Complete Web Content Writing Masterclass 2019 - Part 2 of 5, About Us Page Content | Sivakumar Kannan | Skillshare

Complete Web Content Writing Masterclass 2019 - Part 2 of 5, About Us Page Content

Sivakumar Kannan, Digital Marketing Consultant and Coach

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2 Lessons (24m)
    • 1. About Us Introduction

      10:01
    • 2. About Us Page Writing Step by Step

      13:57

About This Class

Visit the link given below to watch all my classes.

http://bit.ly/MarketingClasses

In this class, to start with, I provide ideas to create an About Us page.

Then I show step by step how I create an About Us page on a website with Industry examples.

Transcripts

1. About Us Introduction: and our Borders pages one of the most important pages of our website. Look at this page as an opportunity to create a Venice about you in your brand. In the section I show you some best practices to create in a bar this page. Then I'll show you how I create in a bodice page to my website. So let's get started. My visitors are trying to determine if they can trust me, so they want a peek behind the curtain and see if my companies, the one they would like to do business with they seek answers to questions like, Is this a small company or a big company? Is that a public are private are a family owned business? How long has it been in business? Who is the main face of the company and who are the team members? Rate is a company based What makes this company special? What are the core values of the business, and why should I buy from this company? If I can answer these questions within this about us page, that would be great. Remember this. This is one place where I can sing my own praises no hard and fast rules. If I'm a sole proprietor, are a small business owner. I'll say a little bit about my background. Share my pictures with my family. How I founded the business in the rial inspiration behind the business. What are my credentials? Mission, vision and core values of my company, My unique selling proposition, how I conduct Business Day today and some testimonials from my customers. If it's a medium to large size business, I would share a BART the origin and drove to the company D members and their credentials, Mission, vision and values of the company company's unique selling proposition. How the company conducts Business Day Today and some testimonials from customers Been riding my AB artist page. I don't want to say the same thing that appear on my home beach. Ah, long detail Historical summary will board my readers. I also don't want to sound like I'm boasting. As in most cases, the best answer is to find the middle ground much like a resume. I would use it to land a job, offer a straightforward presentation, other facts and figures of wide super letters and pushy, which, for example, I'll explain why people should do business with me. What benefits can my products provide that my prospects will value? If I can't really quantify those benefits, I would do it. Saying my product increases productivity by 20% is lot more persuasive than simply saying it improves for activity. I would tell my customers what problems I saw. I would describe my capabilities and why I'm uniquely qualified to offer the service other product I sell. I would state how many years I've been in business and the expedience and what my key people bring to my business. I also mentioned some of the milestones in my company's history. If it's a long standing one by providing information about my background, I should be able to demonstrate visitors that I understand what they are seeking, and I'm able to offer an excellent solution. This page must inspire trust because, without trust, I'll never get the prospect that reach for swallowed. Also, I would design the page for my audience. I just visualize them clearly in my mind. Then I write to them one on one, as if I'm talking to him or her directly. Whether it's a new mom are an I D professional are a senior citizen. Each of the about audience require a different approach. I talked to their language on this page. I mean, I relate to them and address their specific needs in a language they can easily understand . I would happen to their emotions to make the copy powerful. When I talk to them, I'm a highlight. Some of my strong point, like my credentials, are my communications are testimonials or whatever. Most importantly, I get personal, be friendly and right like I'm docking a friend out of white carpet Jardins on mumble jumble. Words out can weigh my passion and let my personality shine there. I'll be sincere in expressing my values and philosophies. If I do that, I'll be seen as a professional, though I'm very casual while writing a copy at the same time. I would be very humble while doing all this. I will also let my audience know about some of my one liabilities because that's an additional strength for me, as it will show that I am a human being like them. Otherwise, I would use suburbs with bullet points, a lot of colorful images, social proof like testimonials and the like. Now let's see some examples. The first example is mas dot com. This is the about US page of mas dot com. It is an image with the headline. They have given it in five different categories. They tell their story here how they evolved as a company from the year they were found. It's given in the fall off Infographic and with an acronym, they tell their core values. They published the photos of the team members, then the job postings here. Then they contact us. Page is a part of their body. Speech on next example is hubs bar dot com. It's an inbound marketing software company. They call their about us page as our story. They tell their story in the mission, etcetera with a few slight images. Then they have a video, all about the importance of inbound marketing. They talk about how the founders, Bryant and Damage met with each other. What is common between them and how they started the company again, with a few slider images they talk about helps part culture. Then they talk about their free cr Um, all in one, marketing software and sales stewed that customers testifying these tools on next example, is yellow leaf hammocks dot com on their about US page. They have a nice G a of image with a headline. Then they talk about the motto. How they have business model works. They talk about how they partnered with the local community, the make the product and improve their lives, and how they contribute to the economic and social development, their vacation inspiration dean and values and about their awesome hammocks. And finally there called to actions I've noticed many companies don't publish in a bar speech, But in my view, I would only look at this as an opportunity to connect with customers at a deep emotional level. It presents that human face and touch of for business that's very important for a longstanding connection. This will create loyal customers, so don't miss out. Go ahead and create this page. Show your friendly face on it. Show your team. Show that you care about your customer and the deepest needs and watch and, most importantly, walk the talk. Deliver what you say. Here you start seeing positive result. Sure, so let me jump straight in and creating a bodice page for my website. I'll tell my personal and brand story here since my website is his small business website and I'm the only one who's running it out. Create the space to suit this, so let's get started. 2. About Us Page Writing Step by Step: Hey, welcome back. The start breath. I want to give up. Breathe background about me. What are my credentials? What are the areas of my expertise? What do I offer and how it is beneficial to my customers and the like. I do this because I want to convince my visitors that they are in the safe hands. I want to give them confidence with a few words that they will gain tons of value from my courses. So, based on the about, let me begin writing my a Bartosz page content that you go, I'm done with a greeting section. I have my heading here indexed format with a contradiction button. I have my image place, dear. This will help to establish my personal brand. Also, there's a build trust. I talk a little bit about my background here. I mean, my passion for digital marketing, how my priorities in my career shifter and Schwan, then a little bit about my specialization here. Then I talk about my courses on how I create and deliver them, and finally, a couple of called direction buttons in this section. I want to talk about how I founded this business. I wanted to be open and transparent and tell my visitors what went on in my mind, that influence to start my own venture and how I conduct my business. Let me go ahead and write my contract. Now that you go, I'm done with the content I've written about how this business is barn both out of my inspiration and desperation, how passionate I feel about teaching marketing online, how I wanted to escape carpet politics and how I was desperate to achieve financial freedom and wanted to stop trading my time for money. What is the most satisfying part of this work and how I'm living my dreams In your kiss, you can write about how you started up your business, the rial inspiration behind your startup, the hardships you've faced in initial stages and how you overcome them, how you've grown to the current level. And finally, a few words about your brand world class marketing, education, affordable toe every business. That is my mission statement. This is the result off questions like, What is the purpose of my business? Why does my business exist? And she want That's right. The answer to the question. Why are the purpose is my mission. Smart business owners use this statement to remind their teams why their company exists, because this is what makes the company's successful. This brings intranet E in the minds of employees as to why the company exists, the mission statement says as a nod star that keeps everyone clear on the direction of the organization. What is your mission? Go ahead and write one now. The statement is not static. It may evolve over a period of time, but start now, Right one immediately. Here we go with some mission statements of leading companies for inspiration, Facebook's mission statement is. Give people the power to build community and bring the world closer together. Google's mission statement is toe organize the world's information and make it universally accessible and useful. Microsoft's mission statement is to enable people and businesses throughout the world to realize their full potential. Virgin Atlantic's mission statement say's to embrace the human spirit and let it fly. Nikes mission statement goes like to bring inspiration and innovation, toe every athlete in the world, BMW say's the world's leading provider off premium products and premium services for individual mobility. Live strong, say's inspire and empower people affected by cancer. I ki s mission statement say's to create a better every day for all people impacted by our business. And finally, Walmarts mission statement say's to help people save money so they can live better. So take some inspiration from these statements and create Yar own mission statement and keep it in mind. Mission statement means the purpose off your business. I mean, why your business exist on this planet? One million plus happy students by 2025. This is my vision statement. This is the result of the questions like, What am I striving to achieve in my business? Where do I see my business in the future and so on? That's right, very. I see it, and how do I visualize it? In my vision, often times mission and Vision statements are combined by companies to provide a clear statement that direct the employees into the future. Now take a look at some of the vision statements off large companies for inspiration. Facebook, say's people use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them. Google say's to provide access to the world's information. In one click, Nike statement goes to help Nike Inc and our customers drive in a sustainable economy where people, profit and planet are invalid. BMWs Vision statement say's to be the most successful premium manufacturer in the industry . Wal Mart statement goes like to become the world leader in retailing, Samsung statement goes, inspired the world, create the future. And finally, as a MERS association say's a world without Al Zimmer's. That's their vision statement. That's the kind of world they want to see in the future. So Vision statement is all about How do you visualize your business in future? How do you see maybe 10 years, 20 years ahead in the future? So go ahead and create divisions. Treatment. Core values are deep values the things I value the most. The core values off my business are number one. Deliver what my students want number to add massive value. Number three do well and everything I go Number four. Entertain and educate number five. Be honest number six to drive change number seven. Take responsibility. Number eight. Be hungry and keep learning. Number nine. Do more with less number, then embraced technology and finally, number 11 be humble. Values are things that are most important to you in business. Think about times when you were happiest. Then answer that question. Why you were so happiest? What made you so happy? Think about the time you were so proud of yourself. Then answer the question. Why? What made you so proud of yourself? Think about the time you were satisfied and fulfilled. Then answer the question. Why? What made you fulfill? You could have been happy, proud off. Fulfill because of various reasons. It could be because off your honesty, your succes, your leadership, your humble is our anything to start with. You may come up with a long list. I suggest you to prioritize and choose the top 10. These define who you are as a person or a company. These values help you live a great life. Reminding and reinforcing them frequently will move you faster towards achieving young mission and vision. Here you go with some of the core values off leading companies. Facebook's core values are focused on impact. Move fast, be bold, be open and build a social value. Ideas. Core values are humbleness and willpower VD ship by example, Dad ing to be different. Togetherness and enthusiasm cost consciousness, constant desire for manual and accept and delegate responsibility and finally, words in our lines. Core values are rethink. Customer. We lead the way we do the right thing. We are determined to deliver, and together we make the difference. So go ahead and write your core values. Think about the questions I asked you and try to answer those questions and you'll be able to find your core values. A unique selling proposition refers to the unique benefit exhibited by a company's service . Products are a brand that Uneven said to stand out from competitors. I try to create my own unique selling proposition for my selling courses on marketing. I've come up with this one. Marketing superstars created the air. We teach comprehensive courses in a new, friendly way. Well, how did they create this? Here's out. First of all, I answered the falling questions. What do I know about my target audience? I made a list of What are the videos needs? My courses can fulfill what is so special about my courses. What makes me that event? My competitors, based on the answers to these questions, I crafted a shot and memorable USB that conveys a major benefit. After crafting the USB, I made sure I answer affirmatively to the falling questions. Do I have the right USB that conveys one strong benefit? Is my USB memorable? Is it clear who I am targeting from my USB? Can I deliver what I promised? And is my USB really unique? So here's inspiration. Go ahead and watch these unique selling propositions off some of the leading companies dead say's ideas. Wards printing BMWs, USP say's the ultimate driving machine. Read books. USB say's Gives you wings. Fred X, You SBC's when it absolutely, positively has to be there overnight. And finally, Domino's USB say's you get fresh heartbeats are delivered to your door in 30 minutes or less. Audits free. This is the place that I shared about my daily work life and about my family. I've shared Howaida card, my videos, how many hours I work and so on. Then I have shared some of my pictures that my family, in your case, if you're a small business owner like me, you may want to do the same. It's yours is a medium. The large company you may share the images off your office employees, working hours and so on. And finally, in continuation off the social proof provided the home page. I have given more reviews and testimonials from my students at this page. That's it. I'll keep updating this page with latest information, pictures and reviews. This will keep this page active and attractive for both people and search engines.