Communications Planning Crash Course | Julian Cole | Skillshare

Communications Planning Crash Course

Julian Cole, Head of Comms Planning at BBDO NY

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10 Lessons (2h 5m)
    • 1. Trailer

    • 2. Introduction to a Crash Course in Comms Planning

    • 3. What is Comms Planning

    • 4. Comms Planning in a Creative Agency

    • 5. Client Information

    • 6. Consumer Journey Research Tools

    • 7. General Thoughts

    • 8. Mapping the journey

    • 9. KPIs

    • 10. Channel Analysis


About This Class

In this one week crash course in Communications Planning, we will go over the basic understanding of what is Comms Planning and where did it come from as a discipline. 

I will then go into detail about the steps involved to creating a great Communication Plan and how it fits into an agency. I will give you the best tools to use to create these plans and how to measure success of your Comms Plan. This course will be packed full of real life examples and tools that should be able to start using in your job right away. 

This course would be ideal for anyone who is currently working as a Brand Planner or Digital Strategist and is looking to understand more about Comms Planning and the best practices. 

Check out some of the great presentations from students who did my Digital Strategy course;

Matt Butler - Digital Strategy for Netflix 

Vanessa Vela - Digital Strategy for Netflix 

Patrick Meehan - Digital Strategy for Netflix 

Brandon Oliver - Social Media Strategy for Vastrm

Liane Siebenhaar - Digital Strategy for Playground Sessions 

Becca Taylor - Digital Strategy for Playground Sessions