to your author page. When you have published a paperback book or a Kindle book, and with a candle book, it doesn't have to be as long as a paperback book. So, for example, I'm thinking of one of my books. It's 50,000 pages for a nonfiction book. Kindle books could be five or 10,000 pages so you could take a concept and divided into Lissa. Listen, you have a nice idea for a book, but you don't yet have it published, and you have an idea for a course, but you don't have it yet created, and you want it to be five modules. Well, you can create the content five or 10,000 words for each topic area published each as a separate publication to Kindle. By the time you're done, you'll have 50,000 words. If you're if they're 10,000 words each, you can use that content is the foundation for an online course, and you could pull it together as a print book so you can see how the content can feed one into the other. You can take your book or your idea or any of these bullet points that I've listed and turned it into a course or a challenge experience program or a skill Asharq Last Skill shares a platform where you can offer courses, tend to 30 minute classes where you can really build your credibility and build your audience. You can create workshop content, which the workshop can be. A short is one hour or course curriculum, which can be weekly for X number of weeks for a 12 weeks, depending on your content and how close you want to be with your students and what type of journey you want to take them through. Typically a course four week course where a four hour course is ideal because it's short enough for people to go through and actually completed. The longer the course, the less likely people are to complete it. And lest you walk them through a process where you're doing a lot of live calls, along with the course content and also a group coaching program like a 12 week group coaching program where people are going to make a significant investment that will encourage people to go through the content more, so a longer course eight weeks or 12 weeks would be ideal in In that setting, You can create content for a membership site where you drip out a pdf once a month and they get the PdF in an email and they it's on a specific topic and you write block posts that month to go along with that topic and grow your expertise. You grow your visibility for the topic area and you get ideas for more content and your members. If by having a memberships that your members will let you know what it is that they want to learn. And then you have that group coaching programme which could be based on your book or based on your membership content that you're delivering so you can mix and match any of this. Use any single one of these items as a jumping off point, and over time you start with 11 type of content to create first one of the easiest products . And I think the most enjoyable products to create is worksheets. Worksheets help you boil down the content. It helps people take action they're easy to create their easy toe deliver. You can offer them for free. You can offer them on a It's in an Etsy shop where people actually pay you for your work sheets, or you can offer them as an opt in gift. There really fun, and they're easy to create, and they also help people retain information. And that's really important because they're going to be writing. And when people write the likelihood of them, retaining the concept increases exponentially. You can offer them for free, or you can offer them for a fee. And here's some examples. On the left hand side, you'll see some blank templates, so you can imagine what can go into that content, and you can mix and match as as you create your content. So what I want to point out on the left hand side is there's a lot of white space between sections and that things are uniform, so it's easy for the eye to see. The easier you make it in the more white space you put in, the more things that you can check off or just fill in a little bit of content, the more likely people are to take action. I took the one on the top left and I adapted it, and I made the worksheet that you see on the right hand side. It's called Create a prioritized to do list. And it's based on the exercise that I talked about a little earlier. We were talking about creating productivity worksheets. So in my mind, I'm thinking, okay, I want people to first of all, make a list of the things that they want to take action on, and then I want them to decide When are they going to take action? Because it is just a list of items on a piece of paper. Not nothing's gonna happen, but in this worksheet, I actually walked them through an exercise to actually plug recurring times into their calendar and then on the section at the bottom. I have them picking item and then commit toe when they're gonna work on it so you can see how you can go from telling people in your class or in a block post make a list of things that you want to take action on. The likelihood of anybody taking action is pretty small, though you might have a A couple people. However, if you had a supplemental worship that they printed off and they had to go through this exercise, they're more likely to get more done. So where she's could be really powerful. Let's talk about ways that you can use your worksheets. You can use them as opt in gifts to potential readers as a thank you gift to book buyers or email subscribers as companion content for a book study as products that you can sell in an Etsy shop, you can use your worksheets as a PdF workbook, and you can build a course around it. Or you can publish it to Amazon. Your workbook on Amazon becomes the platform for you being a published author, where you'll get your own author page on Amazon, and a lot can come from that. When I created my first workbook, I didn't yet have a course created. So what I did is I created a course. First of all, what I did is I created a course outline. I began with a blank piece of paper so you might want to go along with this exercises as a zombie stating it here today. So if you want to grab a blank piece of paper and at the top, I wrote my idea for a course topic so you could just right course. Top that you go through the exercise later, but for now, just right course topic at the top. Then I thought, Well, what could I include in that course? And if it's based on the book, you can open up your table of contents. And if it's 20 chapters, you don't want to teach 20 lessons. You want to combine it either divided into several courses or divided into four sections somehow, and you don't have to teach every word in your book. You can teach the first half of your book or, if you want, you can teach something that your students want to learn more about. That has nothing to do about with anything that you've ever published before. And then you could think. Okay, what are the top four or five things? So make yourself on that piece of paper, just number one through five and make yourself a note of what do I want to include in this course? So we're not going. We're not going to go through the exercise. Now you go through the exercise later. But for now, just make yourself a note in parenthesis just below the title and put What do I want to include in this course? And I'm going to suggest four or five different modules and then what you conduce is, once you have that list you're gonna find, that's gonna be the top half of the page. You can make a line below those five bullet points, and you can just start to jot down your ideas. Maybe you want to divide the bottom half of the page into four boxes, two columns and two rolls on the bottom, where you can kind of plug in ideas into each of those sections. So that is how I start to create a course. And so when I created my first worksheet as I had my different modules, because then by a five modules I would grab five pieces of paper in each of those bullet points that are going to become a module topic that you have at the top of the page. There they become the title of ah, page unto itself and so eat. So I developed start to develop the content, one module at a time. And then, as I'm doing that, I start to think of worksheets that would go along with the module or content. So I usually come up with three bullet points for each topic area. So on our main page we have our title at the top. But then we have the five bullet points of what we want to cover. Bullet point number one. Let's just call that social Media. I would then take a blank piece of paper, and at the top of the blank piece of paper I would write Module one Social Media. And then I would put on that page the top three things that I want to cover in this module . And then you start to get ideas for worksheet. So what I would do is I would create the content. I created the worksheets alongside, creating one module at a time, so my brain was totally a wrapped around on Lee that module, and at the end of the course I had a work book that I published Toe Amazon, and then I created a companion journal so that people would journal their process. Why did that with the 1st 1 and now I'm at 20 books, with 18 of them being work books or journals. But you start off with that idea with the exercise that I just walked you through, and over time you'll be amazed at at how it will begin to grow. Let's talk now about things to consider to help you decide to help you decide what type of content to create. So Step one is to identify your goal. Now your goals may be more involved than the three steps that I have here, but in essence you can boil it down to do you want to create content to grow your list, or do you want to create content to grow your income? You could also say, I want you that you want to create content to grow your credibility, so that would be a blogger post. But for our purposes here I'm giving two choices, so you would you would pick your choice, and you might create all kinds of content in every kind of variety. But for this exercise will help you identify one piece of content to create, because once you create one piece of content you could go on to create more content. Step two is to be crystal clear on who your audience is. What solution can you provide for a challenge they face? So you really want to put yourself in their shoes? What does your audience really want to accomplish? What challenge did they have? What can you help them with? Maybe they have an issue with eating health healthier, and they need help with getting the junk out of the house so you can walk them through the process of cleaning out their cupboard and giving the bags of food to the food bank or throwing things away. That air opened cetera, or how to navigate if they want to eat a certain way in their family eats a different way, and you can help them by by walking them through a process that equips them. So whatever you can equip your audience with to help them deal with a challenge that they're facing, that would be an ideal worksheet that would be an ideal topic for a work book or a course, and then decide on the format for your content. You want it to be in paper, whether it's a paperback book or quote unquote paper in a Kindle book or in paper that they download either as, ah, they print out on their computer, either as a product that they purchase from your Etsy shop. No, or as course content that they download from your online classroom, or do you want it to be audiovisual content? Or maybe you want both where they where you can create a power point presentation and then you record audio to go along with it and it becomes a video. And so there's different types of content that you could create. And if what I'm saying brings up the question of, Well, how would I create the video? That would be something that you can learn you condone. You can ask in our Facebook group, I have courses on the topic. But the easiest way is the online encyclopedia called YouTube or Google. You get to say, what's the best way to record a Power Point video? And here's something really important. If you find yourself feeling overwhelmed, of how would I do that? Stop pick something else, do paper, create the paper, and then, if you like oh, I like creating content. I wanna learn how to create Power Point videos. There's lots of classes out. There's lots of information on YouTube, etcetera, but start with where you're at. The goal is to get the content created, and then you can create other. We were talking about repurpose ing the content into other types of and two other formats will start with what is E easiest for you to create. And then, once you've identified your goal, your audience and the type of content you'd like to create, jot down your ideas for what you'd like to create. You conjugate them down in the order that you think you would want them to create, that you'd like to create them. Or I recommend just getting them onto the piece of paper. And you can prioritise later, and this is going to give you content. There's gonna give you ideas that you can run with for a long time, because who knows what's going to come from this? You might create worksheets, and you find your audience is really interested in Mawr on that topic in that turns into a course, or that turns into a workbook, etcetera, but again get the ideas on the paper and then do what you can to get one piece of content created first, and then you can branch up from there. Next. Let's explore a few ways you can sell or deliver your content, whether it's physical content or digital content. Digital meaning that it's on the computer, either for them to view on the computer and or to download on the computer, depending on the type of content you're offering. So we're gonna explore three different platforms. You can deliver content via an online classroom platforms such as teachable. If you're taking any courses from me, I have all my courses on a teachable platform. I find it really easy to use. You can deliver content via an online shop platform such as etc. That's the easiest one in the most affordable. Or you can offer your content via an online marketplace such as Amazon. So we're gonna explore these three options. Having a classroom platform on a site such as teachable and there's a lot of different classroom platforms. But what it does is it provides you with an easy way to deliver your content. Whether you want to deliver for free in exchange. Well, it's not really for free if you're exchanging something, but I was thinking as an opt in gift where you exchange your gift for their email address so you can build on ongoing relationship with people interested in your topic area. And they're gonna benefit because they want to know more on the topics you're creating this win win. You can easily sell digital products and courses on a classroom platform. You can also enroll people in tow, a membership program or a group coaching program so your online classroom platform can be as east as simple as a place to upload your pdf that you're going to give for free or sell all the way up to having a membership program or a group coaching program or a course, because your online classroom can provide you with a sales page template, especially if you use something that's already in place like teachable. You just plug in your content and and you have is template for your sales page. You also can connect a payment processor really easily so that if you want people to pay you, you don't have to learn how to do any coding you just click a couple of buttons, and they'll either pay you via credit card or via pay power or, if you're using the platform teachable and again, there's a lot of different platforms, but using that as an example, you have the option teachable, where the payment goes through teachable and then teachable pays you so you can have it is a simple auras as advanced as you want, but it gives you that foundation. Most importantly, in addition to this is it provides you with a password protected area to deliver your content. So not everybody in the universe confined it. I mean, they might be able to find it, but they can't access the actual content unless they've registered. So that protects your your your content. And it makes it easy for your students to find your content because they know where to go to access it. So that's one way is having your content available on a classroom platform? If you sell digital art, you can sell your digital art and provide access in. You can call it that you can call your different classroom pages galleries, and you can deliver your digital art or your photographs, the other different galleries. You can be as creative as you want. Basically, imagine people going into a building and you're giving them the keys or the password to get into the various rooms. So whatever you want them to access in the rooms are what you can provide them with in an online classroom. You can also sell your content via and Etsy Shop and etc. Is a really easy way to deliver content. It's really affordable. It's really easy to set up. It's fun to operate and Google and the search engines, love, etc. And just by listing your products and using key words that your audience would type into Google if they were looking for products on your topic area, they're gonna be able to find it easily on etc. So on Etsy shop is and it's easy to set up, and it's easy to add products to. They can't be proud if you want the oil upto upload them directly to etc. They can't be huge videophiles because you have a limit as to the number of megabytes per file that you can upload toe, etc. But there are a lot of people who are off offering large files. There are third party services that can that can integrate with etc. So that you can provide larger files if you need to. It has a built in marketplace. So if you have your own shop on your own website, it's like you have a store on a side street of a quiet town that doesn't have a store sign . It's very hard for people to find it unless they know the address, right, well, etc. Is like having a store at a busy mall where people were going to discover your shop. Just because they're at the mall will the same thing with etc. Especially if you're using your keywords. And as you describe your shop and as you describe your products so that people looking for those types of products when they type it into the etc search box, your content could easily pull up, which is exciting. So you want to optimize your product listings for the search ends ING engines, using the key words or the keyword phrases that your audience would type in if they were looking for that content. I find it really easy on etc. To offer digital products you can offer physical products, which will talk about in a moment. But digital products are really easy because people download them the trick with digital products. You want to make sure that you have a product listing and the product up images that you shared. It's very clear that this is a digital product. No physical product will be ship. By doing that, you're gonna you're gonna overcome people becoming disappointed or thinking they're getting something in the mail, so you just want to make it really clear. So in the description of the product, you can put digital download downloadable pdf in the images of the product over on Etsy, you can create a separate image. What that actually says digital download. No physical product will be shipped, so you want to make it crystal clear tow. Avoid any customer service type issues or disappointed customers on it, so you can also create physical products, maybe unit, or you do deca, posh or whatever. You dio you create you. You refurbish old books from antique shops and you you can sell that kind of stuff on etc. Or you can or and or you can create. As I talked about at the beginning of this training mugs or tote bags through 1/3 party print on demand company that integrates with etc. So you can create the digital art. Or you can buy the rights to the digital art and you upload it, toe a product and you sell it on etc. And if you use a if you use a print on demand company such as, Ah, print full p r i n T F U l print full dot com That's one of the services that integrates directly with etc. And you can either set it up so that you manually approve the orders or that they automatically ship and you'd want to research and and the pros and cons for each. But it's that easy. You have ah T shirt or you have a mug on your Etsy shop. They click a button, they order it, and that company ships it to them. So there's lots of options today, which is pretty exciting. So now let's talk about selling your content via Amazon. There's a lot of options on Amazon. You can sell books that Amazon fulfills and ships for you, so if you publish your book on Amazon used to be called Create Space for that converted to the KDP program, which includes Kindle and print books now. But you can so you can publish print books, and when people order them, you don't have to ship them out. They will ship the Amazon, will print them and ship them for you if you have a box of books at home and you want to ship them yourself or you have products that you made or you have products that you, um, are ordering from 1/3 party and that you want to be shipped by Amazon, it's called the F B a fulfilled by Amazon program, where you can become a ah vendor for Amazon, if you will, and sell your products through the Amazon website and then either you ship will, in this case, Amazon will fulfill them. There's different scenarios, but often times people will ship their products to Amazon and they'll they'll wear house them and ship them for you. So that's a whole, uh, multi pronged option they're selling through Amazon. But that's that's the nutshell of it. There's also a new program on Amazon called merch, and that is interesting because you don't have to ship Amazon. The probe. The products they let you create. Right now there are T shirts and pop sockets, and it's a whole program that you have to apply for, and there's different tiers based on there. They allow you to upload more products, the more products you sell. So once you sell your 1st 10 products, they'll then bump you up. And now you can sell 25 products, etcetera. And so that's for T shirts and pop sockets. Pop sockets again are those little gadgets that you put on the back of the cell phone that you pop up and pop down to give your cellphone a little handle. So that's a lot of fun. And then you have you have your own pages on Amazon, so that's the Amazon Merch program. You also have Kindle e books, which you can upload to Amazon. Lot of authors start their author journey by publishing to kindle. It gives you your own author page on Amazon, and there are a lot of authors who have print books that they have the rights to that they also want to get onto Amazon to Kendall So let's talk about that. The power of Kindle Kindle is, uh you don't have to purchase a Kindle device, though a lot of people do have kindle devices. Kendall has an app for the phone for the iPad for any kind of digital gadget that you that people can read, whether it's whether it's Android or whether it's Apple based, whether it's computer based or handheld based, you can get your content onto Kindle, and what's nice about that is Air Amazon fulfills the product. You could have marketing pages in there with clickable links. So a lot of people at the big beginning, this is a tip like a ninja tip at the beginning of their Kindle book. And at the end of the Kindle book, they'll have some kind of compelling two or three sentence. This is yummy. Grab this now kind of opt in, offered to get people into their email list who are interested in your topic area. So becomes a great little marketing machine for you, so creating content for Kindle for a Kindle book is can be much easier than publishing a paperback book. It could be much shorter, too, as we talked about a little earlier, where a paperback book might be 50,000 too much larger. A number of words Ah, Kendall could be five or 10,000 words. And so it's much easier. Think about all the content, the blonde post, the interviews You've done, the reports that you've written, that you can clean up, update a little bit, maybe revised a drop, and you have a content for one or a dozen or 50 kindle books right on your hard drive that we have people right now who are listening to what I just said, who had a light bulb moment. You can turn that content into a Kindle book, which is really exciting so they can be as long a