Concept to Commerce: Shopify + Branding Essentials

Sara Mote, Creative Director

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8 Lessons (26m)
    • 1. Trailer

      2:05
    • 2. Introduction + The Importance of Brand Trust

      3:57
    • 3. Platform + Basic Setup

      2:34
    • 4. Theme Selection + What Is Good Design?

      4:51
    • 5. Typography

      4:32
    • 6. Photography

      3:48
    • 7. Copywriting

      3:23
    • 8. Final Thoughts

      0:39

About This Class

No matter your budget, you can create a beautiful e-commerce store that effectively reflects your brand and attracts the right buyer!

Geared towards creatives who want to sell online, or anyone looking to further their knowledge in translating brands digitally.

We pose questions and provide tools that will help you discover your style, voice, and ideal customer.

We introduce key elements for consideration; such as the importance of brand trust and why good design really matters. From platform selection to typography, photography, and copywriting, we guide you through essential decisions to create a unified brand presence.