Content Creation: How To Create Fresh & Engaging Content | Tincuta Nitu | Skillshare

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Content Creation: How To Create Fresh & Engaging Content

teacher avatar Tincuta Nitu, Writer & Content Creator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (33m)
    • 1. What To Expect

    • 2. Content Purpose

    • 3. Content Features

    • 4. Ideas

    • 5. Exercise

    • 6. Execution

    • 7. Final Words

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About This Class

What would it look like to create fresh and engaging content fast for your business?

  • How many hours would you save?
  • How much confidence would you gain?
  • How many more clients would you be able to serve?
  • What about that heavy weight preventing you from relaxing at night?

I know what it's like to squeeze every ounce of inspiration in the early hours of the day or late in the night. When you should be sleeping, taking care of yourself.

Instead, you're creating content for your group, page, social media, blog, programs, courses, books, videos, live events, podcast episodes. You name it.

And yes, you could repurpose content. But there's work that goes into that as well.

Sometimes you have so many ideas but so little time. And other times you search and search for something new and exciting to spark curiosity, interest and attract attention.

You manage to keep the momentum going for a while. But then you just stop, with no warning ... you simply let go for a while. You take a break. And all that momentum goes away.

This hurts your business. Because consistency is key. When you show up, people see you, hear you and get to know you.

Content is key to consistency. If you do not produce content for your audience, they soon forget about you. It's just the way things are.

In this course, I show you a better way, a way to simplify content creation and come up with content ideas fast. I am talking about unique, fresh, and engaging content.

This is for entrepreneurs, experts, coaches, writers, bloggers, course creators, and more. If you need to create content and you're looking for ideas to help you stay consistent, then this is a course you want to take.

Meet Your Teacher

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Tincuta Nitu

Writer & Content Creator


Hey, I'm Tincuta Nitu aka Tini.

I am a content & course creator, writer & ghostwriter with a background in nutrition and teaching. 

I simplify complex topics and create fresh ways of looking at things so that we're inspired to take action.

I'm a self-development geek, a lifelong learner, and a minimalist. If you see me on the street, I'm either walking and smiling at other people (they smile back so it's non-creepy, hopefully) or I'm driving and waving at horses.

Thank you for stopping by! Have fun & stay inspired! 

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1. What To Expect: Hi and welcome to this course on how to create fresh and engaging content out. This can be content that you post on social media, on your blog. Quantum that you use to create courses, to write books, or anything else that falls into this content category. For instance, it could be challenges like you want to host or webinars that you want to deliver. Anything else that falls into this category. Now, the first thing that you want to be mindful of is that content needs to have a purpose. And we'll talk about that. Because when you have a purpose for the content that you're posting, then it's going to be easier for everything to flow and to engage your audience. Then content has a series of features that make it fresh and a gating, and we'll talk about that. Then. The third thing is, how do you come up with ideas? How do you come out, come up with fresh ideas and not just recycled everything that's boasted out there. And I'm going to share a few ideas on how to get ideas for your content. Then we're going to go through an exercise together. It's an exercise comprised of ten questions. And at the end of the exercise you will have at least ten ideas for fresh negating content. And then I'm going to share with you the execution part. How do you actually create content fast? Because that's the OTA. I don't want to spend ages drying too. Come up with the amazing content you want to create it faster. You want to go to the next step and to reach your goals. Why me, why contents? So I'm Tony, clinical, sorry, x2, but teeny for short. And I've published actually six books. I have written hundreds of articles. I have three published courses. One course with over one hundred seventy hundred students. One of course created in five days, another one in three days. And I've written a book in seven days, as well as created multiple books and course outlines and structures for the people I work with. So now, first, create fast content, but based on this experience, I know how to create fresh and engaging content. And if you look at this course as well as different from water, what do you see out there and you immediately realize why. But it's just based on my experience and if there is something but I want you to learn from this course is that whenever you talk from your own experience, from your own stories, from what you would like to hear. That's what's going to engage the audience. Because the idea client, the ideal Student, The idea of content consumer, it's you. And what you like to see is what you should be producing. And when you talk from experience, it's going to be so much easier for you to create the content without having to sit for hours on end, without knowing what to put on paper. Ok, so let's get started. We'll start with purpose, and I'll see you in that lesson to talk about the purpose that content needs to have. I'll see you there. 2. Content Purpose: Welcome to bottom one out of five content purpose. When it comes to content purpose, there's an overall purpose, bad conduct hats, and it's the know like and trust factor. And that means that people get to know you, they know that you exist based on the content that you produce. And they get to like you and based on the ideas that you share with them through your content. And then they get to trust you. They trust that you know, and now that you have the expertise to help them solve a problem that they have. And this norm like and trust factor leads to sales. But it doesn't stop there because you want to create programs. You want to create products and services that are going to lead to retention. And that means that content batch you sell, even if it's in the form of a service that you provide, it has to have that fresh and engaging aspect to beta as well, so that you don't stop when the person buys from you. But they are more likely to refer your content to others, to share it with others, to refer your services, and to recommend you to other people and so on to kind of like they remain loyal fans. And that's an important factor to keep in mind whenever you creating content. And there's also a long-term purpose or goal attached to it. And this long-term purpose is actually the purpose that your business has over all. But it would be hard to produce content on a regular basis, based on this long-term purpose. So you want to break it down and you want to have short-term purpose or goals. And that will help you produce content on a regular basis, on a daily basis, let say. So married to share five short-term calls with you and I'm going to give you examples. So you get an idea and you also get ideas for content. So you are going to have at least five ideas for content at the end of this part alone. The first short-term goal is to quantify, to qualify the people you're talking to. Start. You don't talk to everyone, but you draw out the people that have the problem that you help solve. And you can do that with questions, with asking questions. But it's not enough to just ask a question like, Are you struggling with creating content? So I wouldn't do that because people are not likely to answer to that question. It's a big one. And you kind of don't know how to skate aid, how to rate it, so they might not think it's a problem. But if I were to ask, hey, what's your profit process to come up with ideas, how often do you post? And how often would you like to boast? How do you come up with ideas for your content and so on. So people are going to say, hey, this is my system. I know it can be better. I know it can be improved and looking for ideas, I struggled to have ideas, so they brought, told you that I have a problem. But the idea is to come from a curious, curious space. So come in with curiosity and ask questions that you would love to hear the answers to. One other example from the health and nutrition area. My area of expertise would be, let's say I have a program that helps people get rid of sugar cravings. So I wouldn't just go out there to qualify my audience and say, are you dealing, are you struggling with sugar cravings? Do experience that. I would just go with a question like, what's your favorite dessert? And people are going to tell me, Hey, this is my favorite dessert, but I cannot have UD as often as I want to because I am looking to lose weight because I deal with sugar cravings because he icon, I'm addicted to sugar and so on. So that's another way of looking at things. That's another way of asking questions. And this is how you create fraction negating content because it's fresh, it comes from curiosity. So being genuinely curious about something is going to help you create fresh and engaging content. Now, the second short-term goal would be to build an audience. And this is like email, building your evilness term, having fans on your pages, on your groups, and so on. So what you do there, you have the short-term goal and you want to produce content that links to your, your short term goal. Let's say you have a lead magnet. You would take a few ideas from the lead magnet, you produce content and then you say, hey, for more or for a detailed analysis of these bullet points that I've shared with you. Go grab my lead magnet, go grab this guide or whatever it is that you want to call it. And that's one way of building audience and you also produce content as well. So kind of like producing content that leads to them wanting to follow you, wanting to subscribe to youth. Then another short-term goal is to share your expertise. And this is the actual teaching part of things you want to think about it as a teaching post or teaching type of content where you share your expertise. You show them a step by they tip, let's say they can implement to solve a short-term problem or to see that it's possible to solve that problem. And that's where you showcase your expertise. Then of reliability. You Sherrod story who share or something that makes you relatable something from your day-to-day life, maybe because that's where the fresh and engaging content comes from. I tend to think bad content, fresh content doesn't come from memory because, but it can. But it's most important. It's more important to really share what's there in the present moment, because that's what's fresh. Memories can be fresh because we, every time we think about memory, we also recreated in my own enormous so it can be fresh. But if you think about it happened in the past, so just bring it to life with aspects from your day-to-day life, from your present, and then launch. Another type of content would be to promote something, to launch something. And you've just created content and you have a call to action at the end. I'm going to move on to the second part. So make sure to stay tuned because we're going to talk about the features that content needs to have in order to be fresh and engaging. So all seeing. 3. Content Features: Welcome to part two out of five, the features that content needs to have in order to be fresh and engaging and will go straight in. It has to be clear and concise. Think about it. If something in that piece of content does not serve your short-term goal, it has to go. Maybe you want to think about it as if you were explaining something to a child. Something that's simple, straightforward, and with no fluff attached to it. The simplest way of explaining, of expressing what you want to express. It has to be easy to engage with. If you want, you can add questions to it. Do you resonate with this? Have you ever thought of it this way? What's your take on it? Do you agree or do you disagree? Something that's easy to engage with to get them going? Then it has to be exciting and exciting parts, but actually comes from you being excited. When you are excited, then you are going to produce content that's exciting. So make it a bit motivating, inspiring. And whenever you feel excited, go ahead and produce dark piece of content because that's what's going to and be conveyed on the other side. That's what's going to be felt. They will feel your excitement when you've aren't excited. But if you lack that excitement, they are going to feel it because you're going to use words and that have no energy behind them, right? So make it exciting has to be useful. Whenever I create a piece of content, I really want people reading to take something away from it, even if it's just seeing things in a different perspective, it doesn't necessarily have to be something golly, take action on immediately or put into practice. But think about something useful. And that's how you create fresh and engaging content. It has to be varied, kind of like what I did here with the colors. But think about it. If you have different short-term goals, the contact is going to be varied and it's going to be very also depending on your what you're doing on a daily basis, what's happening in your life. And you can use that. And it has to be easy to follow. Think about it. Content needs to have an introduction, a middle, and an end. And they should be able to determine that. Okay, I'm starting here and going there, and this is what I need to do. Other features, you need to talk from a place where you understand your audience and your ideal client. And something that I always say is that your ideal client is you. Because once you understand yourself and you understand what you're doing and you are to span to know what you're doing and what you can help them with. That's what's going to help you produce fresh and engaging content. Whenever you understand yourself, you understand the people you're talking to. Take them to a journey. Kind of like the feature. When I said, it has to be easy to follow, taking them on a journey with you. Hey, I'm, I was doing this and here's what came out of it. What what would you say if we went on that same journey? Well, not necessarily having to use the word journey in your content. But think about that piece of content being piece of journey. If I can episode that you share with them and you take them, take them by the hand and say, hey, I'm going to show you this, this, and this lets go. But you always have to experiment and adapt because you're not going to produce perfect content all the time. And perfectionist far from it, I am not going into that, but we're not looking for perfection. You always wanted to see what content your specific audience resonates with, and you experiment and you adapt based on it. It's not like you produced a piece of content that nobody engaged with. That doesn't mean you stop. It, just means that you need to adapt and you need to create other types of content that resonate with your particular audience. Add calls to action all the time. And this will make it easier to engage with. Remember, we talked about asking questions, simple questions that require, Well, questions don't grow simple answers like yes or no or one word or something like that because we're all busy. And yet, that's the easiest way to make someone engage with our content and always add calls to action. Sometimes you had a question, sometimes you add a product, sometimes you add the lead magnet that you want them to download or but you want them to follow you or something that caused them to take action, even if it's implementing something, but they've learned. And also use catchy titles and beginnings. But you can use questions like the ones that we talked about in Part One, like curiosity, spiking curiosity. And we think about what makes you excited, what catches your attention, and you start, you, it doesn't, you don't have to reinvent everything. You just need to look at content that you resonate with and bring that to watch you want to convey to your message, okay? And I'll see you in part three to talk more about how to generate ideas. Okay, I'll see you there. 4. Ideas: Modern Debye three out of five, how to come up with even more ideas for your content? Well, think about our day-to-day situations, experiences, and events. Whenever you do that and whenever you have a short-term goal, you are going to find ways of linking day-to-day situations, experiences, events to that short-term goal. And what comes out of it is a piece of content that's fresh and engaging. Let me give you an example. At 1, I wanted to promote mine when those group, and I wanted people to join the group. So what I did was I just happen to clean the house and I only managed to do my room because something happened and I had to stop. And I was thinking, hey, did I fail because I did not clean the entire home? Well, no, because bathroom was done. So when I resumed the cleaning, my work was easier. And that's exactly what happens in a healthy lifestyle. Whenever we want to have a healthy lifestyle with things that we need to do all these, we need to bring all these changes, lifestyle, but it doesn't happen like that because life happens. Well, things happen in life, right? In real life, things don't go as planned. So what ended up happening? I created a piece of content of video saying, hey, I was cleaning the house. I got one room done. But that that's exactly how life works, how a lifestyle works, and we take it step-by-step and my group. And you can join along the way and you know what your next step is and you'll feel supported every step of the way. And then something that you can also do. So thinking about the present moment, what happens right now, even if you think it's not important, even if it thinks it has nothing to do with both. You want to convey. Whenever you focus on that short-term goal, you'll find ways of linking things together and it will make a tremendous difference in coming up with fresh and engaging ideas. That a curious questions. We talked about this a little bit. But think about what you are. What are you genuinely curious to find out? Think about questions like you can ask people. What would you like to find out right now? I ask those questions and you can use them as is to qualify your audience. Or just to open a piece of content that you create based on that question. Share a behind the scenes documentary experience your journey, and share what's happening behind the scenes. For instance, if I were to create a piece of content for me doing this course, I would say, Hey, I'm working on this course and I'm recording it. And I just got the idea as part and adder. Now there are multiple ways I can take it there. So if for instance, I could share, okay, in this lesson, I'm talking about how to use day-to-day situations to come up with ideas. And it's a blast because I'm also having to deal with whatever noises come around when I record and I have to redo everything. But when you're focused, you're really get things done. And then I can have a call to action or something that leads to I don't know them commenting on room, hey, what have you been up to or something like that? You see, you just share what's happening right now you have the piece of content done. And he also create curiosity towards your program, your life, and what you're offering. And also conduct smart of research. Whenever I conduct smart research now, well, it doesn't, didn't use to be like that in the beginning. But now, smart research for me means skimming over lots of articles. Timing myself or five or ten minutes. Like give myself this time to browse through ideas and to take them. And that's kind of like you imagine everything lighting up the ideas lighting up whenever you do that with search. And you provide the ideas that come to you down and you brainstorm. And you bring your own experiences to those ideas that come about. And you're going to see them like the ideas that you can use and you can take and go with them through your experience. They're just going to be like light bulbs. And everything else is going to go dark and you'll see them pop. And you'll be able to use those ideas to create content, right? So that's how you do smart research. You don't just read everything because otherwise you're going to take the freshness out of it and you just take ideas. And the funny thing is that your mind is going to think about ideas whenever you have that short-term goal, you're going to find ideas based on this march research data you do, even if it's reading an article or watching a video, you can use what's in that video, even if it's not related to the content that you're producing. But you can use that and turn it into a day-to-day situation that you can link to your content. Okay? So that's how you come up with more ideas. And I'll see you in the next part to go through the exercise that together. Okay. I'll see you there. 5. Exercise: Welcome to part four out of five, the exercise. Now go through this exercise with me. And by the end you will have at least ten fresh and engaging content ideas, ideas that you can easily plan out and create content fast. Now the exercise is made up of ten questions, are going to go through them, going to give a few examples along the way. But feel free to pause this video and write down and brainstorm the ideas that you come up with based on the questions. What is one question that you can ask to identify your audience? Think about the first plot, the course, and how can you qualify your audience? What type of question can you use? Something that you're curious to find out? Just write down a few questions that come to mind. Something that you aren't really excited to know about your audience. Something that helps them tell you that, that they have a problem that you can solve. Or something that helps you decide that those people are not the ones that you want to be talking to. So it goes both ways, right? One question that you can ask to identify your audience. But then, what does your audience need from you right now? If you go online and do your research, you are going to find that people ask questions and they really want to help. And they expressed that goes to those places and really think about it. What do they ask? What do they need from you right now today? Need a tip to they need to hear your story. Do they need to know your process or your solution, or how you do it? What do they need from you right now? What common mistakes thought your audience make? And that's something that you can wear it as three mistakes that I did when I wanted to do this. Or these are the most common mistakes that happen when you're looking to. And this can be a blogger, social media boast, or even the mistakes you, these ideas you can include in your program as well. On how to overcome or how to make sure you don't do the same mistakes. What is one thing that you can teach them? Think about it. Think about showcasing your expertise. One thing that you can teach them right now, something just, you know, the answers to these questions are easier to find out and provide down that you think. It's usually the first thing that comes to mind. And when you ask a question, actually the brain is going to think about a subconscious mind is going to think about it and it's going to generate more ideas as you go. As you go through your day. You're going to find the art. You need to stay with your notebook around. What is one advice frequently given in your industry that you disagree with? And this is something that he can easily turn into fresh content because it's your expertise in your opinion, is your experience. And it's something that is going to help you stand out because you have your own integrity, your own opinions, and you are willing to share. And for instance, in the diet industry, you can talk about plant-based diets versus Quito, or eating fat or not eating fat. Something that should really disagree with something. For instance, exercise has nothing to do with weight loss. And, and I'm using lots of health and nutrition examples, but you don't need more actual examples from your own industry. Because if I were to keep you actual examples based on your industry, then you are not going to be able to come up with your own. And it's actually easier to not have specific examples because then you will think, okay, what I have is not as good as that. So just think about your own opinions and avoid stem. Don't be afraid, would we cannot satisfy everyone? We cannot. It's just a given. We all think in a different way. What is a story or event that you can link to your main goal, your main short-term goal. We talked about this, a story, something that has happened, something that is happening right now. Even you going through this course and you can use space, so you can say, Okay, I was taking a course on how to create content and I was thinking, hey, how can i produce more fresh and engaging content? Because I really want you guys to get the point that to get my message. You can say that, you know, when your, you want to come up with fresh and engaging content, the easiest way to do that is to talk from your experience, your actual experience, what's happening right now in the present moment and expressing that. What inspires and motivates you. Talk about that and link it to your short-term goal. Is it a video? Is it a person? You can say, okay, this is the person that inspires me the most. And then you ask them who inspires you? And that's an engaging posts that you can make. What is your program about? Think about the main features of the program. How can you express them in a piece of content? How can you take one thing and showcase that from your program? What is it about? What does it help people do? What does it help people achieve? What's the system, the journey that they go through, the transformation? What is your program about? Describe it because this is going to give you confidence as well. To go out there and post content and create content. What beliefs are holding them back from investing in your program? And you can use this as part of a promotion, post promotion type of content. And it will actually help them motivate, motivate themselves, and inspire and be inspired to invest in your program because you are shattering that. Believe something like you don't have time to produce content, right? I know I I don't know how I do it. But look, I've identified a system that works, a system that makes it easy to come up with ideas. You will get ideas, you'd, They will pop into your mind and you will see links everywhere. But it's going to be easier because you talked from your experience and that's something that you can do. You have this in you, everyone has experiences. You don't always have to talk about studies. You can interpret those studies through your own experiences. And what is the reason your potential client struggles with getting results? Why do they struggle? Do they think it's too hard? How can you show them it's not or how can you tell them? It's hard. But it's meant to be hard because otherwise you're not going to treasure it. You're not going to see the value in it. But when you want to have a successful story at the end, well, most stories have the hardships and obstacles. So it's meant to be like that because the story is going to be more engaging at the end. You're going to be proud of telling that story to everyone. Yep. Okay. So this was the exercise. You can go through this exercise whenever you want to come up with more ideas for your content. So you should have at least ten ideas for fresh and engaging content, okay, and I'll see you in next to talk about how to create content fast and how to plan it out. 6. Execution: Welcome to part five out of five, create quality, content fast. There are just a few more things, though to wrap things up and to show you how to accelerate your content creation process. So you know how to come up with ideas and it's fast and you can link everything together. So what you, what you want to do is to focus on one short term goal. Always have that goal in mind because it will make it so much easier for you to find day-to-day situations, to find ideas, to conduct smart research. And you're going to see everything pop up, kind of like lights coming on and everything else comes off and you only see the idea is that you want to use as part of your content. Follow a clear structure, but also trust your intuition. It helps to have a clear structure. For instance, you can use the five main short-term goals that I shared with you to produce one piece of content for each and have it varied and cycle through dad along the way. But also trust your intuition if you feel like sharing something, if something is happening right now and you feel called to share that with your audience. Do that. Because when you trust your intuition, you also attaching that actual energy to it. And that's going to be conveyed through your content. Set an external deadline to work faster. Maybe you announce something, maybe you have an accountability partner. We're yeah, just said external that lines. Always asked yourself, how can I keep this simple? Because if it's simple for you, it's going to be simple for the people that read your content, that consume your content, to take action and to follow you, and to know like and trust you. Whenever you make it easy, simple for you. That's what you're going to convey. Your going to convey effortlessness through your content, diversity. And there's going to be fresh, engaging network catch the attention of the people consuming it, okay? This is it, this is how you create fresh and engaging content fast. And you've reached the end of the course. I'll see you soon. I hope that you've got your ideas created and you're showing them with us, okay, until next time, have fun creating content and I'll talk to you soon. 7. Final Words: Congratulations on reaching the end of the course on how to create fresh and engaging content fast. I hope you liked it, you enjoyed it, and you've come up with awesome ideas. I would love to see them. So make sure you share your content ideas with us. And if you'd like to stay in touch, you can find me on mindset And I would love to hear from you and just see your fresh and engaging content because I am curious to see what you have to share with the world, okay, until next time sending you a big hug, stay inspired, and have fun.